Mhando dzakasiyana dzeDhidic Advertising

Nzira Dzakakurumbira Kuparidzira Online

Makore makumi maviri apfuura, kudhindwa kwemajeri kwaingova boka remabhanhire akaiswa pachena pawebsite. Vakanga vachigumbusa, iwe wakanyora pane imwe chete pazana rimwe nerimwe, uye vakava vakaurayiwa ne "bhendi bofu." Nhasi, kushambadzira kwedhijithali kwakakura, uye marudzi akasiyana-siyana emashamba eInternet anobudiswa zvichibva kune vavanoteerera, webhutiro yehutano, uye kudanidzira kune chiito. Asi tisati tapinda mukati mezvikwereti, uye zvakasiyana-siyana, ngatitarirei tsanangudzo yekutanga yekutengesa digital (aka online advertising).

Basic Definition

Kana iwe ukaona chiziviso paIndaneti, zvino inoshandiswa sekutengeserana kwema digital. Zvechokwadi, pane zviziviso pane ino peji, uye mamwe mawebsite aunoshanyira, sezvo ariwo mukuru wevatori vemari yekambani.

Kubva pamabhaneni mapikicha (kusanganisira mabhidhiyo emabhidhiyo akawanda) kuSearch Engine Optimization (SEO), social networking, email marketing, kushandiswa kwemashambadziro muIndaneti, nzvimbo yekutora, uye kunyange SPAM, kutengeswa kwepaIndaneti ndeimwe yenzira dzinowedzera kukurumidza kusvika kune vateereri.

Nehutaneti ikozvino inowanikwa nyore nyore pafoni dzefoni, kushambadzira kwema digital kwakapararira kune mobile platform. Makambani ari kupedza mamiriyoni emadhora achiedza kuwana nzira yekuzivisa pamashamba pasina kusimbisa unhu husingafadzi kana hunovhiringidza. Kusvika ikozvino, nzira yakakurumbira yekuita izvi yakange iri kuburikidza nehuwandu hwekutengesa nzira (verenga zvakawanda pane izvozvi pano).

Mariro Dzinosangana NeDicall Advertising

Kune mazana emarudzi akasiyana-siyana ekutengeserana mumutambo, asi vazhinji vanowa pasi peimwe yezvikamu zvitatu zvinotevera.

Pasina mubvunzo, zviyeredzi zvose zvawaona paIndaneti nhasi zvakabhadharwa neimwe yenzira idzi:

• CPA (Mari Inoshandisa Pamwe Chete) - Mumuenzaniso uyu, dambudziko rose rinowira kune muparidzi wezvido. Mutengesi anongorayira muparidzi kana mumwe munhu achinyora uye achizadzisa mutengesi.
• PPC (Pay Per Click) - Chimiro chakajairika chekutengeserana kwepaIndaneti sezvo zvichiita kuti mapato maviri ave. Mutengesi anokwereta kana mumwe munhu achitsvaga pachikwata, asi haafaniri kupedzisa kutenga kuti muparidzi abhadhe. Pasi pemuenzaniso uyu, chinangwa chinyorwa chinokosha zvikuru.

• CPM (Mari Inosvika Mille) - Inowanzozivikanwa seCCT (Mari Inosvika Zviuru), mutengesi anokweretesa kutarisa kubva kune vashanyi kune webhusaiti uye maziso pane chikwata. Kana webhusaiti iine vashanisi vemamiriyoni maviri pazuva, uye chiyeuchidzo chinowanikwa pa50% yemapeji iwayo, ipapo CPM ye $ 2 ichaenzana ne $ 2000.
  

Mhando dzeDhidic Advertising

Kunyora zvose zvingatora nokusingaperi, asi apa pane dzimwe nzira dzinofanirwa nevashambadziri kune vatengi vane kutenga muIndaneti:

• Mabhengi adhanho (Izvi zvinosanganisira skyscrapers, zvizere mabhenji, zvikwata, uye mabhatani.)
• Adsense (Izvi ndizvo zvinoshandiswa nevatengi neGoogle, nekuratidza matanho anoenderana nemashoko pane peji ipi.)
• Email advertising (uye SPAM)
• Native Advertising (Izvi zvinoramba zvichikura uye zvinotungamirira nzvimbo yekutengesa nzvimbo iri paIndaneti.)
• Facebook Ads
• YouTube Ads
• Sponsored Tweets
• Website Takeovers
• Rich Media Media Ads
• Pop Up Ads (uye pop-pasi)
• Pre-video mazai
• Blogging

Mazano Okubudirira muDhidic Advertising

Digital kudhindisa haisisiri joke. Banner ads inoshandiswa kukasekwa, uye emails zvakanzi hazvina zvazvinobatsira uye zvinoshungurudza. Asi iye zvino, pamwe nemunhu wose anonyorerwa mufoni yakananga kana chipangizo chedijiti, kuparidzira kunofanira kuitwa pano. Uye izvi zvinoreva kuti inofanira kuitwa zvakanaka, nokuti yakazara.

