Ndiyo Digital World; Ziva Kuziva Lingo.
Heino glosisi yakanaka kuti iwe utange.
Zvinyorwa
Funga nezvenzira iyi yaunofunga pamusoro pemazuva ano. Iwe unobvumirwa kuwana dhidhiyo inotamba nhamba yakatarwa yezviitiko, asi iwe hauna chivimbiso chokuti nhamba chaiyo yevanhu ichazviona, kana kuyanana. Mamiriyoni maviri anoona zvinonzwika zvikuru, kusvikira uona kuti 99 kubva muzana yeavo vasina kuonekwa.
Reach
Uku ndiko kutsunga kwakanakisisa kwehutano hwekutenga kwako digital. Kusiyana nezvakangoita, kusvika kunokuudza kuti vangani VANHU vakawanda vanoshanyira webhusaiti uye vanoona mvumo yenyu, uye vanoonawo chiyero chevanhu ava vanotarirwa nekutengeserana. Vanhu vazhinji vanotaura izvi se "vashanyi vashanyi pamwedzi." Saka maonero 50 anoonekwa nomunhu mumwechete aizowana kusvika 1 chete.
Chirevo chekufunga
Iwe unowana izvi zuva nezuva. Uchishandisa ruzivo rwevashandisi, maitiro ekufambisa, uye mabhizimusi ekutsvaga, zviziviso zvinoshandiswa kune vanhu nenzira yakananga .
Nemuenzaniso, kana iwe wakanga uchitarisa-svetuka kuti uende, unotanga kuona zviziviso zvekutakura uye zvigaro zvepamusoro pamavhiki mashomanana anotevera. Chirevo chekufungidzira ndechekufananidzira kwemazuva ano kwekutora mapepa ekutsvakurudza machete zvakananga. Izvi chete ndezvakarurama, uye pakarepo.
Native Advertising
Nzira yekutsvaga inoenderera mberi kukura mukuzivikanwa, chizvarwa chekutengeserana ichiedza kuenzanisa zvinyorwa zvesayiti iyo inoonekwa.
Ichafanirwa kuzivisa, neimwe nzira, kuti yakabhadhara kushambadzira. Asi, zviyeuchidzo izvozvo kazhinji zviduku, uye zvakavanzwa pane zvinyorwa zviduku. Semuenzaniso, iwe unogona kugadzira chiziviso chinotarisa uye chinoverenga sechinyorwa chinotaura nezvehutano hwevanhu, kubata hove, kana kutenga zvekutengesa. Zvisinei, zvinyorwa zvose zvinotungamirira kune zvawakagadzirwa kana kushanda. Iko tsika, isiri yedijitori yekutengeserana kwemazuva ano inozivikanwa seye advertorial.
Mashoko
Mashoko emashoko ndiwo chikamu chinokosha chekutengeserana kwepaIndaneti. Mashoko chaiwo kana mitsara inosarudzwa nevashambadziri, uye izvi zvinotanga kushambadzira kune mutengi kana mumwe munhu achitsvaga mazwi iwayo. Haafaniri kunge akabatana zvakananga, kana. Somuenzaniso, nepo zvingave zvakajairika kutonga kutengesa mutsara unoti "Mazuva Zuva raamai" kutengesa maruva, unogonawo kutenga mazwi nemashoko akadai sekuti "Mudzimai wangu anopenga kwandiri" kana "bhokisi rezvokukoleti."
Interstitial Ads
Aya ndiwo matanho anotarisana, munguva, uye shure kwehuwandu hwaunoda kuwana. Ivo vakava denda rekutsvaga kwedijiti, uye vanhu vachazofara vachibhadhara kubhadhara kwemwedzi wega wega YouTube Red kuti vasatarise kuonekwa kwevhidhiyo. Chaizvoizvo, iyo inofanana nedhidhiyo yakafanana nekutengeserana kwetengesheni paTV.
Zvisinei, vanoita kuti peji yacho iite zvishoma nezvishoma, inopesana nekufamba kwechimiro chemuverengi, uye vanogona kutora nguva yakareba kuti vatarise kupfuura zvayakanyatsoshandiswa nemudhi. Iva wakangwarira nekushandiswa kwako kwepakati pemapepanhau, iko kukanganisa kwechidimbu kunogona kuita mungozi yakawandisa kune marashi yako.
CPC / CPM / CPA / CPL
Iwe uchasangana nemazwi aya zuva rega rega kana uri kuita mhizha mhizha inotenga. Iyo CP imwe neimwe inomiririra "Zvinodhura Ne ..." uye ichasarudza zvauri kubhadharisa pakushandirapamwe kwemaawa uri kuda kutanga.
CPC inodhura Per Click. Izvi ndizvo zvaunenge uchibhadhara nguva dzose kana mumwe munhu achitsinhanisa pachikwata chako. CPM, kune rumwe rutivi, inodhura kushumira zviziviso, uye ndiyo mari yauchabhadhara kuitira kushandiswa kwezvuru zvishanu kune vateereri.
CPL ndiyo Mari Inotungamirira, uye ndiyo yakawanda iwe unobhadhara pane imwechete iyo inoshanduka kuva mutungamiri akakodzera.
Mari yako inodhura zvikuru iyo yose inogona kunge yakakonzerwa neCPA, kana Inotenga Kuwana Pose. Izvi zvakanyanya kufanana ne ROI yako, kana kuti Return On Investment. ICPA inotsanangurwa nekuparadzanisa nhamba yevatengi vatsva iwe unopinda mumutengo wekugadzira dhijito yako. Kana ukashandisa $ 10 000 pamadhodhi ekutenga, uye uwane vatengi vatsva 100, ipapo CPA yako iri $ 100.
Aya ndiwo mamwe emashoko anonyanya kukosha mukutengeserana kwemajeri, asi pane mazana mazhinji kuti iwe unofanirwa kuziva zvakanaka kana uri kuzobudirira munzvimbo ye digital. Ivazive, uye iwe uchapa chigadzirwa chako kana mushandirapamwe webasa zvakakosha.