The Implementation of Demographic Data
Asi hupenyu hausi nguva dzose iri nyore.
Zvakadini kana iwe une chigadzirwa kana basa iro rine chikwata chakawanda kwazvo? Mushure mezvose, munhu wose anodya zvokudya uye anonwa mvura. Zvadaro, hazvina kutemwa uye zvakaoma. Kuda kuparidzira kwevanhu vose ibasa risingabviri kunze kwekuti une bhajeti yakawanda uye vhidhiyo inotenga izvo zvingadai zvisingatomboiti chero Coca-Cola kana Nike vakamboita.
Panguva ino, mazita evanhu vanogona kuita basa guru mumushandirapamwe wako. Iwe unogona kuvashandisa kuisa pfungwa, kutarisa chimwe chikamu chevanhu; imwe iyo ichapa chikwata chako chekushandira chikwata chakanakisisa chechi buck. Asi kutanga, ngatishanyire nekukurumidza kupinda mumate uye mabheti evanhu.
Basic Definition
Mukushambadzira, kushambadzira, kutsvakurudza, mune zvematongerwe enyika, uye dzimwe nzvimbo dzakawanda dzebhizimisi, mazita evanhu vanoshandiswa kutsvaga chikamu chimwe chevanhu. Nenzira, mazita evanhu anopa ruzivo kubva pane zvinhu zvinogona kusanganisira, asi hazvirevi kune:
- Age
- Zvepabonde
- Zvekuita zvepabonde
- Inowanikwa
- Education Level
- Basa
- Nezvekuroorwa
- Muridzi weimba
- Nationality
- Pet Ownership
- Paunogara
- Zvematongerwe Enyika
- Kushamwaridzana kwechitendero
- Nhamba yevana
Nhamba yezvinhu zvinoshandiswa mukuongorora, kuongorora kwevanhu, zvinogona kusiyana zvikuru zvichienderana nerudzi rwekutsvakurudza kuri kuitwa. Nokudaro, urongwa urwu runogona kukura zvakanyanya, kunyanya kuisa pfungwa pane zvimwe zvikonzero kana kugadzirisa, kana kuti zvinogona kuwedzera zvakanyanya.
Demographics in Advertising
Pakutanga chero ipi zvayo yakashambadzirwa yekuparidzira, pane musangano wezano. Pamusangano uyu, pachava nekukurukurirana pamusoro pezvakagadzirwa kana basa riri kushandiswa, bhajeti, nguva, izwi rezwi, kutsvaga tsvakurudzo, uye zvechokwadi, chinangwa chevateereri. Apa ndiko kunowanikwa mazita evanhu.
Chinangwa chevateereri muchidimbu chekusika chakakosha pamushandirapamwe. Sangano rekugadzira sangano UNOFANIRA kuziva uyo chigadzirwa kana basa rachatengeswa. Pane kazhinji nzira nhatu idzo dzinosvika:
- Munhu Akananga Akasikwa - BEST WAY
Kushandisa data kubva kutsvakurudzo, ruzivo kubva kune vateereri, uye kuongorora kwechigadzirwa kana kushanda, chimwe chinangwa chevateereri vanhu chinogadzirwa. Semuenzaniso, kana vachitengesa imwe rudzi rwewaini, vateereri vangave vakagadzirwa vachitarisa kune murume anonzi Jack, uyo ane makore makumi matatu nemasere, ane ndebvu, anoshanda pamotokari yemotokari, ane mudzimai nevana vaviri, anotyaira ngoro, inoda zvibhakera, inoteerera mimhanzi yenyika, uye inotamba padziva munguva yake isina nguva. Uyu mumwe munhu dhipatimendi rekugadzira inogona kunyatsofananidza, uye kugadzira purogiramu yekukwirira kumunhu uyu. Tariro ndeyekuti kuburikidza nekukumbira kumurume uyu, iwe unokumbira kune imwe nzvimbo yevanhu.
