Chii chinonzi Graphic Design?

Graphic Designs Zvikumbiro Zvakawanda uye Vakawanda Vanonzi Vanyori

Sauro Bass Graphic Design. Getty Images

Mukati, graphic design ndeyekuti:

Unyanzvi kana unyanzvi hwokubatanidza zvinyorwa nemifananidzo muzviziviso, magazini, kana mabhuku.

Iyo inozivikanwawo sekukurukurirana kunoonekwa, kukurukurirana, uye kugadzirwa kwemabhizimisi, mazuva ano maitiro ekugadzirwa kwemazuva ano akanga akazara pakutanga kwezana remakore rechi20. The touchstone ndiyo ye1919 chiratidzo chakagadzirirwa kuLondon Underground, inofungidzirwa kuva nyanzvi yezvino. Yakashandisa typeface yakanyatsogadzirwa nokuda kweprojekti naEdward Johnston, uye ichiri kushandiswa nhasi.

ChiGermany's minimalist mid-century yezana Bauhaus chikoro chekugadzira chakaita unyanzvi kusvika kune imwe nhanho inotevera uye yakagadzika nheyo yakasimba yevashandi vemazuva ano .

Uye, zvirokwazvo, vakagadzira saPauro Rand, Sauro Bass, Adrian Frutiger, Milton Glaser, Alan Fletcher, Abhino Mifananidzo, Herb Lubalin, Neville Brody, David Carson, naPeter Saville vakashandura kuratidzira kune imwe nzvimbo itsva. Mifananidzo yekugadzira ikozvino inoshanda basa rinokosha mukutengeserana, pop tsika, uye zvakawanda zvevanhu vemazuva ano.

Applications of Graphic Design

Tarisa-tarisa iwe. Girazi rakagadzirwa kwose kwose, kubva pamapurasi pamasipi mabhii kusvika kune chikwata pane iwe waunofarira mugayi mug. Izvozvi, iwe unoona mazana emuenzaniso wekufananidzira kugadzirwa zuva roga rega, uye nguva zhinji, iwe haugoni kuzviziva.

Mifananidzo yekugadzira inogona kushanda mabasa akawanda. Kungoshandiswa kwemashoma emashandisirwo emifananidzo yakajeka kunosanganisira:

Zvigadziri zvinogona kujekesa kana kuvhiringidza

Pane zvimwe zviitiko, zvakadai sokunyora kwekugadzira, kuiswa kwemafirimu kunofanirwa kupa nzira dzakajeka uye dzakajeka dzekutaura mashoko.

Mepu yepasi peNew York City iyo ndiyo muenzaniso wakanaka weizvi. Izvo zvinogadzirisa zvinonatsa chimwe chinhu chakaoma kwazvo, zvichiita kuti zvive nyore kufamba uye kuenda kune iwe kuenda. Kana iyo yakagadzirwa yakanyanyisa kana yakashongedza, inogona kudzivisa basa repupu, ichiita kuti isakoshi.

Mune dzimwe mamiriro ezvinhu, kugadzira kunogona kuenda kune zvakasiyana. Inogona kunge iri nyaya, zvakaoma kuverenga kana kuita chirevo chinotora nguva kuti unzwisise. Izvi zvinowanzoonekwa mumifananidzo ye album inosanganisira, uyewo mapepa ekugadzira, kukwazisa makadhi, uye mamwe maitiro ekuvhiringidza.

Yakagadzirwa muDhijitori Nyika

Kuwedzerwa, mifananidzo yakajeka uye webhutiro inoenda ruoko-mu-ruoko. Magazini inofanira kunge iripo paIndaneti, uyewo mapepanhau, mabhuku ezvitoro, zvipatara, uye mamwe mabhizinesi uye masangano. Nokudaro, vashandi vanofananidzira vanofanira kusika nekuchengetedza kutarisa kwakasimba uye kunzwa kune dzimwe dzidzo. Kazhinji kacho, chirongwa che digitairi chinotungamira kuti zvakasikwa zvacho zvakasikwa uye zvinourawa.

Graphic design haisi kungofadza kana kuti yakanaka. Icho chikamu chinokosha chekutengeserana uye hupenyu.

Zvishanu Zvakakosha Graphic Graphic Designers

Hazvibviri kutarisa mifananidzo yakajeka kunze kwekutaura zvimwe zvema greats emudhizimusi. Nepo kune mazana emararamiri ane tarenda munguva, varume vanotevera vashanu vakasika basa rinotsanangura mhizha.

Sauro Bass

Kana iwe wakamboona filimu yeHitchcock, zvichida unoziva unyanzvi hwokugadzira waSauro Bass. Basa rake reNorth neNorthwest-West uye Psycho rakange rakashamisa, sezvakave rimwe basa revatungamiri, kusanganisira Billy Wilder, Stanly Kubrick, naOtto Preminger. Bass inosanganisirawo mamwe magwaro anozivikanwa zvikuru munhoroondo yezvinyorwa, kusanganisira Bell System, AT & T, Continental Airlines, uye United Airlines.

Paul Rand

Iye anozivikanwa zvikuru nebasa rake paBM logo, Paul Rand (akazvarwa naPaul Rosenbaum) akanga ari simba rekusika iro rakapa mazita akawanda mazita avo. Zvichida nhau inonyanya kuzivikanwa pamusoro peiyi inenge yakatenderera mberi naSteve Jobs, uye neNeiling company yake. Mabasa anosvika kuRand uye akakumbira chikwata, achimutarisira kuti aite nemikana yakawanda. Randi akati "Kwete, ndichagadzirisa dambudziko rako uye iwe uchandibhadhara.

Iwe haufaniri kushandisa mhinduro yacho. Kana uchida zvisarudzo, enda kutaura kune vamwe vanhu. "Mabasa haana kutaura kune vamwe vanhu uye akabhadhara R $ 100 000 pamabasa ake.

Milton Glaser

Glaser inozivikanwa neyezvifananidzo zviviri zvezvifananidzo zvekugadzira - I I ❤ NY logo, uye psychedelic Bob Dylan headshot poster, yaakaita muna 1966 yeDylan's Greatest Hits album. Muna 2009, Glaser yakapiwa National Medal of Arts naVaMutungamiri Barack Obama. Basa reGlaser rinoenderera mberi richikwanisa kugadzira varimi kusvikira nhasi.

Alan Fletcher

Somumwe wevamwe vanovambidzana navo vePentagram, Fletcher haasi kungotaridzirwa somumwe wevakagadziri vese vezera rake asi chechizvarwa chero chipi zvacho. Basa rake rinotarisana nemakumi emakore uye rinoratidzira mukunyoresa, kufunga kwakachenjera, uye kuisa pasi. Basa rake muLondon Victoria neAlbert Museum-iyo inotungamirira musimamende yepasi rose yehupirwo uye yakagadzirirwa-inoita seyakanaka nhasi sezvakaitwa muna 1989 apo iye akatanga kusika iyo.

Herb Lubalin

Kana zita racho rinzwika, unove wakashandisa shanduro yeLubalin pane imwe nguva mubasa rako. Herb Lubalin aiva muumbi wezvakanaka uye munyori wezvinyorwa akaumba mazita akawanda achiri kushandiswa zvikuru nhasi. Zvisikwa zvake zvinosanganisira ITC Avant Garde, Lubalin Graph, uye ITC Serif Gothic. Chiratidzo chake nokuda kweMamai & Child magazini chinonzi chiyeuchidzo.