15 Essential Books pakushambadzira kuti munhu wose anofanira kuverenga
Vanhu vazhinji vakasiyana vachakupa iwe kuverenga mazita apo iwe unenge uchidzidza kushambadzira, kana kuti unyanzvi unoita basa.
Kune mazana ezviuru emabhuku pamusoro; imwe itsva inosunungurwa zuva nezuva. Asi pane zvimwe izvo zvakamira muedzo wenguva, uye zvinoramba zvichidiwa kuverenga. Kana uri mubhizimusi rekukurukurirana, ngazvive kushambadzira, kutengesa, hukama hwevanhu, hugadzirwa kana chimwe chinhu, mabhuku aya anofanira kuva nenzvimbo yekusingaperi muraibhurari yako.
Nzira Yokunyora Nayo Zvakafuridzirwa Zvinyorwa Zvinyorwa naHoward Ibach
Chimwe chezvinyorwa zvinonyanya kukosha mubumbiro rekusika ndechekusika kwenguva pfupi . Inopa dhipatimendi rekusika mirairo yayo yokufambisa, ichivaudza kuti ndotanga kukumba mazano makuru. Kuzadzwa nemuenzaniso wezvinyorwa zvine simba uye zvakanakisisa zvekusika , uye zvakanyorwa nenzira yakarasika asi inonyatsodzidzisa, izvi zvakakosha kuverenga kune umwe neumwe munyaya yekutaura.
Hey Whipple, Squeeze Izvi naRuka Sullivan
Zvishomanana mabhuku ekutsanangurira zviri nyore uye anofadza kuverenga. Yakanyorwa nemazuva ano nyanzvi yebazi rekutengeserana, ine ruzivo rwehuwandu hwevanhu vose vanofanira kuziva. Kana uchangopinda mubhizinesi, uchawana gwara-nhanho motungamiri pane zvose zvekutengeserana. Kana iwe wakanga uripo kwemakumi ezviuru, hausi kungoseka (uye kuchema) mukati mebhuku racho, asi uchiri kutora mazano uye zviyeuchidzo zvinoramba zvichikuita unyanzvi hwekusika huri nani.
Chokwadi, Nhema & Kutengeserana: Unyanzvi hweAgadziro Kurongwa naJon Steel
Kuronga kukuru kwenyaya kunogadzirisa kuti kutengesa kunobatana nevatengi. Asi iwe haufaniri kuva mugadziri wekambani yekugadzira ruzivo rwepasi rose rinobva mubhuku rino. Jay Chiat, akatanga nheyo yeChiat \ Day, anoitumidza kuti "Chishandiso chitsva-bhizimisi chakambogadzirwa." Zvisingakanganwiki, uye zvakabudirira kwazvo, mishandirapamwe se "Got Milk?" uye "Think Different" yakatanga nekugadzirisa kukwidzika kweakaunti. Bhuku rinofanira kuverengwa-inofanira kuverengerwa munhu wose muhofisi yako yekutengesa, kwete dhipatimendi rebhuku chete .
Ogilvy On Advertising naDavid Ogilvy
David Ogilvy yaiva nhepfenyuro yekuzivisa. Nhaka yake inorarama kuburikidza nematavi akawanda eOgilvy network, uye mabhuku ake. Ogilvy On Advertising inonzi ibhuku rekutsvaga, rakazadzwa neruzivo rusinganzwisisiki nemafungiro asina kufanira kubva kumunhu akambotaura kuti "haisi kugadzira kunze kwekuti inotengesa." Kunyange zvazvo makumi emakore akare ikozvino, mazano ari mukati mebhuku aya anoshanda sezvakamboita, uye iwe uri kuzviita iwe kusaruramisira kwakaipisisa kana iwe usina kuiverenga kubva pachivande kusvika pakuvhara.