Heano mamwe mazano ekuvimbisa kuti mushandirapamwe wako unowanikwa ROI yakanaka.

1. Itai kuti mushandirapamwe wenyu ugoverenge
   Chero chaunenge uchiita, funga pamusoro pezvaizoita kune vanhu vanozviona. Vachazvida zvakanyanya zvokuti vanozobata "share" bhatani uye vachaparadzira shoko renyu here? Vachada here shamwari neshamwari kuti vazvione? Icha "famba hutachiona here?" A good digital campaign inoda kugovana kuti ipe ROI inoshamisa. Pasina kugoverana, uri kushanda zvakaoma zvikuru kuti uwane kuiswa nekushandurwa.
2. Usafunga mukati mukati mejeri bhokisi
   Nhandare ye digital ndiyo chaiye; mushandirapamwe unogara munyika ye digital. Asi, haifaniri kuva yose digital. Iwe unogona kubudisa mavhidhiyo, kana michina yemavhidhiyo, uye woaisa paIndaneti. Iwe unogona kuva nemishandirapamwe inoshandisa kunze, guerrilla, uye foni. Chero bedzi iyo mushandirapamwe isungwa pamwe nedhijitari, inogona kugadzirwa nenzira ipi zvayo nzira.

1. Analytics is key
   Iwe unofanirwa kutarisa yako makambani ekudhijita zvakanyanya, uye gadzirira kugadzirisa pane izvozvi ruzivo uye dzidzo-yakarurama panguva yechinguva chekucherechedza. Kana zvimwe zvikamu zvezvinangwa zvako zvichiteereri zvisiri kungopindura, shandisai mari yenyu mumushandirapamwe munzvimbo dziri kuita zvakanaka. Kana iwe ukaona kusateerera kwakashata, uye kucheka kunoderera, iva nechokwadi chokuti une hurongwa hwakagadzirira kuenda.
   

Zvinetso neMweya

Iwe, pasina mubvunzo, unoziva izwi uye unonyanya kuzivikanwa neicho chaicho chigadzirwa. SPAM inobva kune imwe yekare yaMonty Python mifananidzo iyo zvinhu zvose zviri mumenyu mune kamu kaduku kwaive neSpam. Izvi bombardment neSpam zvakafanana nenzira iyo nzira dzisina kumboreswa maimeri dzinoputira mabhokisi ekuvhara mabhokisi.

Apo tsamba yekutengesa yakanga iri itsva, SPAM yakanga yakazara. Zvisinei, mitemo inorwisa-spamming yakaderedza zvakawanda zvemigwagwa iyi, nemari uye zvimwe zvirango zvinoparadzirwa kune mapoka ane mhosva. Hazvina kuchidzivisa zvachose, kunyange zvakadaro, neSpammers vachive vakanyanyisa kunyanya, uyewo kuwana nzira dzakapfuura dzinopesana ne-spam. Iyi ndiyo tsamba isina kutakura yepasi rese.

Imwe nzira ye SPAM ndeyekupisa, iyo inosanganisira yakashata 419 kukanganisa. Zvisinei, izvi zvinopfuurira mberi kwezvinhu zvekutengeserana uye mune chimwe chinhu chisingatenderwi nemutemo uye chinogona kuparadza upenyu.

Ipa Vatengesi Nzira Yakakosha Kuti Usabvumirana

Paunenge uri pane nyaya yeSSPAM, ita zvose zvaunokwanisa kuita kuti zvive nyore kune vatengi vako kuti vanyatsozvinyorera kubva pakero yako ye email. Kunyange zvazvo zvingaratidzika se-counter-intuitive, haudi kuumba chiitiko chakaipa. Kuita kuti zvive nyore kubuda kunze kuchasiya mutengi nemafungiro akanaka mauri. Vanogona kuramba vachikutenga kubva kwauri, kunyange zvazvo vasingatori maimeri enyu. Kune rumwe rutivi, kana iwe ukaisa bhodhi risina kubhadhara mumutauro we 6pt pakati peboka repamutemo, uye uite kuti vaseane nemapango kuti vasiye urongwa, iwe ucharasikirwa nomutengi wacho zvakanaka.