Ratidza unyanzvi hwako hwekunyengetedza neaya maverenga ari kumusoro
Panofungidzira, kuva nani pane zvekutengesa kune zvakanyanya nyore nyore kutsanangura: iwe unotapira pakutengesa zvinogutsa vanhu vakawanda kuti vatenge chigadzirwa chako. Asi, chokwadi, hazvisi nyore zvakadaro, chaizvoizvo. Unoda ruzivo, unyanzvi uye tsitsi. Vatengesi vakakurumbira vane kunzwisisa kwakadzama kwepfungwa, maitiro evanhu, sarudzo, vakaita urongwa hurefu uye hwehupfumi uye vane nyanzvi pamabhizimisi avo pachavo uye nevatengi vavo. Uye mabhuku ekutengesa chinhu chikuru chekushandisa maitiro iwayo. Verenga pamusoro kuti uwane mabhuku ekutengesa akakurumbira ekutenga kune vadzidzisi uye vane ruzivo rwevatengesi zvakafanana.
Best Overall: Building StoryBrand: Tsanangura Mharidzo Yako Saka Vatengi vanoteerera
Chinhu chako chinopfuura kungova chigadzirwa: Iyo pfungwa uye nyaya. Iri bhuku ra2017 rakanyorwa naDonald Miller rinoshongedza bhuku reAmerican Best-Seller mu Sales uye Kutengesa nokuda kwechikonzero. Mune bhuku, Miller anovaka nzira yekuvandudza kutengesa achishandisa nheyo dzese dzepasi rose dzinotanga kuudza nyaya dzinomanikidzira uye kudzidzisa vatengesi kuti vanzwisise sei uye vanobatana nevatengi vavo. Bhuku rinotsanangura kwete chete kuti ungataura sei nyaya, asi kuti ungazivisa sei kana kwete vateereri vako vari kumanikidzwa nayo. Iko inokufambisa iwe kuburikidza nhanho dzekusika mharidzo yakagadzirirwa yevhisi nhepfenyuro uyewo zvezviziviso.
Vakawanda vadzokorori veAmerica vakapa bhuku racho nyanzvi shanu-nyeredzi. Sezvo mumwe wevadzidzisi ava akaisa izvi: "Ndiri kudzidza zvakawanda nezvekutengesa kubva mubhuku rino kupfuura ini ndakadzidza muMBA yangu!"
Best Classic: SPIN Kutengesa Neil Rackham
Iyi ya198 classic neNeil Rackham isimboti nokuda kwechikonzero. Zvose zvitsvakurudzo zvitsva nemafungiro epfungwa munyika hazvizokugadziri kuva mutengesi mukuru kunze kwekunge iwe uchiziva kuishandisa kune basa rako - uye unoshandise kuti rivhare chikamu. Iwe unofanirwa kuziva mibvunzo yakanaka yekubvunza uye urongwa hwekuvabvunza. Iwe unofanirwa kuita kuti vatengi vechokwadi vaone kuti vanoda chimwe chinhu uye kuti zvose zvinoshanda nazvo zvinongogadziriswa kamwechete kana vakatenga chigadzirwa chako. Unofanirwa kuva mutengi-centric uye unofanira kuva netsitsi.
SPIN, zita rebhuku racho, rinotsanangurwa nemhando yemibvunzo yekubvunza: mamiriro ezvinhu, dambudziko, zvinoreva uye kudiwa-mubayiro. Izvi zvikamu zvina zvakagadziriswa mushure mekubvunzurudza zviuru zvevatengesi vekutengesa munyika yose, uye paunenge uchiita, unzwisiswa, uye uchishandiswa zvakanaka, izvi zvingashandura iwe kuva mutengesi ari nani pamwe chete.
Achinetseka? Zvakanaka, ndinoonga, mapeji 197 ebhuku raRackham achazvitsanangura zvose.
Best By A CEO: The Psychology of Selling: Wedzera Sales Yako Nokukurumidza & Zvishoma ...
Chokwadi, vanhu vazhinji vanogona kunyora bhuku guru uye vimbise kubudirira mushure mekubudirira. Asi hazvina musoro here kuvimba nemumwe munhu ane mhinduro dzakaratidza? Munyori webasa iri, Brian Tracy, ndiye CEO wekambani yake - uye akashandiswa kuva CEO we $ 265 mamiriyoni ekugadzira kambani.
Saka, chii chiri mubhuku racho pachako, kunze kwemakumi emakore echiitiko?
Zvidzidzo pakuvandudza kuzvidzora kwako uye kuvimba kuburikidza nehutano hwepfungwa. Inonzwika nyore, asi inotakura pikisa yakasimba. Kwete chete iwe ungadzidza kushandisa shanduro kuti uzvikurudzire iwe - iwe uchadzidzawo kukurudzira vamwe kuburikidza nemanzwiro uye manzwiro pane zvose zvekutengeswa. Kana iwe uchida kugadzirisa pane zvidzidzo, izvi ndezvebhuku rinofanira kuchengetedza pahefu yako - asi kana uine ruzivo, iwewo unoshandiswa zvakanaka nekugadzirisa uye kwakagadzikana sarudzo.
Best for Wolf of Wall Street: Nzira yeWolf: Straight Line Selling ...
Ungave iwe kana usati waona bhazikopo rekupenga rine Jona Hill naLeonardo DiCaprio, kana mune Wall aspirations, iwe unoda kuverenga bhuku rino.
