Zvinyorwa uye Mafomu Akashandiswa muChitatu Chikamu cheMagazini
FOB: Slang for Particular Section of Magazine
Iyo "bhuku," kutanga, pane rimwe shoko vatori vanoshandisa kureva magazini pachavo. Nokudaro, mberi kwebhuku rinoshandiswa kureva mberi, kana kuti kuvhura, chikamu chemagazini.
Magazini akaparadzana kuita zvikamu zvitatu nevaparidzi:
- mberi kwebhuku
- chinhu chacho, uye
- mushure mebhuku racho.
Iye zvino haisi magazini yose inotevera zvikamu zvitatu zvakagadzirwa, asi vazhinji vanoita uye mberi kwebhuku kazhinji kune zviduku, nhepfenyuro nhau pane zvinyorwa zvakanaka (apo zvinhu zvinowanzomhanya). Paunenge uchiverenga magazini iwe unoona kuti mapeji mashomanana okutanga anowanzozvitsaurirwa kune nyaya duku uye kuti nyaya dzoupfumi (uye nyaya dzakareba) dzinowanzova pakati pemagazini. Mapeji iwayo okutanga maunoverenga ndiwo chikamu chepamberi pebhuku.
Chii chiri kumusoro?
Izwi rokuti FOB ringangodaro risingadi, asi ibhizimisi rebhizimisi. Vanyori vanoverengerwa zvikuru nezvemhando dzezvinyorwa, zvinyorwa zviduku uye zviziviso zvavanosarudza kuparidzira muchikamu chino. Zvimwe zvezvidimbu zvinowanikwa zviri mberi kwebhuku ndezvi:
Zviri Mukati: Sezvo vashambadzi kazhinji vachida rutivi rworudyi rwemagazini rwakapararira kuti ruonekwe zviri nani, tafura yezvirimo inoguma yava peji yekutanga yebudiro chero ripi zvayo magazini.
Masthead: Iyi nhamba yevanhu vose vanoshanda mumagazini inowanzova pane imwe yekutanga mapeji. Inogona kugovera peji yacho nechitarisiko kana kunyange tsamba uye maonero kubva kuvadzidzi.
Tsamba Inobva kuMugadziri: Tsamba yemupepeti inogamuchirwa inotsanangura zviri mukati menyaya yacho uye inogara iine peji yekutanga yekunyora mumagazini.
Chikamu ichi chinobatsira mukuratidza mutori wenhau yehupfumi panguva yekufukidza hurukuro dzehurukuro uye kuunza zvinyorwa zvepamusoro.
Imwe Tsamba Tsamba: Kazhinji magazini anoshanyira mukati mazviri nehurukuro imwe peji yepaji ine nyaya, maongororwo uye anosimbisa nezvekasa, tsika, zviitiko zvinouya nezvimwe. Kakawanda peji peji peji mapurisa, kubvunzurudza, uye maonero anoiswawo apa.
Nzira Yokunyora Nayo Pakutanga Kwebhuku
Vaparidzi vakawanda vanogara vachivhima zvinyorwa zvakanyora uye zvinonakidza kuti uzadze peji rimwe remapeji peji. Kana iwe uchida kuronga nyaya kana kuti wakapiwa basa kune FOB, zvakanakisa kutanga nemitemo yemagazini yekunyora. Kazhinji zvinyorwa zvaireva kuti chikamu chino chemagazini chinobva pamashoko 100-300 uye chinofanira kutarisa pane chimwe chinhu chiduku chehurukuro yaungada kunyora pamusoro.
Maitiro Akajairika
Wakawanda magazini ane sunifomu, yakagadziriswa yemagadzirirwo emapeji avo eji peji. Izvo zvakagadziriswa zvinoshandiswa zvishoma zvishoma kubva pakuburitsa. Kuchengetedza kufarira kwemuverengi, mamwe maitiro akafanana anoshandiswa muFOB anosanganisira:
- Mifananidzo iri pamwe chete nekutsanangurwa pfupi kwemashoko makuru. Semuenzaniso, Men's Health magazine ine peji yeBulletin inotsanangura 12 yezvino zvidzidzo zvezesayenzi zvakabudiswa kubva pakupedzisira nyaya yakabudiswa. Purogiramu imwe neimwe yekudzidza inoperekedzwa nemufananidzo.
- Mufananidzo wakazara-peji ane nhau pfupi kana tsanangudzo.
- Mhemberero mbiri pfupi yemabhuku mabhuku anogovera peji rine mufananidzo wepadhi.
- Nguva yakagadzirwa nematare, mifananidzo uye zvitsanangudzo zvfupi kutsanangura zviri nani kuchinja kweimwe pfungwa, nyaya kana chigadzirwa.
- Kuenzaniswa kwezvinhu, maitiro, nzvimbo kana zvipfeko. Izvi zvinyorwa zvishomanana zvinowanzonyanya kuonekwa nyaya.
Sezvaunogona kuona, pane nzira dzakawanda dzakasiyana-siyana iyo FOB inogona kuiswa. Kunyange zvazvo magazini inogona kumira pane imwe nzira yekuudza nyaya dzavo mushure mekubvunzurudza, mikana iyo kunze kwemarudzi ose akasiyana ekugadzirisa haagone. Iva nechokwadi chekuzviziva iwe nekugadzirisa kunoshandiswa nemagazini yaunoda kunyora uye usamborega kuverenga bhuku rayo munyori zvachose usati watanga.