Chii Chinonzi Musoro, uye chii chinoita kuti munhu ave mukuru?
Kubva pamazuva ekutanga ekuparidzira kusvika kune zvinyorwa zvemazuva ano zvemasangano, zvinyorwa zvepamusoro ndeimwe yezvinhu zvakakosha pane zvimwe zvekutsvaga kushambadzira. Chinyorwa chikuru chingaita kuti munhu anotarisira mutengi ave mutengesi-hupenyu.
Asi chii chiri musiyano pakati pemusoro wepamusoro unongowanikwa basa, uye musoro wepamusoro unowanikwa pasi peganda revatengi? Chokutanga, tarisa kuti musoro uri chii.
Chii Chinonzi Mutsetse Mukudhinda?
Musoro wepamushambadziro unobatsira kunyanya kufanana nemusoro wepepanhau.
Musoro wekutengeserana wakagadzirirwa kuva wekutanga kopi iyo inogona kuwanikwa nevatengi, uye inowanzo kunyorwa nemunyori wechirangaridzo (asi inogonawo kuve yakagadzirwa nekambani yechirungu / vhidhiyo yemakambani, kana ani zvake mubazi rekusika ). Bold text, size font size, uye mavara akasiyana-siyana ndeimwe nzira dzinoshandiswa kuita kuti musoro wepamusoro uone kubva pane kopi. Musoro unofanirwa kunyorwa zvakanaka kuitira kuti ugone kubudirira uye kukorera muverengi mune chirevo.
Mhando dzeMusoro
Iko kune kazhinji marudzi maviri emusoro.
Rudzi rwekutanga runobata ruoko-mu-ruoko nemufananidzo. Kana chirevo ichi chaitwa zvakanaka, zvose zviri zviviri zvinoshanda pamwe chete kuti zvigadzire chiziviso chinopfuura chiyero chezvikamu zvayo. Muenzaniso wekare weiyi yevhisi yeVolkswagon ine makanisi akarara pasi pemubhedha wepfungwa dzepfungwa, nehurukuro huru "tiri kutyaira magetsi edu zvakanyanya here?" Musoro wega wega hausi mukuru. Mufananidzo wacho ndoga unopokana. Asi pamwe chete, vanoita pithy, chiyeuchidzo chechiyeuchidzo.
Imwe mhando yemusoro ndeyoyo isingadi mufananidzo-kana ine mufananidzo usingatauri chinhu kune musoro. Imwe chete inofanira kutarisa kuGG ad ad, "tinounza zvinhu zvakanaka muupenyu."
Mutsika, iyo yekupedzisira ndiyo iyo mabhizimisi akasikwa, akadhindwa, uye akabudiswa kwemakumi emakore. Mumwe munyori aizoshanda musoro wepamusoro uye mumuviri kopi kune chikwata.
Chirongwa ichocho chaizozoenda kumatare emhizha, apo mutungamiri wemhizha uye / kana muumbi wegadziri aizogadzira mifananidzo iyo yakatanga kubva pamusoro wepamusoro mune imwe nzira kana kuikurudzira neimwe nzira. Iyi yaiva nzira yekare yekuita zviziviso asi yakanga iri dombo rekona yezvimwe zvivako zvakasikwa makumi makumi mashanu, makumi mashanu, uye kutanga kwema makumi matanhatu. Zvadaro, Bill Bernbach akauya.
Akashandura shanduko iyi nekuisa unyanzvi vatungamiri uye vanyori pamwe chete semapoka. Panzvimbo yekukopa kuuya pakutanga, uye mufananidzo wakagadzirwa kuti uende nawo, mushandirapamwe wose wakagadzirwa neboka. Zvichida mufananidzo wakauya pakutanga. Zvichida pfungwa yacho yakagadzirwa, uye musoro uye mufananidzo wakauya shure kwazvo. Iyi shanduro ndiyo nheyo apo kushambadzira kwemazuva ano kwakagadzirwa.
Nzira Yokunyora Musoro Musoro
Musoro mukuru unotanga nekukuruka kwenguva pfupi. Ini handizvo, vazhinji vatungamiri vekusika vanotenda kuti iyo yakasiyana-siyana yokutengesa (USP) muchidimbu ndiyo musoro wekutanga wakanyorwa kunyora. Ndiyo basa rekugadzira dhipatimendi kunyora zvinyorwa zviri nani kupfuura izvozvo. Muenzaniso unobva kunaJohn Hiney, mukuru wekinyorwa paAbbey Life anorondedzera inshuwarisi yehutano, uyo akanyora USP, "Usarega chirwere chako chichikuvadza mhuri yako." Ndiyo musoro mukuru uye USP ine simba.
