AQ & A neBhuku Rokukurudzira Bhuku Sandra Beckwith
Book marketing campaign campaigns zvirokwazvo inobatsira kuburikidza nekushanda kwekushandisa kwemaInternet social network. Muchikamu chekutanga chemu Q & A nebhuku rekuparidzira uye mutengesi wekutengesa uye mubatsiri, Sandra Beckwith, anogoverana nemafungiro ake pamusoro pekuti vanyori vanogona sei kuita basa rakanakisisa rekushandura nzvimbo dzavo dzepakombiyuta dzekunamata mukusimudzira mabhuku avo.
Social Media Networks Sekuita Kuti Ive Nheyo yeBhuku Rakawanda Kuvandudza Kutengeswa Mazuva Aya. Munyori Anonyatsojekesa Sei Iye Kana Kuti Anokurudzira Pamusoro peNzwi?
Sandra Beckwith: Nhepfenyuro dzezvemagariro evanhu inonyanya chikamu chebhuku rekutengesa mabhuku uye, nokuti ivo vanogona kusvika, ndizvo izvo vanyori vakawanda vanowanzotarisa.
Asi chimwe chikwata chekusimudzira mabhuku chichakubatsira iwe kumira kunze kwenhare dzako dzose, nhepfenyuro yehupfumi uye zvimwe, ndeyekuti: Tarisa pane izvo vaverengi vachatora kubva mubhuku renyu. Ichokwadi chokuti bhuku iripo haisi nyaya yakakwana. Shamwari dzako dzingatenga zvinyorwa zvako nokuti dzinoda kutsigira kurota kwako kwese kwekunyora bhuku kana kukubatsira kuti uwedzere mberi mune chinangwa chako kuva munyori anonyatsozvitengesa weAmazon-asi shamwari dzakawanda dzaunazvo? Shamwari dzavo dzinoda kufarirwa, kana dzinofarira ruzivo rwavanogona kudzidza kubva mubhuku renyu-ndiro zvinyorwa zvichaunza vaverengi mubhuku renyu. Ndizvo zvaunoda kuita kuti uve nechokwadi chekugovana mubhuku rako rekutsvaga uye kushambadzira.
Ndiyo bhuku guru rekutengesa mabhuku reChimbwa. Pane Pane Chero Zvimwe Zvinyorwa Zvose Zvinokurudzira Mitemo Inoshanda?
SB: Mukuda kwekukwira pamusoro pemutinhiro, ndezvechokwadi kune vhidhiyo yemasikirwo ndeyechokwadi kune zvekugarisana nevanhu, zvakare: kuumba mharidzo yako haisi yekukura-imwe chete-yese mamiriro ezvinhu.
Mhando uye inzwi remashoko iwe waunogona kugovana zvingasiyana kubva kune network kusvika kune yakananga. Somuenzaniso, unoti wakanyora bhuku rezvemabhizimisi pamusoro pebhizimusi rako-ma tweets ako angave ari mashoma, pithy uye asingashamisi, apo mabhuku ako ebhuku anogona kunge ane ruzivo-ruzivo uye ruzere ruzivo runobatsira.
Unokwanisa Here Kupa Mamwe Mazano Pamusoro Pokuti Ungashandura Sei Inzvimbo dzeInternet Network dzeBhuku Rokusimudzira?
SB: Pane bhuku rose pamusoro peiyo!