Cow Purple: Shandura Bhizimisi Rako Nokuva Anoshamisa naSeeth Godin
Ko kana iwe ukaona mhou yakachena uye yakachena mushure mekunge uchingotora mhou dzemahara? Iyo inomira pachena. Asi chii chinoitika kana iwe uchiramba uchingowona mhou dzakawanda uye dzakachena? Chii chinomira ipapo? Zvinotora mhou yepepuru. Ndicho chikonzero chekutanga chebhuku raMwariin seminal pakuchinja bhizinesi rako, uye kushambadzira kwako, kuva chimwe chinhu chinoshamisa. Simira kunze, iva kushamisika, kana kuenzanisa uye enda usina kuonekwa.
Kubva Kune Avo Vanoshamisa Vanokupai Pearl Harbor naJerry Della Femina
Zvingangodaro zita rakanyanya kureba rakambonyorwa mubhuku rekuparidzira, asi hazviiti kuti ruzivo rwuve mukati mishoma pasi punchy. Nokuda kwevanhu vanodhakwa nehupenyu nebasa rinoratidzwa muna Mad Men, iyi ibhuku renyu. Izwi rakajeka uye risina-rakadziviswa mhirizhonga yeMadison Avenue mumakore ekuma 60, inonzi seboka rechitendero, asi rinofanira kuva rakarurama ipapo pavharifi yako iri pedyo nebhuku raOgilvy.
Positioning: The Battle For Your Mind by Al Ries naJack Trout
Tinoona zviuru zvemashoko ekutsvaga zuva rega rega. Tinogona kunge tichiyeuka zvishoma chete. Kuva chikamu chezvishoma izvi ndizvo zvinoreva bhuku iri. Nzira yekuisa sei chigadzirwa kana basa rako, uye saka, kuti uitengese sei, ndiyo nheyo yekubudirira kwekutengesa nekugadzira mutsva. Unova sei mutungamiri weshizha? Iwe unotora sei mukana wekukwikwidza kuderera? Iwe uchawana
Imwe nzira yekubudisa mazano aJames Webb Young
Mutsara waBill Bernbach, mumwe wevanyori vekutsvaga mukurumbira akamborarama, anofanira kunge akakwana kukuzivisa iwe kuti iyi inokosha. Uye kunyange zvazvo yakabudiswa muna 1965 (kubva pane mharidzo yekutanga yakabudiswa muna 1939) iyo mazano asina nguva isingabatsiri kubatsira vanyori, vatevedzeri vezvenyanzvi , vagadziri uye vagadziri vanotanga-kutanga majusi avo ekusika. Kana (kana kana) iwe ukarova rusvingo rwekusika, bhuku rino richakubatsira kunyora pasi.
Kufambisa Kufunga: Kusika Nhanho Nechipiri na Edward de Bono
Kugadzirwa kwebasa kunoshanda sei? Unowana sei mhinduro kubva pazviri? Iwe unofunga sei zvakasiyana, uye zvakanyatsoshanda uye zvinobudirira? Bhuku raEdad de Bono rekare rinotsanangura zvose. Munhu wose anofunga nezvehupenyu anofanira kuverenga bhuku rino, uye mamwe anoshanda nemunyori mumwe chete. Zviri nyore kutevedzera mazano makuru, asi kuti uzive kuti ungava sei, uye kuti ungazvikudziridza sei, iyo ndarama yakachena.
Caffeine yeChirangariro Chokuita naStefan Mumaw uye Wendy Lee Oldfield
Bhuku rega roga rinoshanda rekushandisa iri pamusoro pegumi, bhuku rino rine maitiro okuita mukati mawo kuitira kuti mishonga yako yepfungwa ishande zvakanyanya zuva rose. Edza ivo vose kamwe, uye edzai zvakare. Tsvaga mhinduro dzakasiyana dzematambudziko akafanana (chimwe chinhu chiziviso chinenge chiri pamusoro) kana kushandisa maitiro ekugadzirisa-up musati waita basa rakabatana nebasa. Ichowo inzira yakanakisisa yekugara yakakosha kana iwe uine nguva isingadari-nguva.
