Chii C inomirira? Izvozvo zvaizobatanidzwa. Nhengo dzechizvarwa chino dzakabatana nevanhu uye zvinhu nenzira dzatisina kumbofungidzira kare.
Zvemagariro evanhu, zvigadzirwa zvemagetsi, uye teknolojia yeuteresi inobvumira Generation C kugovera dhidhiyo pambhururuka. Kuti uise izvi nenzira yakajeka, heino mamwe mazita pamusoro pemafambiro avo kubva kuGoogle / IPSOS / NowWhat chidzidzo uye zvimwe zviwanikwa:
90% inogadzira zvinyorwa zvayo mumambure kanomwe pamwedzi
83% vakatumira chinyorwa paIndaneti
76% vanoshanyira YouTube vhiki nevhiki
59% vanotarisa kuInternet semugove wavo mukuru wevaraidzo
56% vakazotevera pashure pekuona zvivako paYouTube
55% inosangana nevanhu zana kana kupfuura kuburikidza nehuwandu hwemagariro evanhu
Kusarudzira Chizvarwa C nekuzvarwa Gore
Vamwe vatsvakurudzi vanoda kufananidzira Chizvarwa C maererano nezvinoitwa apo nhengo dzaro dzakaberekerwa.
Somuenzaniso, CEFRIO, boka rehurumende-roga rokutumira teknolojia kuQuebec, Canada, mapeji Generation C seboka revanhu vakaberekerwa pakati pa1982 na1996.
Izvi zvingaita kuti zviise General C mukati meGeneration Y kana Millennial. Maererano nevatsvakurudzi William Strauss naNeil Howe, avo vakanyora mabhuku akawanda pamusoro pemagariro emarudzi, Millennials akaberekwa pakati pa1982 na2001.
Kutsanangura Chizvarwa C neKutarisa Kwemagetsi: Digital Natives
Vamwe vanosarudza kurondedzera Chizvarwa C se "psychographic" boka, kana kuti vanhu vanoverengeka vane mafungiro akafanana, angava humwe unhu hunhu, maitiro, mafungiro, zvido, kana mararamiro.
Mune tsanangudzo iyi, nhengo dzeChizvarwa C dzese dzine unhu hunozivikanwa wekuva "vagari vedijitori" vanoenda kuInternet nenzira yakawanda uye yakawanda kuita zvinhu zvinoverengeka, uye vane Web 2.0-savvy.
Dan Pankraz, wechidiki anoronga nyanzvi mune imwe sangano rekutengesa dhidhiyo muSydney, kuAustralia, anoti kune zvishanu zvinonyanya kukosha zveGeneration C:
- Kuda zvisikwa zvakasikwa uye 'mashing' - Vanogona kusunungura masimba avo ekusika vachishandisa zvigadzirwa zvekare uye gizmos. Makambani anoshandisa mamiriyoni emadhora ekudhinda michina inokurudzira chizvarwa chino kuratidza unyanzvi hwavo hwokusika.
- Tsika yekuumba vanhu vanoshingaira - Gen C inoda kuva yeruzhinji-inharaunda dzemunharaunda, kuti ive yakajeka. Mushure mezvose, vazhinji vavo havana kumboziva chokwadi kunze kwezera remhepo. Vanoshandisa mitambo yepaIndaneti kuti varambe vachitaurirana neshamwari, mhuri, uye bhizinesi vanobatana uye vanobatana nevanhu vane zvavanofarira
- Kufurira kunzvimbo dzezvemagariro evanhu - Pano vanogona kutora chikamu muhurukuro pamusoro pemafungiro akasiyana uye vanobatanidzwa mukukurukurirana kwetsika. Vanogara vachiziva pamusoro pezvinokonzera izvo zvinokosha kwavari uye vanotora chiito chekuvandudza mamiriro avo akavapoteredza.
- Chido chekugadzirisa - Kuwana ruzivo kunovabvumira kudzora upenyu hwavo pachavo, uye vanogutsikana nekunetseka nokuti vakanyatsokwanisa kugadzirisa nayo.
- Chido chekushanda mune mamwe mashizha ekusika - Havadi kuvharirwa nehutano hwemagariro evanhu. Iwe uchaona vashoma vavo vachishanda kumakambani Fortune 500 uye nezvimwe nekutanga .
Maererano neUk marketing marketing strategist Jake Pearce, makore hazvina basa kana achitsanangura Generation C. Unogona kuva mucheche mwana (akaberekwa pakati pa1946 na1964) uye akakodzera sechikamu cheGeneration C nokuti uri kunyanya ku Facebook kana YouTube.
Kana iwe unogona kunyatsova chikamu chechizvarwa cheMillennial uye uchigere kuva chikamu cheGeneration C kana iwe usina kukwira pane zvisikwa zvakasikwa kana zvekugarisana nevamwe. Sezvinoratidzwa nehupfumi iyi yeGoogle, "Haisi yezera remakore; iyo mafungiro uye pfungwase inotsanangurwa nehukuru hunhu. "
Nokudaro Tsanangudzo Yavo Yechizvarwa C Unobvuma Here?
Mune zvimwe zviitiko, kusiyana kweGeneration C uye Y hakungabatsiri, sezvo vazhinji veMireniyali vari chaizvo chaizvo tech-savvy uye vakave vakabhabhatidzwa muInternet kubva pamakore ekutanga. Vazhinji vavo vanobva vawirwa muG Gen C.
Kunyange zvazvo chirevo chepathygraphic cheGeneration C chingaita sechinyanyisa kune vamwe, tinoda kufungisisa seyo nzira yakasiyana zvachose yekutsanangurira boka revanhu - iro rinobuda munzvimbo kuti ribatanidze vanhu vezera rose vane digitality inofarira.
Muchiitiko ichi, zvichida tinoda zita riri nani reboka iri, sezvo shoko rokuti "chizvarwa" rinogona kukonzera kuvhiringidzika.
Ichi chinyorwa chakabva chakagadziridzwa naLaurence Bradford.