Mafambiro akaita sei nekunzwisisa kwako
Iwe ungangodaro wakanzwa izwi rokuti "chigadzirwa chemiti" inoshandiswa mumamiriro ezvinhu emafirimu uye terevhizheni. Munharaunda iyi yemazuva ano yekutengeserana-kutamba uye kutadza kupofumadza, kugadzirwa kwechigadzirwa kunowedzera kuva nzira huru yezvigadzirwa zvekusvika kune vavanotarira vateereri mune dzimwe nzira "dzakavanzika". Asi chii chaicho chigadzirwa chigadzirwa, chinoshanda sei, uye chichava nechii mune ramangwana rekutsvaga?
Chigadzirwa Kuiswa Tsanangudzo
Muzvinyorwa zvevanhu, chigadzirwa chekugadzirwa kwekugadziriswa kwekugadzirwa kwezvinhu zvakasikwa nemabasa mukati memamiriro ekuratidzira kana mafirimu (kana kunyange mavhidhiyo evanhu) panzvimbo pekutsvaga kujekesa.
Paunoona chigadzirwa kana basa riri kuonekwa muTV, kana kuti muchitambo chinotenderera, kambani iri shure kwayo inowanzo (asi kwete nguva dzose) yakabhadhara marashi avo kuti aone pachikrini kana paredhiyo.
Iyo inozivikanwawo seyakashambadzirwa kutengesa kana kuparidzira, tsika yacho yave iripo kwemazana makumi emakore, asi vatengesi vanyanyisa zvikuru mune nzira dzavanoshandisa nayo. Pane imwe nzira yakajeka yekutsigira, chigadzirwa chemiti chinogona kuvhara pasi pe radar. Iwe unogona kunge usina kuona kuti motokari imwe neimwe inoshandiswa mufirimu kana kuratidza yakabva kune mumwe chete automaker. Kana kuti munhu wese ari muTV anoratidza kunwa sodhi imwechete ye soda.
Zvinodhura zveMitambo Kuiswa
Murume weTsimbi akanga akawirwa zvikuru, achiunza Batman Vs. Superman: Dawn of Justice, uye kudzorerazve yose Justice League franchise. Asi zvakare akaita chimwe chinhu. Zvakatora mu $ 160 mamiriyoni akawanda ekubhadharwa kubva pakushandiswa kwekugadzirwa kwemiti.
Mari iyi yakabva kune vanopfuura 100 vanobatana munyika yose avo vose vakabhadhara mari yakaenzana yemari kuti vane marongerwo avo anoonekwa muMuperman mega-hit.
Vaisanganisira Warby Parker, iyo yakapa magirasi akachena aClark Kent; Gillette, iyo yakagadzira vhidhiyo yakabuda pa Superman shaving; pamwe neWalmart, Hershey's Twizzler, Chrysler, Sears Roebuck & Co., Army National Guard, Kellogg Co., Nokia, Hardee's, uye Carl's Jr. Wakaona vamwe vavo mufirimu here?
Iwe unenge wangoona chiso chaSuperman pose pose apo bhidhiyo yakabudiswa. Pamwe chete Nyeredzi Wars: The Force Awakens yakanga ine mari yakawanda yekudhinda.
Pamberi mbiri iyo mafirimu, Ford inobhadhara madhora 14 mamiriyoni kuitira kuti James Bond adzinge Ford Fordo muCasino Royale. Yakanga iri pahwindo kuitira zvishoma maminitsi matatu, iyo inofananidzwa kusvika kudarika $ 78,000 pamusi wechipiri! Izvo zvinopfuura mavhareji emhuri yeUnited States inoita mugore rimwechete. Ford uye akagoverawo motokari dzechiitiko chacho.
Pasinei nhamba idzi dzose, hapana humwe mari inoshandiswa nehuwandu hwekugadziriswa; izvi kazhinji chimwe chinhu chinonzwisisana pakati pekuratidzira uye marashi, uye iri kuwedzera kudhura gore negore.
Mutengo Wakaiswa muImafirimu
Mamwe emhando dzakawanda dzekugadzirisa maitiro ekuisa mafirimu anosanganisira:
Zvimwe zveReese mu ET The Terrestrial Extra (1982)
Iwe unoziva, musoro wacho unofanirwa kunge uri "M & Ms ku ET The Terrestrial Extra," nokuti ndizvo zvakaitwa naSteven Spielberg. Zvechokwadi, kana Mr. Spielberg akakumbira kambani ipi neipi yezvigadzirwa zvavo kuti ave mune imwe yemafirimu ake mazuva ano, ivo vaizora ruoko rwake. Asi kumashure muna 1982, kugadzirwa kwechigadzirwa kwakanga kusiri iyo guru iyo nhasi. Hershey, muridzi weM & Ms, akakumbira pa studio, kusanganisira kuona script yekupedzisira vasati vamboita mafirimu kunyange zvakatanga.
Iyi studio yakati kwete, uye Zvikwata zveReese zvakapiwa chibvumirano pane ... panzvimbo yeZero madhora. Vakapedza mari inosvika $ 1 mamiriyoni kuti vatsigire bhafirimu kunyange, iyo inenge iri madhora 2,5 mamiriyoni nhasi. Vachifunga kuti vakaona kuwedzera kwe 65% mukutengesa, iyo ndiyo yakakosha.
