Chii Chinonzi Ad Ad Agency, uye Chii Chinodaro?
Inogona kuita semubvunzo wakananga, nemhinduro yakafanana yakananga, asi iyo yemazuva ano yekutengesa sangano yakaoma kunzwisisa kupfuura iyo inonyatsonzwika. Zvisinei, tisati tapinda mune nyama uye mbatatari yenyaya yacho, ngatitangei kutarisa tsanangudzo yakawanda inogamuchirwa yebazi rekuparidzira.
Basic Definition
Sangano rekukhangisa rinogadzira, zvirongwa uye rinotarisira zvinhu zvose zvekutengeserana kwevatengi.
Mahofisi ekutengeserana anogona kunyanya kunzvimbo dzakasiyana-siyana, dzakadai sesangano rekushandurudza, kana kuti vanogona kuva sangano rebasa rakazara rinoita zvivako zvekutsvaga semasayiti, paIndaneti uye mumakambani emakambani, mabhurocha, mabhuku , mahofisi akananga, kuparidzira matangazo , redhiyo nekutengeswa kweTV , kutengesa tsamba , nezvimwe.
Mhando dzeZvesangudzo Zvekugadzira
Iwe haugoni kungopora peji yese yezvikwata zvine tsanangudzo imwechete. Izvozvo zvingaita sokuti mapeji ose eTV akafanana, kana magazini yose. Hongu, vose vane mabasa akafanana, asi kune kusiyana kwakawanda kunoparadzanisa. Kutanga, pane zvitatu zvakasiyana:
- Above The Line (ATL)
Aya ndiwo masangano makuru anobata mavhesikiti ekutanga uye anogadzira nyika (uye kunyange nyika dzakasiyana-siyana) kushambadzira mishandirapamwe inotora chikamu chakakosha chebhadharo yemutengi. Mabhizimisi makuru eTV, kunze, magazini, mapepanhau, uye zvisizvo zvisiri zvemashoko (stunts, guerrilla campaigns).
- Pasi peThe Line (BTL)
Aya masangano haana mari yekubhadharisa kana kubvumirwa kwemasangano eAATL, asi achiri kukosha zvakanyanya kune vhidhiyo mix (kunyanya saka mazuva awa neIndaneti ari akawanda). BTL masangano anotarisa kutumira tsamba yakananga, nzvimbo dzekutengeserana, mabhii mavara, zvinyorwa zvepaIndaneti uye mabhendi ekutsvaga, nezvimwe zviduku zvinyorwa zvepa media. Kunyange zvakadaro, dzimwe nguva vanotora ATL yezvinyorwa zvakare, kunyange zvazvo isiri chingwa chavo uye mafuta.
- Through The Line (TTL)
Zvichida zvakanyanya kupfuura zvemazuva matatu aya, masangano eTTL akafanana neAtL neBTL. Vachagadzira mishandirapamwe kubva kune muto kusvika kumateve, kubva kumakumbo makuru, kunze, TV uye redhiyo, kusvika pasi kumakrosite uye makononi. TTL nhengo dzakawanda mazuva ano nekuda kwekusimudzirwa kwemasangano evanhu, uye smart phone. Mazano akamboonekwa seBTL ari kuwana huwandu hwemari yakaiswa shure kwavo, kusanganisira mishandirapamwe paNyoka, YouTube, Facebook uye Twitter.
Kunze kwezvikamu zvitatu zvemashoko ehurumende ekutengeserana, kunewo masangano anyanzvi anogona kunge ari ATL, BTL, kana TTL. Izvi zvinosanganisira:
- Digital Advertising Agencies
Aya masangano ane chinonyanya kukoshesa pazvinhu zvose digalog. Vanokura mawebhusayithi, mapurogiramu, mishandirapamwe paIndaneti, uye chero chimwe chinhu chinonzi "digital advertising". Kunyange zvazvo vachigonawo kubudisa zvinyorwa, redhiyo uye kunyange TV, basa ravo zuva nezuva rine zvose nezve digital. - Healthcare Advertising Agencies
Pane chido chevadzidzisi vanoisa pfungwa pamishandiro ehutano chete nemishandiro, nokuti nzvimbo idzi dzinogona kuva dambudziko repamutemo rokutonga. Utano hwehutano hwehutano huchabata mazvikokota emishonga, zvipatara, mishonga yezvokurapa, uye chero chinhu chipi zvacho chingazoonekwa sechinhu chakanyanya kufanana nechinzvimbo chechigadzirwa chemashoko.
- Mari Nehutano Zvekudhiridza Agence
Kungofanana nehutano hwehutano, nyika yezvemari uye teknolojia inogona kuva gomba remigodhi kunotaurirana. Aya masangano ane vanyori vezvenyanzvi uye vatungamiri vehutano vanoziva ins uye zvinyorwa zvezvidzidzo izvi. - In House Advertising Agencies
Aya masangano akavakirwa mukati mekambani kana kambani, uye inoshanda chete nokuda kwechikamu ichocho. Kunyangwe iri ikarani huru yakadai seApple kana Nike, kana chimwe chinhu chiduku zvikuru, vanoshanda chete pane icho chigadzirwa kana basa, uye vanoshandiswa nekambani yavanoshambadzira. Vamwe vanhu vanofunga kuti ichi "kutengesa kunze" nokuti hausisiri kushanda pamhando dzakasiyana-siyana dzezvikwata, asi mumasangano eimba anounza rimwe basa rinofadza.
Basa Munharaunda Yokushambadzira Agency
Vashandi vanofanirwa vakawanikwa mune imwe sangano rekutsvaga vanosanganisira sachigaro wehurumende, gurukota rekugadzira , vatariri vebhuku, copywriters, graphic designers uye mutevedzeri wevhidhiyo .
Mamwe masangano anoshandawo pamwe chete nevanyori vanozvinyora uye / kana freelance graphic designers avo vanowanzoshanda pa-site. Kazhinji mazuva ano, masangano emadhora maduku achakura uye achanyangarika zvichibva pamishandiro emakambani, achishandisa makonkoniti kuti vashande kweawa imwe neimwe, zuva nezuva, kana purojekiti-ne-purogiramu.
Kukanganiswa kweKushanda paAd Ad Agency
Icho hachisi chekuita basa 9-5, uye vazhinji vashandi vachakumbirwa kushanda maawa akawanda, uye vhiki dzevhiki, nguva nenguva. Icho chinzvimbo chinotambudza, uye kukanganisa kunowanikwa. Kazhinji, kana muchengeti anokonzera kambani kubva kune sangano, kuparadzwa kunotevera. Vatengi vanogona kunge vachida zvikuru, uye vashandi vanogona kubvunzwa kuregera zvinhu zvose kuti vashandise purojekiti inokurumidza.
Makomborero ekushanda pane Ad Ad Agency
Iyo nzvimbo yakasikwa, uye inosanganisa zvakawanda zvekunakidza nemamwe mikana yakawanda yekufamba, kusangana nevanhu vanozivikanwa, uye kunyange kuisa tsoka dzako kumusoro apo uchinwa doro uye uchifunga nezvepfungwa dzemapenzi. Nzvimbo dzakawanda dzinofadza "nzvimbo" dzinobvumira vashandi kuti vafare nemutambo wemadziva kana madheti, varaira muzvikwama zvebhanhire, uye kunyange kutora pasi. Mubhadharo unogona kuva wakaisvonaka, uye mamwe masangano achakupa mazuva ekuzorora asingagumi (kunyange iwe usingachawanzo kuwana mukana wokuashandisa).