Idzo 10 Zvikuru Zvokudhinda Mhemberero Dzinokosha

The Advertising and Design Awards Worth Winning

Kutsvaga mubayiro kune bhizinesi rinobhadhara, ndicho chikonzero kune vazhinji vavo. Mari yekupinda inowanzotanga mumazana emadhora, uye kana uri kupinda mumakambani akawanda, iwe unogona kunge uri muhomwe nemazana mashoma madhora. Dzimwe nguva, inowedzera zvakawanda.

Saka, nevashambadzi vemasangano vane mari shoma yekushandisa, asi mibairo ichiri imwe yenzira shomanana dzokuratidza kutendeseka kukuru, izvo zvikwereti iwe unofanira kuedza nekukunda?

Pano, tinorondedzera rakanakisisa remuenzaniso rinoratidza; iyo iyo inonyanya kukosha. Izvi ndezvikomborero zvine maitiro ekusika zvakakwirira, zvinowanzozivikanwa nemabhizimisi, uye zvinoreva chimwe chinhu paunozviisa pahofisi yako yekutengesa kana kuti iwe pachako unotangazve. Mushure mezvose, hapana chinangwa pakuronga mahedheni ose wamakunda kana iwe uchida kutsanangura zvavari.

1: D & AD (Gadziriro & Mazano Anyanzvi)

Mukuona kwemazita anozivikanwa zvikuru mukushambadzira, D & AD ndiyo yakakura uye yakanakisisa. Icho chimwe chezvikwereti zvishomanana zvinoramba kupa mhando kana basa racho risina kukwana. Mimwe mibairo yakawanda ichapindira mitemo yavo kuve nechokwadi kuti boka rimwe nerimwe rine mukundi, asi kwete D & AD. Vanoisa ganda rechokwadi, chaizvoizvo rakakwirira.

Yakagadzwa muna 1962 nevamwe vevakashambadziri uye varairi vepasi munyika (Alan Fletcher, David Bailey naTerence Donovan kuti vatumidze vashomanana) vanoisa zvisingaenzaniswi zvepamusoro kubva pakuenda-kuenda.

2500 kupinda, 16 vakunda. Zviyo zvekutengeserana nekugadzirisa kubva kare zvaive mutungamiriri weD & AD, kusanganisira Paul Brazier, Graham Fink, Mary Lewis, Aziz Cami, Tim Delaney naMartin Lambie-Nairn.

Nheyo dzokuti kunyange kutaridzirwa kupiwa D & AD dzakanyanya kuoma, iye zvino vane mubairo wekuwana kusarudzwa.

Kana iwe ukakunda penzura yeD & AD, iwe unoshamisa. Kana iwe ukakunda D & AD Gold, zvakanaka, iwe wachangobva kuzvikwidziridza kune unhu hwekusika. Asi kana mari yakaoma uye basa harisi chakanakidza, chengetedza mari yako. Kupinda mubasa rakanaka hazvikwani, uye iwe wakangotora mari yako yekupinda.

• Mikana yekukunda purojekiti yeD & AD - Very, very slim
• Kodzero dzekuzvikudza - Massive uye nokusingaperi
• Mhedzisiro - Purojekiti yeD & AD inyanzvi yemabasa ako
  

2: The One Show

Inonyanya kuzivikanwa seyakafanana neU.S. yeD & AD, uye kazhinji ichichida zvikuru kuU.S. kupfuura D & AD, iOne Show chimwe chikamu chemukambani wemakambani ekutengeserana. The One Club yakagadzirirwa kuva mhare uye kukurudzira kugadzira zvakanaka mukudhinda nekugadzira. Uye zvinodaro izvozvo.

Kungofanana neD & AD, mitemo yakakwirira. Zvichida kwete zvakasimba seD & AD, asi yava pedyo. Iwe unofanirwa kuva nebasa rakasimba uye chivimbo chakasimba kutofunga kunyange kupinda. Mikana ndeyokuti, haugoni kuona kukunda. Asi kune avo vashomanana vanokunda imwe peni pencil, champagne ne caviar kuti vafare.

• Mikana yekukunda One Show pencil - Very slim
• Kodzero dzekuzvikudza - Zvikuru uye zvakakura
• Migumisiro - Nekubatana kwayo kweU.S., ndeye Oscars yekutsvaga
  

3: The Cannes Shumba

Ita Cannes Ichokwadi kuti yakwegura kupfuura iyo One Show uye D & AD, yakaberekwa muna 1954.

Zvakatangwa nokuti boka revanhu vari pasi rose rekuona zvivako zvekambani (SAWA) rakanzwa sokuti kuparidzirwa kunofanirwa kutambira zvakafanana kune mafirimu ari kuCannes Film Festival.

Kubvira ipapo, Cannes Lions yakakura kuva nhamba huru yezvikamu. Vanoremekedza zvinhu zvose kubva pakushambadzira nekugadzirisa kuhutano hwekugadzira - chimwe chinhu chinowanzoregererwa mukufarira mifananidzo yakanaka uye prose.

