Dzidza Zvakawanda Pamusoro peZvibvumirano neZvirongwa zveKushambadzira
Izvo zvinotambudza zvakaoma kutengesa, kutengesa zvakananga kutengeserana kweTV izvo zvinowanzopedza pakati pemaminitsi gumi nemashanu. Izvi zvinonzi kure-fomu kushambadzira uye inoshandiswa kwezvinhu zvinogona kutenga mari, kana kunyange zviuru, zvemadhora. Inonzi infomercials iyo inosvika kumaminitsi maviri akareba inozivikanwa sekutengeserana kwemafupi uye kazhinji inouya nemutengo wemari pasi pe $ 20. Mhando iyi yekutengeserana inozivikanwawo sekurongwa kwepurogiramu, ine chibvumirano chiri mberi kwayo kushandisa shanduro yakafanana ne "inotevera inobhadhara mureza we XYZ brand." Infomercials nguva dzose vanokumbira kutengesa , uye ndiwo muenzaniso wakanaka wekufananidzira kweAIDA.
Nhoroondo Pfupfupi yeAIDS
Kunyange zvazvo infomercials yakave yakakurumbira mumavambo ekuma1980, inofungidzirwa kuti yekutanga yakambove yakareba kwenguva yakareba yakasununguka kuma1940 okupera kweViamix blender. Zvisinei, muma1970, kunyanya muSan Diego nzvimbo, maitiro akaiswa apo imwe yeawa yeTV yeratidzwa yakashambadzira zviziviso kumusi weSvondo kumisha yekumba. Muna 1982, maitiro asina kufanira isu tinoziva zvakanaka nhasi aired, uye aive ekudzorera bvudzi uye kurapa kwekukura. Ichi chakanga chiri kutanga kwekumuka kwemazuva ano asina kufanira.
Muna 1984, vakanyatsobviswa, apo mitemo yeC FCC ichiisa nguva yekutsvaga pakushambadzirwa yakasimudzwa. Uye zvaiva izvi, pamwe chete nekusimudzirwa mukuzivikanwa kwezvigadzirwa zvekuzvibatsira uye dzimba yekubika pamba iyo yakasungwa nayo. Munhu wese ainge akachengetedzeka pane kutengesa, kutengesa, kutengesa buzz yezviratidzo zvemasimba makuru.
Top 10 Infomercial Products kuburikidza neAges
Pakave nemakumi emitengo yekutengesa kushandiswa uchishandisa maitiro akasiyana-siyana mumakore makumi matatu apfuura.
Asi vamwe vanoita zvakanyanya kupfuura vamwe. Ikozvino ndiyo yakanakisisa 10 nguva yose yekutengesa zvakanakisisa kubudirira kwepamusoro:
- The Foodsaver Food Vacuum Packaging Machine
Mushandisi usinganzwisisi asi unodhura (unenge uine $ 130) unowedzera mararamiro emararamiro ezvokudya zvako nemashanu. - The PedEgg
Chisi chiduku chekudya chetsoka dzako chinorova dombo repumice mukutengesa kwevatengi.
- The Snuggie
Izvo hazviwanzovi nyore nyore kupfuura bhandi nemaoko. Asi iyo yakagadzirisa jingle uye yakaderera mutengo wekutengesa yakaita kuti ibudirire zvikuru. - The Slap-Chop
Chimwe chezvinhu zviviri zviri mu Countdown zvakasungwa naVince Shlomi, Billy Mays wannabe. Nzira yakakurumidza uye yakajeka yekuchera chero marudzi ezvokudya, uye kugadzira tanzani yakakura mumashizha. - Ionic Breeze Air Cleaner
Sharper Image yakawana nzira yayo mumamiriyoni emisha ine chibereko chakabvisa guruva, allergens uye pet dander. - Carleton Sheets Real Estate Tutorial
Mumupe maawa mashomanana uye iye achakutora iwe muimba yehutori tycoon. - Showtime Pro Electric Rotisserie Oven
Ron Popeil, tenzi wemazuva ano asingashamisi, anokuudza kuti "uise uye uikanganwe" nekambani inonzi rotisserie kubva kuRonco. - ShamWow
Vince Shlomi zvakare, ino nguva inotengesa chamois kupfuura iyo inobata gumi kagumi kwayo inorema mumvura. - The BowFlex Home Gym
Dangling the carrot yemuviri wakakwana pamberi pemubhedha webatei, iyo BowFlex mumba yekurovedza muviri ndiyo inonyanya kufarira infomercial exercise machine nguva dzose. - Proactive
Uye nhamba imwe chete inoenda kune chimwe chigadzirwa chinoshingirira pakukwana, asi ino nguva ino yakakwana ganda. Nekukurudzira kwechirongwa uye nepasi yepamusoro yekutengo, yakatora kutarisa kune munhu wese uye munhu wese ane pimple yakawandisa.