Bhuku raBill Bernbach raBob Levenson
Zvinoshamisa sei kuti murume uyo akachinja mararamiro ekudhinda kwemazuva ano uye kunyorwa kwekunyorera haana kunyora bhuku pamusoro pokuti wakazviita sei. Zvisinei, tine mukana wekuti tive nenhoroondo iyi yakanaka kwazvo nemumwe munhu mukuru wekutengesa, Mr. Bob Levenson. Chinhu chinoshamisa, chinonzwisisika, chine njere, nostalgic, uye nhoroondo yakajeka yezvinyorwa, uye unyanzvi hwekuparidzira, iyi ibhuku rinofanirwa-rinove .... kana iwe uchikwanisa kuiwana. Hazvinyorwa kudhindwa, uye kuchinja maoko kune $ 150 kopi.
Iko Art of Client Service naRobert Solomon & Ian Schafer
Zvinowanzotaurwa kuti kushambadzira kwaizova bhizinesi guru pasina vatengi. Zvakanaka, zviri pachena kuti bhizinesi rekudaidza rinodiwa nevatengi. Uye bhuku iri, ikozvino mukudhindwa kwayo kwechitatu, rinoratidza masangano ekubata nevatengi munzira inobatsira mapato maviri. Une dambudziko rokutengesa mubasa rakanaka rokusika? Kuwana kushungurudzwa kunosvika 2 am? Nguva dzose achishanda nemashandisirwo emagadziro, kana micromanaging nevose vanobva ku-executive executive kuenda kune CEO? Iri ndiro bhuku raunoda.
Kunyora Kwaungaita Zviri nani Kopi naSteve Harrison
Apo mumwe munhu akakunda mamwe Cannes Lions kupfuura chero mumwe mutungamiri wekusika munyika inoda kukupa mazano, tora. Zvakanaka, kunyanya kukopa zvakaoma kuita. Uye mazuva ano, ane vazhinji vakasiyana-siyana vari kurwisana kuti tifunge, mazwi akarurama anotsvaga mukubata mutengi. Steve Harrison munyori ane unyanzvi, achishandisa zvipo zvake kune zvose kubva kubhuku reku blog kusvika kune chiitiko chekugadzira, uye anozviita nekubata kwekubata. Pasinei nokuti iwe uri munyori wechirangaridzo kana mhizha wemhizha, muteresi kana mupiki webasa, unoda bhuku rino.
Chimwe Chete Chimwe Chekuenzana Nevatatu: Chikoro Cheku Creative Chikuru naDave Trott
Nhamba shoma dzemazuva ano dzinoshambadzira dzinotaura sezviri pachena saDave Trott. Haatori zvidhori, kupa zvokwadi izvo vanhu vakawanda vari mubazi vanofarira kuti varege kunzwa. Mune bhuku iri, anotendeukira kumabasa ekusika. Kushandisa kuseka uye nhoroondo yekupa mazano anobatsira iwe unogona kushandisa, iyi ibhuku rakanyatsogadzirira kugadzirira, uye rinogona kuchinja nenzira iyo iwe unogadzira kuparidzira mishandirapamwe. Ita iwe unofadza. Tenga kopi iwe pachako, uye kune munhu wese ari mukana yako. Ndizvo zvakanaka.
The Art of War by Sun Tzu
Hapana chiziviso chokuverenga chinyorwa chaizove chakakwana kunze kweiyi yakawanda yeChinese mabhuku. Kungoti, kutengesa uye kutengesa rudzi rwehondo, uye urongwa hunoita basa rinokosha mumushandirapamwe. Bhuku iri, rakanyorwa muna 514 BC, rinopa mazano ekuti zvose hazvina nguva uye zvinoshanda. Yakaparadzaniswa muzvitsauko 13 zvinotakura matanho makuru mukurwa hondo, imwe neimwe inogona kuwirirana zvakananga kune zvikamu zvekukurudzira. Usarega nguva yako ichikunyengera iwe; iyo nzira inotsanangurwa mumapeji aya achiri kushandiswa nhasi nema tech giants uye vatungamiriri vemabhizimusi.