Cannes haisi kungopa zvipo; vanopawo ruzivo. Vatauri vavo mutsvaga vanoverenga saiye ndeupi wekutengeserana nekugadzirwa kwemauto, uye iyo mazita emazita anotaura kutendeseka zvakanyanya kune zvikwereti.

Zvakare, kana basa racho risina zvachose dynamite, chengetedza mari yako. Iko mitemo yakakwirira uye makwikwi aya anotyisa.

• Mikana yekukunda Cannes Lion - Slim
• Kodzero dzekuzvikudza - Colossal

• Mugumisiro - Gondohwe reCannes rinoreva mutsara mishoma pamapuraneti ako ekusika
  

4: Kukurukurirana Nezvigadzirwa zveMagetsi

Gore roga roga, bhuku rakakosha rokudhinda Communication Arts rinobudisa mutsara wezvinyorwa zvegore negore zvinopemberera zvakanakisisa zvebasa rakanakisisa rakaitwa gore iroro. Mamwe mabhiriyoni anofukidza mamwe masimiro, kusanganisira:

1. Mufananidzo Wegore Negore
2. The Interactive Year
3. The Advertising Advertising Annual
4. The Typography Gore negore
5. The Design Annual

Paavhareji, gore roga rega rinogamuchira zvinyorwa zvinenge 5000 uye 150-200 chete vanosarudzwa nokuda kwebhuku racho. Izvozvo zvinoreva iwe une 96% - 97% mukana wokusaita kuguma kwekupedzisira. Ouch. Kana iwe uri mubhajheti, mukana we3% -4% wokukunda hausi wekutamba gamble. Asi izvo zvinoita kuti zvive zvinotapira kana basa rako rakasarudzwa nepaneji yakakurumbira yejurors.

• Mikana yekuonekwa muC CA Annual - Inotadza
• Kodzero dzekuzvikudza - Mammoth
• Migumisiro - Vagoridhe vanogara pamashalofu kwemakore - basa rokukunda rinorumbidzwa kwenguva refu.
  

5: ADDY

IAmerican Advertising Federation (AAF) inopemberera pfungwa yokuti pfungwa huru dzinogona kubva chero kupi zvako. Zvitsauko zvomunharaunda zveAAF zvinopa zvikwereti zvinoratidzira, uye basa rakanakisisa kubva kune iyo zviratidzo rinopfuurira mberi kune ADDY yenyika. Inogamuchirawo zvinopfuura 40 000 zvakanyorerwa gore roga rega, zvichiita kuti rive rikurusa mukukwikwidza kudengenyeka kwenyika. Uyezve, inofarira mari shomanana yekupinda kupfuura dzimwe mimwe mibairo.

Vatongi nokuda kweAADD ndevamwe vakanakisisa, vakakura uye vakanyanyisa mumhizha. Semuenzaniso, jeri rekutonga ra2011 rinosanganisira Aaron Allen, mutungamiri wekusika weWeiden & Kennedy, Steve Babcock, mutungamiri wekusika weCrispin, Porter na Bogusky, naTom Coates, mutungamiri wekuumba weButler Shine. Ava ndivo vatsoropodzi vane maitiro avo vane masangano avo vane nhoroondo yekusika zvimwe zvekutengesa kwakanakisisa munyika.

Kutonga mapurisa, pamwe nekutonga kukuru kwekukunda, kunoita kuti ADDY ive oasis kune masangano uye kugadzira kutarisa kuwedzera mamwe masimbi kune uta hwavo. Zvechokwadi, kunyange zvazvo iri kupararira, kukunda mubairo wenyika kwakaoma. Zvitsauko zvemukati zviri nyore kukunda, asi hazvisi keke-kufamba kana.

• Mikana yekukunda National ADDY - Kukundikana
• Kodzero dzekuzvikudza - Titanic
• Migumisiro - Vatongi vane masimba makuru. Kana vakakuda, iwe uri wendarama.

6: The CLIO Awards

Yakagadzwa muna 1959 naWallace A. Ross, zita reCIOI rinobva muzvinyorwa zvechiGiriki, kuva nhoroondo yezvakaitika uye munyori wezvakaitwa. Nhasi, iCIOIO Awards inokurudzira yakanakisisa Interactive, Direct Mail, Content & Contact, Film, Print, Out of Home, Innovative Media, Integrated Campaign, Radi, Design uye Public Relations. Basa revadzidzi rinowanikwawo muInteractive, Film, Print, Out of Home, Innovative Media, Integrated Campaign uye Design.

Nzira yekutonga yemagetsi eCIO inowanikwawo zvakaoma. Zvishomanana ne10% zvekutumirwa zvinopona murwendo rwekutanga, kubva majurirwo anoongororazve basa kuzogadzirisa vashandi veGoridhe, Sirivha uye Bronze. Zviduku zvinodarika 3% zvezvinyorwa zvose zvinogamuchira mufananidzo, uye pasi pe1% inogamuchira Gold CLIO inoshuva. Izvo zvinetso zvakaoma zvekuti mamwe masangano uye vanhu pachavo havadi kutyisa. Asi, apo iwe unokunda, inoita kuti uve kunyanya kukoshesa kukundwa.