Pros and Cons of using the Infomercial Format
Kune humwe humusoro uye hutsika hunoenda kune huwandu hwematongerwo enyika semutengo wekutengesa. Ngatitangei nei vachigona kuva motokari yakanaka yezvibereko zvako kana basa.
Nzira dzekusawirirana
- Kureba . Kana iwe uine nyaya kuti uudze izvozvo hazvizokwanisi mune imwe nzvimbo yemafomu maduku, iwe uchada nguva yakapiwa kwauri mune zvisingabatsiri. Yakawanda yakapoteredza maminitsi makumi matatu, ichikupa nzvimbo yakawanda yekutengesa kubatsirwa kose nekukumbira kutengeswa.
- Mutengo . Infomercials, inozivikanwawo se "purogiramu yakabhadharwa," inowanzotorwa panguva isiri nguva yepamusoro. Nguva inosvika pakati pe1pm uye 6am inotapudza, kazhinji nokuti havasi vanhu vakawanda vari kutarira TV. Uyewo, inowanzopa mari yakawanda kuti ibudise chikwata chechipiri chechipiri pane maminitsi makumi matatu asina kufanira.
- Kunaka kwekugadzirwa. Kusiyana nematunhu makumi matatu nemakumi matatu anosanganisira mabhizimisi makuru ehurumende uye yepamusoro-sarudzo yemari, infomercials inotevera nzira iri nyore, yakananga. Kuti uve akatendeseka, pawakaona imwe, iwe wakazviona zvose. Ingoshandura zvigadzirwa.
- Real-time ROI kutevera. Kusiyana nezviziviso zvinowedzera nezvekutyaira, kuzivikanwa kunovaka kuendesa kutengesa munguva chaiyo. Iwe unogona kuona nhamba seinopomercial airs, uye ona kuti zvakadini mutengesi uri kutengesa.
- Vanhu vakaita savo. Ichokwadi. Vamwe vateereri vanofarira kuburitsa "kuratidza mambakwedza" maitiro, uye paunofunga kuti vanhu vangani vanoramba kushambadzira mazuva ano, iyo inhau huru.
Mutengo weChirwere
- Stigma . Izvo zvisingabatsiri hazvibvunzwi sekutanga kushambadzira. Zvizhinji zvekutengesa ndezvokuti Sezvaona On TV zvinhu zvezvinhu. Iwe haugoni kuwana Nike kana Apple achiita zvisingabatsiri (zvisinei, kwete mumamiriro ose atinoziva nezvazvo), runyararo rwakanamatirwa runogona kupedza marongerwo akadaro. Saka, iwe unofanira kuziva kuti chigadzirwa chako chichabatsirwa neizvi.
- Viewership . I-infomercials inogara ichimhanya panguva isiri yepamusoro kwemaawa, saka iwe uchava kuenda kune rumwe rudzi rwevateereri. Usiku mashizha, gara kumba, vabereki vakwegura, nezvimwe zvakadaro. Ichokwadi kuti iwe uchabata vanhu vakasiyana-siyana, asi vazhinji vachava vanhu vane nguva uye mararamiro anoreva kuti vanogona kutarisa TV mumaawa iwayo.
- Price Point . Iwe unofanirwa kurova imwe yemari yekutengeswa munguva yekusagadzikana kuitira kuti iwe unzwisise mari. Kana iwe uchitengesa widget iyo inodhura $ 4.99 chete, iyo inenge isingabatsiri inenge isiri kukushandira iwe. Kazhinji yenguva, iwe uri kutarisa chimwe chinhu chakadai "3 zvikwereti zviri nyore zve $ 19.99." Iwe unogona kutengesa kunyange zvakadaro. 4 widgets ye $ 19.99 uye S & H yakawanda kwazvo yekushanda mune iyi fomati.