MaTerevhizheni, Rafiyo neIndaneti Zvakashandura Kutarisana Nezvematongerwe Enyika
Chero ani zvake ave ari muUnited States munguva yekutambira-kusvika kusarudzo yehutungamiri wehurumende achaziva zvose nezvekutengeserana kwezvematongerwo enyika. Kutaura kuti mabhodhi ekuona vaterevhizheni veTV, vateereri vateereri, uye ani zvake anoona bhiribhodhi, zvakanaka zvingave zvakanyanya kuderera. Kuparidzira kwezvematongerwo enyika kunowedzera gore rose, kutaura zvishoma, uye inofungidzirwa $ 4 bhiriyoni inoshandiswa mugore regore ra2012. Uye muna 2016, kurwisana pakati peDonald Trump naHillary Clinton vakange vatarisana nenyika yose.
Asi yakabva kupi, uye yakashanduka sei?
Mukutanga, Zvematongerwo enyika Zvipengo Zvakanga Zvisingagoneki.
Yakanga iri mambakwedza terevhizheni yakachinja nzira iyo vezvematongerwe enyika vakawana vateereri vavo. Izvo zvisati zvaitika, zvakanga zvese nezvekubuda uye nepamusoro, kusangana nevatori, kubata mhaurirano yeguta-hall nekugumbatira maoko. Muzvokwadi, muna 1948 Harry S. Truman akafukidza makiromita makumi maviri nemakumi matatu muAmerica, achizunungusa hafu yemamiriyoni maoko! Icho chakanga chaicho kubudirira kumashure ipapo, asi zvaizova kushamisa nhasi. Hapana mubatsiri angamboita kuti rudzi urwu rwekuzvipira mukusangana-uye-kurumbidzwa apo kushambadzira kunogona kuita basa rakanyanya kubudirira.
Mutungamiri wepurezidhendi Dwight D. Eisenhower ndiye wezvematongerwe enyika wokutanga kushandisa zvakasvibiswa iyi iri mutsva, achigadzira makumi maviri nemakumi maviri nemasere TV mahara. Vakatorwa muzuva rimwe chete paRadio City Music Hall, uye zvinyorwa zvakanga zviri nyore - Eisenhower akatora mibvunzo kubva kune vateereri, uye akavapindura mumutauro wake waiti "hapana nzombe" nzira.
Iyi mibvunzo yakaparadzaniswa kuva zviziviso, uye mushandirapamwe unonzi "Eisenhower Answers America" wakamhanya, uye pakupedzisira wakagadzirisa kumukunda sarudzo.
Kubva kuNixon naKennedy kunaJohnson - Kuwedzera Kwekusava Nemhosva.
Mushure meEisenhower, simba reTerevhizheni haringakanganiswi. Terevhizheni yaNixon inotaurira mumushandirapamwe wehutungamiri wehurumende, ichifukidza Cold War uye hurumende yehurumende, yakanga ine simba zvikuru.
Zvisinei, John F. Kennedy aiva murume akaberekwa kuti ave pamamera, uye akagadzira pamusoro pemadhora mazana maviri eTV mukumhanya kwake kuWhite House. Akanga ane nyasha, aive akasununguka uye akataridzika uye ane chivimbo. Nixon, kune rumwe rutivi, akanga ari fidgety pamakamera, akanga achinya pahuma yake, uye akatarisa akatambudzika. Zvinoshamisa kuti, apo nharo dzacho dzaive dzeterevhizheni, vanhu vaifunga kuti Kennedy ndiye akakunda zvakajeka, neavo vakateerera paredhiyo vakafunga zvakasiyana.
Mushure mekufa kwaKennnedy, Lyndon B. Johnson akaita imwe yezvizivo zvakasimba mune zvematongerwo enyika ezveshumo. Ichinzi "Mudiwa Daisy," yakaratidza musikana muduku achitamba "anondida, haandidi" uye apo petal yekupedzisira yakabvutwa, izwi rakaverengerwa kunoputika yenyukireya. Yakanga iri kutaura nezve propaganda, asi yakashanda. Mutsetse "nokuti matanda akareba kwazvo kuti iwe ugare pamba" yaiva chipiro chekupedzisira mubhokisi reJohnson's liberal competitor, Barry Goldwater. Mhedziso yekupedzisira ye 44 inotaura kune 6 yakaratidza kushanda kwekusavhiringidza uye kusvika kweTV.