• Mikana yekukunda ICIO - Minuscule
• Kodzero dzekuzvikudza - Monumental
• Mugumisiro - Kuponesa nzira yakasimba yokutonga kunobata iwe kukudzwa kukuru.

7: Mipiro MASHOKO
Imwe yevana vatsva vari pachivako, nekuda kwezvikonzero zvakajeka, Shorty Awards (aka Shortys) yakatanga muna 2008 naGreg Galant uye Lee Semel weSawhorse Media. Chikonzero chekusika kwavo chakanga chiri kutarisana nekuwedzera kwehuwandu hwemagariro evanhu, uye huwandu hwakawanda hwekutengeserana nekugadzirisa zvakapinda mukusika kwezvakagadzirwa pachikuva. Iye zvino, zvakakura. Kubva pa Facebook, Twitter, Instagram uye YouTube, kune SnapChat, Periscope, Twitch uye IweNow, nhepfenyuro yevhidhiyo inotyaira hurukuro yezvikwata zvose zvikuru uye zviduku. Uye nefoni dzefoni dzakakurumbira, kuparadzanisa munzvimbo ino inokosha. Vakakurumbira vakakurumbira vakakundawo Shortys nokuda kwezvipo zvavo kune iyi platform.

• Mikana yekukunda SHORTY - Slim
• Kodzero dzekuzvikudza - Makuru
• Mhedziso - Shorty inhau huru. Tora imwe, uye iwe waita zvakanaka.
  

8: The PromaxBDA Awards

Inotarisa pane kuparadzirwa kwekugadzirwa uye kushambadzira, mubairo uyu unoremekedzwa zvikuru unosanganisira zvikamu zvehuterevhizheni yeTV, zviteshi zveTV, makambani emakambani uye maitiro, redhiyo, uye mhizha dzekubatana. PromaxBDA inosanganisira 10 000 nhengo munyika dzinopfuura makumi manomwe pasi pose, uye vakakunda vemajaya aya vanosanganisira HBO, FX Networks, Showtime, A + E Networks, Red Bee Media, nezvimwe zvizhinji. Mutemo wacho wakakwirira, uye jeri rekutonga riri kutarisa hutano hwehutano, hunhu hwekugadzira, uye hwakakosha, hunoguma mukuzadzisa zvinangwa zvekutengesa.

• Mikana yekukunda PromaxBDA - Small
• Kodzero dzekuzvikudza - Makuru
• Migumisiro - Zvikwereti zvePaaxBDA zvinozivikanwa, uye zvakatsvakwa.
  

9: Mipiro yeOIE

Kwete kuti urege kuvhiringidzwa nemitambo ye-Off-Broadway, uyewo unoziva seBOBI, zviziviso zveBIIE Awards zvinopemberera zvakanakisisa mukushambadzira, nechinangwa che OOH (kunze kwekumba). Nyaya yakareba kwenguva refu, kana iwe waita bhodhi bheri kana kushanda kwekunze, mikana ndeyokuti, iwe uchatora pfupa pane OBIE. Uyu mubairo wakatsauka wemakore makumi manomwe nemashanu paMay 16, 2017, uye ndeimwe yemitambo yakare mumudhizimusi wekutengesa. Zvose izvo zvidhori zveD 3D, kana kuti zvinongoratidzira zvinoratidzika iwe unoona, ndivo ndivo vanobata mavara pazvenyaya dzakaratidza. Basa racho rinobata maziso, rinogoverana, uye rinotora zvakanyanya kuedza nekugadzira.

• Mikana yekukunda a PromaxBDA - Slim
• Kodzero dzekuzvikudza - Huge
• Migumisiro - Kana iwe unogona kusungirirwa neAIDS, unenge uchida
  

10: MUMWE MUMWE MIBVIRO

Zvisikwa pasi rose hazvisati zvidada seKUSHA sezvavanofanira, uye izvi zvinonyadzisa. Kunze kwezvikwereti zvose zvakarongwa papeji ino, iyi ndiyo inotarisa kubudirira kwekutsvaga kana kuparidzira mutsva; uye pakuguma kwezuva, handizvo izvo zvinonyanya kukosha here? Kubvira muna 1968, Effies akapemberera iyo kutengesa uye kushambadzira mishandirapamwe iyo isingarati yakanaka, asi yakaita zvakanaka. Iyi ndiyo mishandirapamwe yakaita kuti kutengesa kushandiswa, uye yakaita mari. Kana kuti, vakawana chiratidzo chaionekwa nenzira huru.

• Mikana yekukunda PromaxBDA - Small
• Kodzero dzekuzvikudza - Big
• Migumisiro - Nechirwere chiri pasi pechikwama chako, kutungamira kunokutora zvakanyanya.