Mune mapeji 256, Jorgeel Belfort, mhuka chaiyo yehupenyu iyo mafirimu yaive akavakirwa pamusoro, inokutora iwe nhanho-ne-nhanho kuburikidza nekuita kuva nyanzvi yekuvhara maitiro uye kugamuchira pfu. Pamberi pezvo, Belfort akaraira madhora 2 000 uye akakumbira iwe kuti utore kudzidzisa paIndaneti kuti udzidze nzira iyi, kuitira kuti $ 15 kana kuti iwe uchishandise mubhuku iyi ndeyekuba. Hazvina mhosva kuti uri nemakore mangani, iwe chokwadi unodzidza chimwe chinhu kubva mubhuku rino. Vatungamiri vevatungamiri, vatengesi, vatungamiri vemakurukota ehurumende uye vatengesi vanofanana vanobatsirwa nemazano akavharwa uye zvakavanzika.
Yakawanda Inotengeserana Bhuku Rekutengesa: Kutengesa kana Kutengeswa: Ungawana Sei Nzira Yako MuBhizimusi / Upenyu
Bhuku iri haringokudzidzisii kuti mungatengesa sei zvinhu: Rinokudzidzisai nzira yekuita kuti munhu ave nechokwadi chokuti pfungwa yakanaka. Pasinei nokuti uri kutengesa chikwata kune rimwe boka revanhu vanogona kuisa mari, uchitaurira mukuru wako nezvehutano hwaunoda kuita, kutengesa chirongwa kumutengi kana kunyange kuedza kuzvigadzirisa kushandisa gym muimba yako yepasi pasi kanopfuura kamwe pagore, iwe zvechokwadi une zvakawanda zvokudzidza kubva mubhuku rino. Munyori webhuku rino, Grant Cardone, ndiye nyanzvi yekutengesa zvidzidzo zvitsva zvinogona kushandiswa kune chero mhizha. Inokudzidzisawo unyanzvi huchakubatsira kurarama nekukundikana kutengesa, kurambwa nekuvaka kusimba. Sebhonasi, iwe uchadzidzira kutengesa mune hupfumi hwehupfumi uye kurwisa kutya kwako.
Bhuku rino rinogona kuvandudza hupenyu hwako hwemabasa - asi zvechokwadi huchavandudza maonero ako ose pamusoro pekunyengetedza.
Zvakanakisisa Zvokukurudzirwa: Dhiyabhorosi: Chokwadi Chinoshamisa Pamusoro Pechimwe Chinotikurudzira
Kutengesa zvinhu kunotora kuziva kuti ungataura sei nyaya huru nekuziva nzira yekugonesa munhu, hongu. Asi chinhu chinonyanya kukosha kuva mutengesi mukuru uyo ​​anowanzoregererwa kuziva kuziva nzira yekukurudzira avo vari pedo newe, vose vatengi nevashambadziri, pamwe neshamwari, mhuri, vadzidzi nevana.
Unogona kufunga kuti mari ndiyo nzira yakanakisisa yekukurudzira mumwe munhu kuita chiito kana kuita, asi Daniel H. Pink, munyori uyu uye mamwe mabhuku gumi anonyanya kukosha, anofunga zvimwe. Nheyo yake huru ndeyokuti isu tose tine chido chakadzama uye tinoda kuva nekugadzira uye kutonga, pamwe nekuvandudza isu neavo varipoteredza.
Kuti urege kufunga kuti zvose zvinotyisa, Pink inotsigira basa rake nemakore makumi mana ekutsvakurudza kwepfungwa.
Zvinonyanya kukosheswa kwepamusoro: Kutengesa Kubva: Sei Vatengi Vanoda Zvitsva Zvokudya Zvakanaka
Pasinei nemapoka evapfumi ejigisi uye minimalist vachiita mararamiro apo vashoma, nguva yehupfumi haisi kure nekufa. Vakuru vakuru nevanyori vavo vanoramba vachishanda pazvigadzirwa zvepamusoro zvepamusoro, zvokudya zvinonaka uye waini uye pamusoro pemitambo yemitambo. Zvechokwadi, zvigadzirwa izvi zvinouya nemutengo: uye zviri kwauri kuti udzidze nzira yekuita kuti vanhu vagone kutenga zvakawanda kwavari.
Iyi nyaya inofadza inotarisa kukwira kwezvakaitika kare kune izvo zvakanyorwa nevanyori, Michael J. Silverstein, Neil Fiske naJohn Butman, vanoona semasimba emagariro akasika mushamba wezvinhu zvepamusoro uye mutengesi wemazuva ano. Zvinotarisirwa kuti, iyo iri pakati pepakati, kwete yepfuma yakawanda yenyika, iyo iri kutenga zvakawanda nezvimwe zvezvinhu izvi. Kuwedzera kwevanhu vanoita zvemagariro evanhu pamwe chete nemhemberero dzechechi zvakafanana kuti zvive chinhu chinokosha pakunzwisisa chiitiko ichi - asi kudzika kwakadzika mumakambani anotengesa zvinhu zvekugadzirisa uye zvakare, uye anopiwa nebhuku rino.
Hazvina mhosva chibereko chaunotengesa, kudzidza kuti ungarayira sei mutengo wepakutanga iwoyo unobatsira chaizvo.