A Marketing and Financial Strategy
Iyi shanduro yakanyorwa naSchick nevamwe vakwikwi mumusika wejisi.
Usapesanidza freeconomics ne Freakonomics, iyo inotorwa kubva pachidziro chebhuku uye inotsanangura kuti kutsvaga kwehupfumi kunogona kushandiswa sei kunzwisisa hutano hwakasiyana-siyana hwemagariro evanhu.
Freeconomics inobatanidza nyaya inokosha yakakosha yevatengi vemiti, vatongi , uye CFOs kumativi emakambani: kusimbisa zvivako zvekutengesa zvinoedza kuwedzera mari kuburikidza nekunyatsogadziriswa kusanganiswa kwezvisununguko (kana kutengeswa zvakatengeswa) uye zvizere zvezvinhu zvakagadzirwa. Chinokosha ndechekuti vatengi kana zvigadzirwa zvinodhura zvakadini uye zvisingaiti. Mienzaniso inosanganisira (pamusoro pe "Zvakadini Nekusununguka?" Mumwaka wegore / wechando 2009 weWharton Alumni Magazine ):
- Adobe Reader software inopiwa pachena kuvanhu vakawanda kuti vagadzire mapepa ePDP nemafambisirwo akawanda, asi makambani uye mawebsite anovaka zvinyorwa izvozvo vanofanira kutenga Acrobat software kuti vaite.
- Yahoo inotsigira fantasy football league pasina chekubhadhara mari, asi mitsara yezviverengera izvo zvinodiwa zvakakosha kune vatori vechikamu.
- Makambani akawanda ekugadzirira mitero anotengesa kune vatengi vane mahwanda ekutengeserana kwepaInternet asi asipo kune mamwe maitiro akaoma.
- Masangano emimhanzi anopa "kuripa zvaunoda" mimhanzi yakashandiswa. Bhodhi raRedhead rakashandisa izvi muna 2007 sekuparidzira, ndokupa iyo album imwechete paCD. Yakatengesa mamwe makopi kupfuura maCD avo maviri akabatanidzwa. Uyu muenzaniso wekuchinja mafungiro emari kune teknolojia itsva.
Mutero wekugadzirisa hurumende H & R Block yakatanga kupa kupa faira feraleral fomu 1040EZ pasina mu 2011. Kunyange zvazvo izvi zvisina kubatwa semupro bono initiative nekuda kwevanhu vane mari shoma, kunyange zvakadaro zvinogona kuva nechinangwa chechipiri.
Chikonzero chikuru cheH & R Block chaive chimiro chekuti vanhu vazhinji vanopindura kugoverwa zvechokwadi vanozofanira kuisa federal 1040, mutero wekubhadhara mutero, kana kuti inofanira kuisa mukati memakore maviri. Zvose izvi zvinouya nemhosva.
Freeconomics Versus Donations
Kune makambani ayo, zvichienderana nemamiriro ekuderedza mari, akashandisa pasi vashandi, kupa nguva yavo uye unyanzvi kubhadhara basa rezvipo uye masangano emunharaunda inogona kuva nzira yakachenjera. Kuita izvi kunogona kusimbisa kufarira nekuvandudza ukama hwevanhu . Nezvirongwa zvakakodzera uye pro bono makambani, izvi zvinogona kuwedzera kutengesa apo hupfumi huchiwedzera. Uyezve, mune zvese zvebhizimisi uye zvehupfumi, kupa vashandi nguva nguva yepro bono basa inzira yekuti firms dzideredze mari yemari apo ichiri kuchengetedza kuzvipira kwechipo.
Nyaya yaSeptember 1, 2009 yeThe Wall Street Journal yakatanga nyaya pamusoro penyaya iyi. Pakati pemitauriro yakataurwa yaive iyo yemagetsi ehurumende yakagadzirwa, pasina, basa guru rechechi.
Mushure mokunge basa racho rapera, mufudzi akaonga kambani iyi kubva papurupiti, iyo yakasvika pakuvimbiswa kwakakosha kare vasati vatengesa.
Pro Bono Financial Services
Muna 2008, mumiriri weNew York, Mike Bloomberg, akazivisa zviito zvakasiyana-siyana, kusanganisira mhirizhonga yeDhipatimendi reVatengi Zvinhu kuti vadzidzise vagari vomuguta nezvekutora mari yavo, kutanga nemabatiro ekutora chikwereti. Zvikoro zvepachena uye zvisingabatsiri zvekudzidzira zvemari, kupa mazano uye mazano aive chikamu cherongwa. Kuratidza pamusoro pemuenzaniso uyu, zvikwereti zvemari zvemabhizimisi zvinokwanisa kutarisa zvimwe zvekupa kwavanoita zvechipo panzvimbo pekupa humwe hutano hwavo kune vanhu vane mari shoma pane pro bono basis.
Zvishongedze Kuti Ubudirire
Sangano rinonzi Dress for Success rinowana zvipfeko zvevakadzi zvebhizimisi kubva kune vatungamiri nevagadziri, izvo vanopa ipapo kune vasina basa vasina vakadzi vane mari shoma vasingakwanisi kugadzira mabiro ekugadzirira mabvunzurudzo .
Free Employee Benefits
Chimwe chekushandiswa kweiyo freeconomics muenzaniso mukupa michina yekambani yako kana mazhe sevashandi vasina kubhadhara . Pakati pezvimwe zviitiko zvakanaka, izvi zvinogona kuwedzera kuvimbika kwevashandi kumatare uye kusimbisa vashandi kupa mazwi akanaka emuromo, kukunda shamwari neshamwari sevatengi vatsva.