Nzira Yakanyanyisa Yokukurukurirana paNhamba Yisinganzwisisiki
Funga nezvazvo sechimiro chekufungidzira, uye mharidzo iri yakavanzwa mune firimu, TV yekutengeserana, kana kunyange ikirango, asi iyo inongonyorwa kune imwe nzvimbo yakadzika mupfungwa dzako.
Inobatsira yekuita iwe unoda kuita chimwe chinhu, ngachive kutenga motokari, kunwa soda, kana kudya cheeseburger. Iwe hauzive kuti nei, asi iwe unoda zvinhu izvi ... zvakaipa.
The History of Subliminal Advertising
Vanyori vezvakaitika kare vane uchapupu hwokuti kunyengetedza kwepfungwa kunoshandiswa kare kare sezana remakore rechi5 BC, apo vaGritain vafungidzi nevanozivi vakashandisa pfungwa dzisinganzwisisiki kuti dzikurudzire vanhu vazhinji.
Zvisinei, kutengeserana kwepfungwa sezvatinoziva nhasi kwakasimudza musoro wayo muma1940. Mumwe muenzaniso wakakurumbira ndeye Daffy Duck short "The Wise Quacking Duck" iyo yakavhenekera mazwi okuti "BUY BONDS" pamufananidzo mukaroto. Yakanga isinganzwisisiki kunze kwekuti waiitsvaga.
Muma1950, ruzivo rwakanyanya rwemusika muongorori James Vicary akati kuburikidza nekutsvaga mazwi okuti "EAT POPCORN" uye "DRINK COCA-COLA" nokuda kwechipiri chepakati pamusana pefirimu, kutengesa kwezvinhu izvi zvinowedzera kuwedzera zvakanyanya. Zvakazoitika zvave zvisiri zvenhema, uye kwemakore, zvidzidzo zvakasiyana-siyana zvakaratidza kuti kuparidzirwa kwemugadziri werudzi urwu kwakashanda.
Mazuva Ano Mazuva Ano Subliminal Advertising
Kurumidza-kutumira kuma2000, uye nhasi, uye kushandiswa kwemashoko ekugadzirisa kwakachinja. Muitiro wekuisa mitsara inoshambadzira yekutengesa kune chero ipi zvayo yekutengesa kana kuparidzira hakubvumirwi nemutemo kune dzimwe nyika (Britain, Australia), uye zvinogona kukonzera ruvengo muUnited States kurasikirwa neyokutumirwa kwemasayiti kana FCC ichizivikanwa nezvezviito izvi.
Asi izvozvo hazvirevi kuti hazvisati zvashandiswa. Yakangoshanduka kuimwe chimwe chinhu. Iye zvino, uchawana mifananidzo yakaiswa mumabhaisikopo, matengesi, maTV, ma logos, uye zvakanaka, chero chinhu chipi nechipi izvo vanhu vari kutarisa kana kutaurirana navo.
Zvichida kuparidzirwa kwemashoko ekunyanya kushandiswa iko kushandiswa mazuva ano kunouya nenzira yekugadzirwa kwemiti . Muzvinyorwa zvevahedheni, izvi zvinongova michina uye marongerwo akazviisa mukati mechikamu cheterevhizheni kana mifananidzo yekufambisa. Unyanzvi hupi, uye zvishoma, izvi zvinoitwa zvinoenderana nebasa uye mafirimu.
Semuenzaniso, kana iwe ukawana uchida Chikumbi chaPeeye munguva yefirimu Little Nicky, ndechokuti yakanga iri mberi uye pakati. Anototora kuruma uye anoti "f * cking inotyisa." Izvozvo hazvigoni kuverenga se subliminal mune pfungwa yechokwadi yeshoko. Zvisinei, firimu yakafanana neTransformers haina kudana GM yemotokari, asi yakanga iri kwose kwose. Uyezve, Gomo reDew raive kuenda-kunwa mune firimu iyoyo. Tariro ndeyokuti nekuzviona kazhinji, iwe uchaenda uye utenge Mountain Dew mushure mefirimu. Kusaziva kwako kwakagadziridzwa.
Kana iwe uchida kuenda kunyange zvakadzama, uye zvakanyanyisa, kune zvakawanda zvakawanda zvemuenzaniso weizvi. Iko katsva yeWendy's, semuenzaniso, inoratidzika sechirongwa chechinyorwa chechiso chakajairika, chakanaka?
Zvakanaka, tarisa zvakare.
Iko kunofadza kwakapoteredza mutsipa waWendy kune muenzaniso pairi; imwe iyo isiri pakarepo. Kana iwe unofunga chaizvo nezvinoita sei, inotsanangura shoko rokuti MOM. Pfungwa iyi ndeyokuti uropi hwako hunoita hukama huri pakati pezvokudya zvakashanda paimba yaWendy uye mama yekubika. Rinoshanda here? Zvakaoma kutaura, asi zvirokwazvo hazvikuvadzi kutengesa.
KFC yakaita chimwe chinhu chakafanana muna 2008 apo chikamu che lettuce muKFC Snacker chaive chakanga chiri chiduku che $ 1 bill. Nechekaji yemakumi mashekeri makumi mapfumbamwe nemazana makumi matatu yakange yakakunda, uye zvinokwanisika kuti munhu asina hanya akabata mharidzo ye subliminal ye $ 1 = KFC Snacker.
Saka, Is Subliminal Advertising Isingakwanisi Here?
Mune shoko, hongu.
Kunyange zvazvo kupenya kwepakutanga kwakanyanya kwemashoko akaoma-kutengesa kunonyadziswa (kana kana zvishoma, zvakanyanyisa kufara), maramba anogona kutamba nevatengi 'pfungwa dzisinganzwisisiki vachishandisa mishonga inonyanyisa.
Kana iwe ukashamisika nezvekubudirira kwayo, funga nezve "zvishamiso" zvakaitwa naDarren Brown pane yake yakakurumbira TV TV. Akatsoropodza chikwata chekuparadzira chikwata kuti chiuye neposer, logo, uye tateti yekambani inonyengera. Akavapa maminitsi makumi matatu uye akavaudza kuti aiva nemamwe maonero ake.
Apo yakauya nguva yekuzarura basa, Darren akanga atofanotaura nezvebasa iro boka raiuya naro. Aizoita sei izvozvo? Zvakanaka, pakutanga kwezuva iroro akange atodyara mazwi emagetsi pamugwagwa iyo boka rakatora ku studio. Akanyatsosimbisa pfungwa mumusoro wavo, uye vakagamuchira shoko guru uye rakajeka.
Kana boka revatengesi vezviziviso rinogona kugadziriswa nyore nyore, ruzivo rwenharaunda rwevanhu rinomirirei?