Kana uchinge wava nekugadzira kwenguva pfupi, dzidza zvose zvaunogona pamusoro pegadzirwa kana basa raunenge uchizivisa. Kana zvichibvira, ita izvi pamberi pako, pane dawati rako. Kana iri motokari, itaira. Kana iri murapa wekusimbisa, tora massage. Iwe unofanirwa kuzvichenesa mumugadzirwa.
Zvadaro, tarisa paunenge uchida kuenda. Ndiri kuenda kune bhiribhodhi muWatch Square? Ichaenda mumagazini here? Kana zvakadaro, ndeupi? Dzorera kunzvimbo iri mumagazini. Peji yakadzoka, nzvimbo yakapararira, yakatarisana nejiji chiri mukati?
Pakupedzisira, tanga kunyora. Usanetseka pamusoro pokuva wakachenjera kana kugadzira zvinoshamisa zvinyorwa kubva pakuenda-kuenda. Ingotanga kunyora. Nyora michina inobatsira. Nyora zvakaitika. Nyora zvigadziriswe kune chigadzirwa. Nyora mazwi anokwanisa kubatanidza mutengi kune chinangwa chechigadzirwa kana basa. Iwe unoda kuzviisa pasi pepa pepa (hongu, zvakakodzera mapepa) kuitira kuti pfungwa dzigone kuumba, uye dzibatanidze pamwechete, pane peji.
Tarisa zvakare pane zvaunofunga, uye iwe uchatanga kuona kubatana. Mashoko achazununguka kunze. Mitsara ichaita pop. Nenguva isipi, pfungwa mbiri dzinoita sedzisina kuwirirana dzinobatana kuti dzive dzakanaka, dzinomanikidza musoro.
25 yekutengeserana ndeyepamusoro pamisoro
Kune zviuru zvezviuru zvemusoro zvinokodzera kuongororwa nekuda kwezvenyu. Asi kune zvimwe zvinongowedzera kumusoro, uye hazvigoneki kukanganwa. Pano pane zvinyorwa makumi maviri nezvishanu zvinokodzera nzvimbo yavo muzvakaitika kare.
- McEnroe anopika navo - Nike
- Usangoramba uchitarisana neJeses. Darikai - Porsche
- Hello boys - Wonderbra
- Rega kurota uye utange kurota - Ikea
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- Dzorerazve unhu hwakarasika hwokunyomba - Parker Pens
- "Vakaseka pandakagara pa piano-asi pandakatanga kutamba" - US School of Music
- "Handina kumboverenga The Economist." - Management Trainee (ane makore 42) - The Economist
- Maapulo anoita mapuroti makuru - Apple
- "Pamakiromita makumi matanhatu neawa, ruzha rukuru kwazvo muNew Rolls-Royce runobva kumagetsi" - Rolls Royce
- Apo vakadzi vaunovenga vanove vhudzi ravo raitwa - Horst Salons
- Izuro iwe wakati mangwana - Nike
- Waroora Rich. Uraya Murume. Dzokorora. - ABC Masikati
- Mune imwe nyika yeAmerica, chirango chokuzviisa pachena iwe rufu - Timberland
- Ichi ndicho chirevo chakanakisisa chakambonyorwa here? - The Ball Partnership
- Sei uchifanira kufungisisa zvakanyanya nezvekuzviuraya iwe - VaSamaria
- Usarasikirwa neZippo yako. Shamwari dzenguva dzese dzisingawanzoiti - Zippo
- Zvakafanana naamai vaigadzirisa kuita. Nguva pfupi asati asungwa - Cider Jack Hard Cider
- Kana iwe usingazvizivi, haufaniri kunge wakagadzirira - Chivas Regal
- Alarm clocks. Hammers. Alarm clocks - Target
- Kubvira pamazuva apo varume vaiva varume. Uye ndizvo zvakaita vakadzi - Timberland
- Uri kuronga zvirongwa zvekufa kwemudzimai wako here? - Abbey Life
- Ndeupi wevarume ava iwe unofunga kuti ndiyo yakanakisisa pakubatwa chibharo? - The Solicitors Regional Directory
- Brazil yakagadzirisa dambudziko rekuchengetedza vana kubva mumigwagwa. Uvauraye. - Amnesty International