Asi kutanga:
- Ita Shamwari Ne Facebook (Uri Woga)
Heino chikonzero chakanaka chekuti nei huwandu hunokosha-kuitira kuti ruzivo rwuve hutachiona, hunofanirwa kuratidzika rwunofadza kana rwunobatsira kudarika. Vangani venyu ve Facebook shamwari (uye neshamwari dzavo) vangawana chimwe chinhu chinonakidza zvakakwana pamusoro pebhuku rako kuti rigogovana naro nemitambo yavo? Tumira kwavari shoko rine chibatanidza peji rekutengwa kwebhuku pamutengi wako waunoda, uye uvakudze kuti vagoverenge pamasvingo avo. - Ita Shamwari ne Facebook (Professional)
Iwe une peji yepeji yakasiyana yebhuku rako kana imwe yevanhu vayo? Mapeji aya anokurudzira kusangana, izvo, zvakare, inotungamirira magwara. Kumbira vanhu kuti vatore chikamu, uyewo kugovana ruzivo pamusoro pebhuku pamapeji avo pachavo. - Bhuku reBhuku Rako
Iwe unowedzera kushanduka pawe blog yako saka, kana zvichikwanisika, tanga peji yebhuku rako uyegovana kuti sei bhuku rako rakakosha uye kuti richabatsira sei kudzidzisa, kufadza, kana kuzivisa vaverengi. Paunotumira zvinyorwa, unogona kubatanidza kumashure peji iroro. Bvunza vabatsiri vako vebhuku kuti vafunge kugovana ruzivo urwu nemavhuna awo nemapoka, uye, hongu, vauye kuita hurukuro kana mushumo wevashanyi ane chokuita nebhuku rako pamabloggi avo, zvakare. - Twitter Strategically
Zvechokwadi iwe uchatumira tweet pamusoro pebhuku rako kune vateveri vako-iva akachenjera nezvazvo. Usazviita nguva dzose, uye iva nechokwadi chokuti haufaniri kuita zvakaoma kutengesa nzvimbo ("Tenga mabhuku angu"), asi panzvimbo payo, igoverana tidbits dzinobatsira vanhu kunzwisisa kukosha kwebhuku rako. Aya ndiwo anonyanya kudzokororwa zvakare.
- Nhare yako yeGoogle +
Chimbo che "Circles" paGoogle + chakagadzirirwa kunyora. Ita Circle kune avo vari munhare yako yeGoogle + vangave vachifarira mubhuku rako uye igovana ruzivo rwakabatana nemabhuku.
Ndezvipi Zvimwe Mazano Ungakupa Pamusoro Pemaoko Ekutenderera KwemaInternet Book?
SB: Iva nechokwadi chekuchengetedza nzvimbo dzako dzose dzepaIndaneti dzekunamata dzinovandudzwa pamusoro pezvinyorwa zvebhuku rekushanyirwa kwemashizha, hurukuro yevhidhiyo inowanika paIndaneti, nezvimwe zvakadaro. Iwe hauzive kuti ndiani anogona kuverenga-iwe haadi kutora mukana wekuti munhu anofarira mubhuku rako acharasikirwa ruzivo runogona kumuita.
Uyezve, zvakakosha kuyeuka kuti mitambo yekunamatira yakave yakagadzirirwa kutevedza mitambo yedu chaiyo-yekushamwaridzana, kubatana, kugoverana, kudzidza-kwete kungotengesa. Iva kushingaira mumapoka ako, shandisa maforamu eIndaneti.
Ipa hurukuro dzebhuku rako, asi dzivisa chero magwaro akatengesa-kutengesa. Uye ivai nerupo uye mudzoke pamwe chete nevaya vari mumagariro enyu ezveshamwari-muvaitire sezvaunoda kuti vaite kwauri. Post, tweet uye kugovera nhau dzavo, zvakare.
Ichokwadi, kuInternet social network haisi iye chete mutsa watinayo. Shandisa yako yose 'social network' mubhuku rako rekudhinda. Verenga Chikamu chepiri che Q & A kune vamwe veSandra's "off-line" social networking tips.
Sandra Beckwith, uyo aimbova mutori wenhau, uyo zvino anodzidzisa vanyori kuti vangave sei mabhuku avo ehurumende. Kuti uwane mamwe mabhuku ekuzivisa uye kukurudzira mazano, uye kuti usayine tsamba yake yepachena, shanyira buildbookbuzz.com.