Chimwe Chinhu Chinotengesa Kutengesa Kugadziriswa (USP) (kana kuti imwe chete yekutengesa pfungwa kana shanduro) ndicho chikonzero chinosiyanisa chigadzirwa chako kana basa kubva kumakwikwi aro, zvakadai semari yakaderera, yepamusoro-soro, yekutanga-yekare, kana imwe yakasiyana. A USP inogona kufungidzirwa se "izvo zvaunazvo vadzikwi vako vasingaiti." Kushandisa USP inguva huru yekushandisa yekushandisa kubatsira nzvimbo uye kutengesa chigadzirwa chako. Dzimwe nyanzvi dzekutengesa dzinopfuurira mberi uye dzinotenda kuti kunze kwekuti iwe unogona kuona kuti chii chinoita kuti bhizimisi rako rive rakasiyana nevepasi rose rinokwikwidzana, haugone kutarisa yako kutengesa kushanda zvakanaka.
Pasinei nokuti inoshandiswa iwe kushandisa USP kana kwete, hapana kana kuramba kuti USP yakasimba inopa nheyo huru yekusiyanisa chigadzirwa chako nekukupa gumbo pamakwikwi
Heano mimwe mienzaniso yeSADP dzinonyanya kuzivikanwa uye tsanangudzo yekuti nei vakashanda zvakanaka.
01 Avis
Iyi USP inoita basa rakanaka rekutenderera kutsvaga mubatsiro. Kwenguva refu, Avis yakanga iri yechipiri-yakakura kambani yekubvisa motokari, shure kweHertz. Zvechokwadi, Avis yakanga iri kutambura kuti igare yakamira. Sezvo chikamu chechifananidzo chekugadzira chifananidzo, Avis inobhadhara mushandi wekubudisa Doyle Dane Bernbach akakurumbira kuti aende nemushandirapamwe mutsva. Mushandirapamwe wacho wakabudirira kwazvo, sangano reAver 'maritengo rakabva kubva ku11 kusvika kune 35 muzana mumakore mana chete.
02 FedEx Corporation
FedEx haisashandisi mutauro uyu, asi apo yakange ichishanda, yakanga iri muenzaniso wakakwana weshoko rinokumanikidza. Mumashoko mashomanana, FedEx akakwanisa kuzivisa shoko iro rinovimbisa kuti richaratidza purogiramu yako nenguva. FedEx yakatsiva iyo neshoko rokuti, "Nyika Penguva," iyo isina kujeka uye haina USP.
03 M & Ms
Iyi ndiyo muenzaniso wekuti kunyange kunyange zvakashata-kurova USP zvingave zvakakosha uye zvinomanikidzira. Ndiani angati afunge kugadzira pfungwa yekutengesa kubva pane kuti chigadzirwa hachina kusvibiswa kana iwe uchichibata? M & Ms vakaita, uye yakashanda zvakanaka kwavari.
04 DeBeers
Pane chikonzero chirevo ichi chave chiripo kubvira muna 1948 uye ichiri kushandiswa nhasi. Shanduro inoratidza kuti diamond, iyo inenge isingazungunuki, ichagara nekusingaperi uye ichi inomiririra rudo rusingaperi uye rusingaperi. Somugumisiro, madhayamondi akava chisarudzo chisingadzivisiki chekubatanidza zvindori.
Hazvishamisi kuti Magazini yePublic Age inonzi iyi slogan ndiyo yakanakisisa yekuzivisa mutauro wezana remakore rechi20. Zvinoshamisa, madhayamondi haasi kunyange izvo zvisingawanzoitiki. Kunyange zvakadaro, mapoka anotonga huwandu hwemigodhi yemadhamoni pasi pose akachenjerera kungobvumira mabheji mashoma ematombo matsva kuti afungisise, achiita kushayikwa kwechikonzero.
05 Domino's Pizza
Kunyange imwe nguva refu uye izwi, iyi inonyanya kukosha yeU.SP nokuti inonyatsojeka uye kusvika pane. Mashoko aya akajeka zvokuti mutengi anoziva iye / anogona kubata kambani kuvimbiso yayo. Zvinosuruvarisa kuti Domino haasati anopa chibvumirano ichi nokuti yakaguma nehuwandu hwemotokari dzemotokari dzinokonzerwa nevanotyaira vachiedza kurova maminiti makumi matatu emiganhu. Iri shanduro muenzaniso wakaisvonaka wekuti nei ichi chiri chikonzero chakaipa chokudarika uye kuderera pasi .