Kunzwisisa kuti Nielsen Inounganidza Sei Vateereri Vayo Data
Mhuri inobvunzwa kuongorora maitiro avo ekuona kwenguva yakati.
Rimwe boka remhuri iyi rinokura senzaniso yekuti Nielsen anoshandisa kuenzana nekukura kwevateereri venyika kana vateereri mune imwe nzvimbo.
Tsvaga Gwaro reNielsen
Kana iwe ukashanda pachiteshi cheterevhizheni, bvunza maneja kuti aone bhuku rekuverenga. Nokuti ruzivo urwu runodhura uye rwakakosha kuti kubudirira kwebhizimisi, inowanzochengetedzwa zvikuru. Kana iwe usingakwanisi kuwana bhadha yezvino yekuverenga, mushumo wapera nguva ichashanda zvakare.
Munzvimbo dzakawanda dzenyika, tsanangudzo dzakawanda dzinosunungurwa kwemazuva 30 mushure memwedzi inotevera - February, May, July uye November. Mune dzimwe nzvimbo uye pamakwikwikwi, kuongororwa kunoitwa nguva dzose uye kunobudiswa se "manheru oga oga" mishumo.
Tarisa Purogiramu YeZvitsa
Ndiko kuongororwa kwepakati yevateereri vachitarisa purogiramu chaiyo. Kana "Channel 6 News pa6: 00" ine imba inoteererwa yevanhu vane gumi nemashanu, iyo inoreva kuti Nielsen akafungidzira kuti 15% yevatengesi vemumusha yevatengi vari kutarisa.
Pamusoro peflip, 85% yevateereri vangave vachitarisa imwe siteshi, kubika mabiko kana mumafirimu.
Imba yevateereri inoyera dzimba, kwete vanhu. Saka nepamusoro pacho, "Channel 6 News pa6: 00" iri mune 15% yemisha - mumwe munhu angave akatarisa mune imwe imba, mana mune imwe. Chiyero cheimba hachifungi musiyano iwoyo.
Tsvaga Purogiramu Yekugovera
Izvo mugove inofungidzirwa yehuwandu hwehuwandu hwemhuri dzinoshandisa terevhizheni dziri kutarisa purogiramu. Kana "Channel 6 News pa6: 00" ine chikamu chemashamba emakumi matatu, zvinoreva kuti 30% yemisha inotarisa TV pa6 o'clock iri kutarisa iyo nhau. Nhamba iyi inopedza kudya kwemanheru iwayo, mumafirimu kana kuita chero chimwe chinhu. Somugumisiro, chikamu chichagara chichikwirira kupfuura chiyero. Izvozvo ndezvokuti pie yakagadzirwa zviduku nekubvisa misha isina kutarisa TV.
Chengetedza Purogiramu Yevanhu
Ikoko ndipo paunotanga kuona nhamba dzevanhu pane dzimba. Mushumo weNielsen wakaparadzaniswa kuva rurefu rwemazera emakore. Kunyange zvazvo zvingave zvakaoma kuenzanisa nhamba pakati pevakadzi vane makore 18-34 zvichienderana nevarume vane makore 25 kusvika ku4, aya ndiwo manhamba anokosha kune vashambadziri.
Nemhaka yekuti vateereri vanyorera iko zvino zvakanatswa nehutano neboka rezera, nhamba dzichawedzera zvishoma. Ichokwadi, "Channel 6 News at 6:00" inogona kuwana "-" (inowanzonzi hadh marks) mune mamwe makero, kufanana nevana. Icho chinomiririra zero kana nhamba iyo ishoma kuduku.
Spot Trends muMusika
Vatungamiri veMedia vanovashandisa kuti vasarudze kana chirongwa chavo chiri nevanoteerera matambudziko.
Mushumo weNielsen unoratidza maitiro aya. Asi nokuti vateereri chiyero hachisi chaicho chaiyo sayenzi, zvinogona kuonekwa zviripo munzira.
Somuenzaniso, "Channel 6 News pa6: 00" inogona kuita zvisingabatsiri kupikisana nemakwikwi ayo mumwaka weMeyi kuwedzerwa gore rose. Nhamba idzi dzinogona kuwanikwa mumushumo wega weNovember.
Chikonzero chacho chingave chiripo nokuti nhau yekutambira inokwezva mhuri duku. Vanhu ivavo vari kunze kunakidzwa nemamiriro ekunze akanaka muna May uye vanoshaya nyaya. Vanodzoka imwe neimwe yeNovember kana kutonhora.
Ita Zuva Rokukanganisa
Nielsen akapedza makumi emakore achiwedzera vateereri vayo chirongwa chekuita, asi pane zvimwe zvinhu zvingafanira kuongororwa pakuverenga nhamba. Nielsen inobva kuvanhu kuti vanyore zvakajeka maitiro avo ekuona. Mune dzimwe nzvimbo dzenyika, izvo zvinosanganisira kuzadza mapepa epapaiti anofanira kutumirwa.
Vanhu vanogona kuita zvikanganiso uye kunyora pasi negwara risina kunaka kana kukanganwa kuzadza diary zvachose. Sample masikisi mashoma. Nielsen haagoni kutarisa imba imwe neimwe muguta, kunyanya nyika yose, saka inosarudza nhamba shomanana yevanhu kuti vamirire rudzi.
Nzira Iyo Makomba Nevashambadziri Vanotsanangura Mahedheni
Mushumo wakaoma weNielsen uzere nemhando dzose dzehuwandu, asi ichiri chinyorwa chekanguva munguva. Zvinotarisa kutarisa rutsva rwemashumo kuti uone kutarisa maitiro nenzira yakarurama.Asi kunyange rimwe bhuku rekuverenga rine chikamu chinotevera nhamba kudarika nguva yegore. Ndiyo nzira yekukurumidza kuona maitiro.
Zvizhinji zvezvivako zvakadarika kunze kwekutarisira kuti nhamba ipi. Izvozvo ndezvokuti nzvimbo yepamusoro yepamusoro inogona kuve yakatarwa yechitatu pamasikati kana mangwanani. Hazviwanzoiti kuwana chivako chiripamusoro-chakatarwa zuva rese.
Uyewo, vatengesi vanonyanya kufarira nezvevanhu. Kana vachida kusvika kuvakuru vechidiki, havana hanya kuti nhau dzenyu ndeyekutanga nevanhu 55 uye kupfuura.
Kuyera kunogona kududzirwa nenzira dzisingagumi. Chiremba chingareva kuti kukohwa kwayo kwakapetwa kaviri pamusana waro. Izvozvo zvinogona kureva kuti chirongwa chave kubva pane imwe nhanho kusvika kune 2. Zvipikiso zvekuva "nzvimbo inokurumidza kukura nhau" inogona kuva yechokwadi, asi ichiri kutsausa.
Chengeta izvozvo mupfungwa kana zviyero zvinoshandiswa sechikamu chekuzivisa . Chimwe nechimwe (kana network) chinogona kuwana chimwe chinhu chokuzvirumbidza pamusoro pezvo kana chichitarisa zvakakwana.