- General Target Audience Information Inoshandiswa - KUBATSIRA NZIRA
Hazvina kufanana nokusika chimwe chinangwa chevateereri nokuti zvakaoma kuva nekutaurirana pamusoro pezvakagadzirwa kana kushanda nehuwandu hwevanhu. Somuenzaniso, varume vane makore 28 kusvika ku55, vane basa renguva yakazara, motokari kana motori, mune zvemitambo nemimhanzi. Inotanga kukurukura hurukuro kuenda kune vanhu vazhinji, uye sezvo zvakadaro, mushandirapamwe unogona kutambura nekuve wakanyanya. - Anenge wose wega ndiye Target - NZIRA YAKANAKA
Zvinosuruvarisa, ichi hachisi chimwe chinhu chaunoda kuona muchirongwa chekusika. Asi, izvozvo hazviregi kuti zvive pachena. Vashoma vateereri venyaya vanogona kutarisira kunyora "munhu wose" pasi pezvinangwa vateereri vatungamiri, asi vachawana nzira dzokubatanidza anenge anenge wese. Inogona kuenda seiyi:
Vatungamiri vePal Target: Varume nevakadzi vanoita zvekutengesa, pakati pemakore gumi nemasere kusvika makumi mashanu.
Secondary Target Vateereri: Munhu wese anotengesa mumasitolo ezvitoro, pakati pemakore gumi nemasere kusvika kune makumi mana.
Izvozvo zvinogona kunge zvisinganzwisisiki, asi izvo zvakasimudzwa kubva pfupi chaiyo pfupi yakanyorwa kune chinyama chinozivikanwa chando chisingaiti mu UK. Iko kunobatsira hapana-imwe. Zvakanaka, iwe unoda kukwanisa kugara uye kufunga nezveiye munhu chaiye wamunoshambadzira, kusvikira pasi paanopfeka sei, zvaanonzwa kana, uye kana vakatora shuga muhuti yavo. Generalization inobatsira hapana-imwe.
Kushandisa nhamba dzevanhu mumigwagwa miviri yapfuura kunogona kuita kuti kubudirira, kana kukundikana, kwekutsvaga kushambadzira. Kana kutsvakurudza kusina kururama, kana kufunga kwacho zvishomanana, ruzivo rwehuwandu hwevanhu hunogona kukonzera kambani yekuparara nekupisa.
Semuenzaniso, kutsvakurudza kunogona kuratidza kuti chigadzirwa chinofanira kuve chinangwa kune vakwegura vakomana vedzimba vane dzimba dzavo uye vari kufara vakaroorana. Asi, chaizvoizvo, kuongororwa kwechigadzirwa kana basa kunobereka migumisiro yakasiyana-siyana, kuratidza kuti ivo vashandisi vechigadzirwa ichi vaduku, vasina kuroorwa, uye rudzi haisi chinhu. Nokutsvaga zvisiri izvo zvevanhu, mishandirapamwe mari inogona kupedzwa nokukurumidza, uye kushambadzira kunogona kushevedza nzeve dzisina matsi.
Nokuda kwechikonzero ichi, kazhinji kuchenjera kuedza chibereko pakutanga kwevanhu vakasiyana-siyana uye kushandisa ruzivo urwu kuudza vatungamiri vevanhu kuti vashandise.
Zvisinei, zvinofanira kuonekwa kuti kunyange zvazvo mapoka ekutarisa anogona kubatsira kutarisa rudzi rwevanhu vanozoshandisa chigadzirwa, kana kuti chii chavanozoita kuti chivandudzire, mapoka anotarisa anogona kutamba nharo nehuwandu hwekutsvaga makambani ekugadzira. Kazhinji, ivo vashoma kwazvo chikamu chevanhu vakasarudzwa kuti vape mhinduro yakakwana, uye inogona kutyisidzirwa nevarombo vanotarisana neboka, kana kuti nhengo inopesana nehasha yeboka.