BMW Mini Cooper muItaly Job (2003)
Imwe nzira yepamusoro yefirimu yekare ya1919 inosanganisira Michael Caine, Noël Coward, naBenny Hill (hongu ... iyo Benny Hill), remake 2003 yakaramba iine zvakawanda zvayo. Yepakutanga yakashandiswa neBritish yakaitwa BMC Mini Coopers, asi muna 2003, BMW yaiva nekambani yacho. Iwe haugone kuita Itaiti Job nemamwe mhando yemotokari, kunyange zvakadaro, uye BMW yakaswededzwa nevarimi nemvumo. Havana kungozviwana chete, asi vakapiwa magasi anodarika makumi matatu ekushandisa mufirimu. Ne BMW Mini Cooper inoshandisa madhora madhora 20,000, iyo inopfuura madhora $ 1 mamiriyoni kune zvimwe zviitiko zvinoshamisa.
Uye BMW kutenga yakasimudza. Smart kufamba kune yavo.
Convers Shoes in I, Robot (2004)
Nyaya inonakidza yeAI inomhanya amuck, Ini, Robot yaiva imwe yemafuta makuru mairi akabudiswa gore iroro, rakapfuura madhora 342 mamiriyoni muUnited States chete. Iyo nyeredzi bhokisi rehofisi yehofisi Will Smith, uye chidimbu chakajeka cheConverse All-Star sneakers. Kubva pamusana webhokisi kusvika kuswedera kwezvitsotsi patsoka dzake, uye kunyange munhu achiti "shangu dzakanaka," izvi zvichida zvakajeka zvokuti zvinotora muoni kunze kwechiitiko chemufirimu. Zvisinei, chivako chaWill Smith chimiro chekunyengedza kwechinhu chipi zvacho chitsva ndicho chinyorwa uye chinoita kuti chishande. Ingave yakange iri yeke yekare yainzi Nike kana Adidas shoe, asi Converse yakabata mukana.
Kuiswa kweMikirwo kwaivawo neparodheed "zvikuru kwazvo" muWayne's World. Kubva pizza uye sneakers kusvika kumapiritsi mapwepa uye soda, yakanga iri nyanzvi yepamusoro yakakwanisa kuseka nezvekugadziriswa kwemiti uye yekubhadharwa nayo panguva imwecheteyo. Uye kune vateveri vemavhidhiyo emafirimu, Kudzoka kweMuurayi Tomato vakaita basa rakanaka rekufananidza chigadzirwa chemiti. Ndiyo George Young, uyo akanyanya chaizvo, achiita.
Muna 2011, Morgan Spurlock akagadzira firimu rose raibhadharwa nechose kunze kwekugadzirwa kwemari. Anonzi Movie Yakanakisisa Isati Yatengeswa, Spurlock akaita izvo vanhu vakamuudza zvaive zvisingabviri: Akaita iyo movie yose pamari yakagamuchirwa PAI chete nokuda kwekugadzirwa kwezita uye zita-brand mufirimu. Yakanga iri nzira yakanakisisa yekubhadhara chikwangwani, uye kusimbisa nzira iyo kugadzirwa kwechigadzirwa kunoshanda, mune imwe yakawa swoop.
Mutengo Wakaiswa muTerevhizheni
Pakave pane zvimwe zvakashata zvinogadzirwa mumasikati mashevhizheni, nemutambo unoratidzika seThe Price ndeyechokwadi kutenderera pane zvakanyanya kugadzirwa kwemiti. (Zvinoshamisa kuti, UK version yeThe Price yakarurama haina mazita marongerwo awanikwa.Thishamba yemitemo yakanyanya kuoma ipapo, uye kugadzirwa kwezvigadzirwa zvakadai ndizvo chaizvo. yewaini yakashambadza "kana kuti" katekoni yemvura yemarangi. ")
Soap operas vari kuisa michina mumiganhu yezvikwata zvakare, uye haisi mashoma. Uyezve pane pane-yakarongedzwa inoratidza saMad Men vachiita zvakafanana asi nenzira yakanakisisa. Uye zvino, mitambo yemavhidhiyo iri kupindira pane chiito.
Mutengo Wakaiswa muMasikirwo Emasidhari
Sezvo nzvimbo yekutsvaga yakashandura nenzira inoshamisa kumagariro evanhu seYouTube, Facebook, Twitter, uye Instagram, mabhii ari kushandisa nzira idzi dzemikana yekugadzira michina. Somuenzaniso, iweTubers ane mamiriyoni evateveri achafara kupfeka zvipfeko zvechirongwa, kana kushandisa zvinhu zvakasikwa, kuparadzira shoko pamusoro pechigadzirwa ichocho kune fanbase yavo. Zvirongwa zveTV uye mafirimu zvichabatawo "vanhu vanoita zvemagariro evanhu" kuti vabate vateereri vatsva ichi kuburikidza nehurukuro yakasiyana yakasiyana neTV uye mafirimu.
Kakawanda, chigadziro chichiiswa pano kuti chigare. Kana zvakaitwa zvakanaka, inowedzera kuitika kwekuratidzwa kana kuti mafirimu, nokuti tose tinoshandisa zvinhu izvi muupenyu hwedu hwezuva nezuva. Kuvhara mazita emagetsi nemateyi tape hakubatsiri. Asi pazvinenge zvakajeka, zvinokonzerawo kumira kwekusatenda nemafirimu.