Kufunga Kuduku Kunogona Kukurukura Kwazvo Pamusoro Pako Pasi
Kwemakumi emakore, kuunganidzwa kwekutsvaga mune chero chiziviso kana kutengeserana kwekutengesera kwaive "kufunga huru." Asi sezvo deta yava chinhu chinokosha chokudhinda, uye kukwanisa kuishandisa iko zvinobudirira kunova nani pane nguva, chikuru hachina kunaka zvakare.
Dhigirizhonga huru, inozivikanwa mumabhizimusi sekukurukura kwekukurukura, kutora bhomba rinoputika kusvika kune chiziviso (ndiko ndiko kushandurwa kwekuti "spray uye kunyengetera" kunobva). Mhedziso ndeyokuti iwe unokanda kunze kwemashoko akawanda kune vakawanda vateereri mune tariro yekubata mazana ezana ravo.
Kukanda mumbure wakakura, kutaura.
Zvakanaka, izvi zvakanaka kana iwe uri mamiriyoni emadhora emadhora ehurumende ane zvikwata zvekuparidzira zvakaenzana neGDP yenyika duku. Asi zvakadini kana iwe uchangobva kutanga? Kana, iwe hauna kukwanisa kukanda rudzi rweSupp Bowl kutengeswa kwebasa kunze uko?
Mhinduro yacho ishoma-kutengesa.
Makomborero e Micro-Marketing
Kufanana nemukana wose wekutengesa, kune simba uye utera kune izvozvi. Pakupedzisira inobva pane bhizimisi rako remuenzaniso. Heano dzimwe nzira dzaungashandisa kuti zvive zvakanaka:
- Yakarongedzwa Zvakanyanya. Muchikwata chekambani-kutengesa uri kuwana granular. Iwe uri kukonzera pasi muhuwandu hwevanhu kuti usarudze chikamu chimwe chevanhu, zvichibva pamadzinza, nzvimbo, zvepabonde, zvinodiwa, uye kunyange zvokudya zvinodiwa.
- Mutengo Wakabudirira. Makambani emakambani ekutsvaga mabhizimisi anowanzouya ne-micro-budgets. Hazvirevi kuti havatengi mari yakawanda, asi mukuenzanisa nenyika yose, hit 'em nezvose zvaunoswedera pedyo, ndiyo nzira shomanana yekudzima.
- User Generated Growth. Mishandirapikicha yekutsvaga michina inodyara mbeu munzvimbo dzenyika uye rega vatori vepakutanga vaite kudengisa. Apo vanhu vanowana chimwe chinhu chavanoda, vanoudza vamwe nezvazvo , uye zvinopararira.
Kukanganiswa kweMikiringikiti-Kutengesa
Saka, iwe unoziva zvikomborero. Asi chii chinogona kuitika? Heano pane zvitatu zvepamusoro:
- Mari Yakakwirira Pamusoro Pokuwana . Paunenge ugovera mari shoma yekutengesa bhajeti yako kumushandirapamwe, uri kutarisa vanhu vashomanana kudarika macro-marketing campaign. Izvi, zvakare, zvinogona kuita kuti pave nemari mari yekuwana mutevedzeri mutsva kukwira.
- Kunakirwa Kushaya Chinangwa . Sezvambotaurwa kare, nzira yepfuti yemakwikwi makuru ichareva kuti iwe ucharova vanhu vakawanda kupfuura necha sniper's bullet. Makambani emakambani ekutsvaga mabhizimusi anonyanya kutarirwa ... uye izvi zvinoreva kuti zvinogona kuva zvakaoma kukora a bullseye.
- Nguva-Kudya. Mishandirapikicha yekutsvaga michina inotora nguva yekukudziridza, uye nguva yakawanda yekudyara midzi uye kupararira kudarika chinangwa chekutanga. Iva wakagadzirira kupedza nguva yakawanda kukura nekuchengetedza vakavimbika vatengi varo. Asi maoki ane simba kubva kumadiki maduku anowedzera.
Uber Ushandiswa Sei Micro-Marketing kuti Ibudirire Kukura Kwakamboitika
Mikana ndeyekuti, iwe hauna kungonzwa nezveUber asi wakashandisa sangano nguva dzose. Iwe unogona kufunga kuti Uber ikambani yakatsva yakawana kukurumidza kukurumidza munguva yakanyorwa, asi izvo hazvisi zvakakwana zvakakwana. Yakagadzwa muna 2009 naTravis Kalanick, haina kutanga se "taisisi yevose" muenzaniso webhizimisi. Izvo zvakasiyana. Asi kuburikidza nekushandisa zvikuru-inotarirwa michi-yekutsvaga mishandirapamwe mumusika mumwe chete - San Francisco-yakakurumidza kukura neshoko remuromo.
"Pakutanga, yaiva yekambani yehupenyu. Iwe unosundira bhodhi uye motokari yakasviba inouya, " akadaro Kalanick " Yakanga iri kufamba kwebhora kuti vawane motokari yakasviba kuti iuye mumaminitsi 8. "
Kwenguva yakati, iyo yaiva Uber. I-app-based black car limo service yakagadzirisa dambudziko rechokwadi muSan Francisco. Izvozvi, hurombo huno hutachiona hutsvene, tsvina cabs, dzisina kutendeka cabs, kusagamuchira makadhi emakadhi, uye madereji vanoramba kuenda kune dzimwe nhengo dzeguta.
Iye zvino, nokuda kwepamusoro-soro, unogona kufamba-famba pedo neSan Francisco kufanana nemukurumbira. Kunyaradza kwekushandisa, iyo purogiramu yakaona mutyairi, uye kuchengeteka kwekuziva mutyairi uye wake / kutaridzika kwake kwakapararira kunharaunda yakadai semoto wemoto.
Yakapararira kubva kune rimwe guta kuenda kune rimwe guta, uye hurumende kuhurumende, yakafanana nehutachiona. Uye sezvazvaipararira, michina yekutengeserana yakaisa kune imwe guta, ichipa rusununguko rusununguko kana kukwira chikwereti, uye kuwedzera buzz.
Zvadaro, mamwe mavhisi akawedzerwa, saUberX naUber SUV. Iye zvino panewo Uber Eats, iyo yakakurwa zvakare ne micro-marketing campaigns munzvimbo dzinokosha.
Uber haisi mamiriyoni mabhiriyoni-kambani-kwete yakaipa kwemakore anopfuura gumi pamusika-uye kubudirira kwayo kukuru kunogona kuve kunonzi kune yakanyanya-inotarisirwa, inoshandiswa zvikuru-inotaridzika michina yekudhinda. Funga zvishomanana, tora vatori vepakutanga, uye uvaite kuti vaparidze shoko kwauri.