Mumakumi makumi emakore akazotevera, kusvikira nhasi, zviitiko zvezvematongerwo enyika zvakapinda mukurwisa. Chirevo chezvematongerwe enyika chinoratidzika kuva chakasimba zvikuru kana richiti "musarudze munhu uyu" panzvimbo yekuti "vhote kwandiri nokuti ..." McGovern akaedza kurega kureva mazano aya, asi pakuguma, aifanira kurwisa kushamwaridza ads kuwana chimwe chinhu.
Reagan inoshandiswa kurwisa zvipikiso zvakananga neCarter, uye George HW Bush akazvidza muvengi wake. Iyi tsika yakabva yava yowanzo.
Kutanga Clinton, uye zvakare Obama - Kutengeserana Kwematongerwe Enyika Kunosvika kuNew Media
Zvakanaka kutaura kuti William J. Clinton ndiye aiva mutungamiri wekutanga wehutungamiri kuti ashandise zvakanakisisa maitiro asiri ezvetsika zvematongerwe enyika. Panzvimbo pokumhanyira mushandirapamwe unongowanikwa chete maTV, mavhidhiyo, uye mabhodhi, akaparadzira kusvika kwake kusvika zvakakura. Aizouya panguva yemasikati nhaurirano hurukuro uye awane nzira yake kumigwagwa seTVV. Izvi zvakabata kutarisa kwevaduku vaduku, uye yakanga ichibatana nevechidiki vanhu vakamukunda iye sarudzo mu'92, uye zvakare zvakare mu'96.
Asi kana zvasvika kumasangano ezvematongerwe enyika ezvematongerwo enyika, Barack Obama akachinja mutambo. Kunyange zvazvo akashandisa mitambo yemasikirwo uye akaendesa dzimwe nzvimbo dzisina kunaka, mushandirapamwe wake wakabva pamashoko akanaka - Hope.
Uye, akashandisa Indaneti uye kuparidzira kwemashoko akanaka kwazvo. Mifananidzo Shepard Fairey (inowanikwa mune iyi documentary ) yakagadzira chiratidzo chinyaradzo chakaonekwa mumigwagwa muAmerica.
Indaneti mablogi uye mapurisa emashoko akatakura shoko reTariro munyika yose. Kushandiswa kwaB Obama kwemaitiro emazuva ano, pamwe nehuduku hwake nemararamiro, zvakasimudzirwa zvakakwana iye mukuru, mukuru weRepublican opponent, John McCain. The One Show, pakati pezvimwe zvikwereti zvinoratidzira, akacherechedza simba remushandirapamwe uyu sekubudirira mune zvizivo zvemazuva ano ezvematongerwo enyika. Izvo pasina mubvunzo huchagadzira ramangwana rekuparidzira kwematongerwo enyika muAmerica, uye pasi rose. Asi zvinosuruvarisa ... kwete gore ra2016 sarudzo yakatevera.
Donald Trump naHillary Clinton - Hondo yeChistoric ya2016 ya2016
Panguva iyo nyaya ino yakabudiswa, uyo anokunda mutambo wekutanga we 2016 akanga asati asarudzwa. Asi, chimwe chinhu ndechechokwadi. 2016 waiva mutambi-mutinhi, nehurukuro yaDonald Trump ichipa mushandirapamwe mamiriyoni uye mamiriyoni emadhora mumakambani akawana pasina kushandisa mari. 2016 yakaonawo zvimwe zvekuparadzanisa kwemashoko ezvematongerwo enyika ezvematongerwo enyika, uye yakagadzira mapoka evanhu vanovenga, kusavimbika, uye manzwiro evanhu vese vasingadi kusarudzo.
Ko kusarudzwa kuchaita shanduko kuchinja nekuda kwemakambani e2016? Inofanira. Asi chipi nechipi chinoitika, hondo ye2016 ichapfuura munhoroondo sehondo inoshamisa zvikuru yezera remazuva ano.