A Q & A ane mupiro wokupa mabhuku ekutengesa mabhuku Adrienne Sparks
Chokutanga, nechokunze: kuparidzira mishandisirwo yemashandisirwo epamberi yepamberi vs. backlist mabhuku : Kunyange zvazvo nguva dzinopesana kune vaparidzi vakasiyana-siyana, bhuku rinotorwa se "frontlist" kubvira apo rachangobva kusunungurwa mumusika kusvikira pazvidhinha nedhaka kana kuti mabhuku emabhuku mashefu matanhatu mwedzi kana zvakadaro.
Mutsara wechikwata chinyorwa ibhuku rave rave riri kutengeswa kwemwedzi 6 kusvika pagore.
Nzira Yokutengesa Bhuku Rakangobudiswa
Valerie: Unotengesa sei bhuku idzva? Ndeipi nzira yekutsvaga?
Adrienne: Frontlist mabhuku anofanira "kuiswa" kune vatengi, ndicho chikonzero ivo "vanotanga" kupinda mumusika . Izvi ndizvo zvinoreva kuti vaparidzi vanoda kugadzira mabhuku mabhuku vanoziva kuti bhuku idzva rinorevei-uye kuvapa zvikonzero nei vachifanira kuitenga.
Nemhaka yekuti yakawanda yakabudiswa gore roga roga, mabhuku ekutanga mabhizimisi anokwikwidzana kune rimwe bhuku rebhusi rekuchengetedza, nzvimbo yekusimudzira uye mhizha, uye mari yekudhura inoita kuti vatengese. Vane ruzivo kana zvichiuya pakutsvaga bhuku rekubudiswa kwemashoko nokuti mhizha yemasikirwo - sevhidhiyo vevhevhizheni nemagazini vakagadziri - vanoda kuwedzera chimwe chinhu chitsva uye inozivikanwa.
Kubva pane maonero ekutengeserana, vaparidzi vanoedza kujekesa mabhuku matsva uye kuunza kutengesa vachishandisa nzira dzakasiyana-siyana, dzakadai sekuvimbisa kuti mabato ezvitoro-uye-matenga mabhuku mabhuku anotaridza bhuku mumigwagwa yakakwirira-uye vatengesi vepaIndaneti vane bhuku iri e -mail promotional campaigns.
Nzira Yokutengesa Bhuku Rekudzokera Sei?
Valerie: Uye iwe unotengesa sei bhuku rekuseri? Nzira iyi yakasiyana sei?
Adrienne: Bookstore shelf space is limited, uye chete mabhuku ekudzokera shure anotengesa pamwero wakakura kana ari chikamu chekusimudzirwa kwemwaka achawana nzvimbo pane rakafuridzirwa. Asi vazhinji vaparidzi vezvetsika vanoita zvakawanda zvemari yavo kubva kune dzavo shure uye vamwe vanoshandisa vatengesi vanonyanya kuisa mukusimudzira mabhuku ekudzokera shure.
Uyezve, kuwedzera kwezvitoro zvekutsvaga kwekutsvaga, kuwedzera kwe e-mabhuku, uye kupararira kwe-on-demand inyanzvi yekunyora mabhizimisi zvakabvisa zvimwe zvekuparadzanisa pakati pekutanga uye mabhuku ekudzokera shure. Chikwangwani chemadijititi chinoisa mabhuku ose - mabhuku matsva uye mabhuku ekudzorera zvakafanana - panzvimbo imwe chete isina kukwana inowanikwa nechenda rekuverenga. Icho chikonzero chokuti mabhuku ekudzokera shure ikozvino anowanikwa perennially, pamwe nekushandurwa kwemagetsi ekutsvaga kwevashandi, vakagadzira matanho makuru mukudhinda kwenyika nekugadzira mishandirapamwe. Iyi ndiyo nhau dzakanaka dzezvingave zvigadzirwa zvekutengesa mabhuku ekudzokera shure.
Backlist Book Marketing Campaign Example
Valerie: Ndeupi muenzaniso wekambani yekutsvaga mushure?
Adrienne: Chimwe chinouya mupfungwa ndechekutsvaga kutengesa zvakanakisisa bhuku raKeith Thomson rainyanya kufadza, Pirates of Pensacola . Iro raiva bhuku rekudzokera shure, asi nekutanga kusunungurwa kwekutanga kwema digital, takabatanidza mazano ekutengeserana mabhuku ekutsvaga uye kumashure kuitira kuti vateereri vatsva vazive bhuku.
Iye zvino, kupfuura kare kose, dzakawanda zvekusika nekuvandudza nzira dzekutengeserana dzeInternet dzakashandiswa pakutsvaga kutsva kwekutanga kunogona kushandiswa nekubudirira kukuru kwemashoko anowanzo tsanangurwa semutsotsi.
Adrienne Sparks of Sparksarketing.net ndeye mutariri wezvokutengeserana uyo akasika matanho ekutengeserana kwevanyori venguva yakazara pamwe nemamwe akawanda eNew York Times vanotengesa zvakanakisisa , zvakadai semabhuku ePat Conroy naJonathan Lethem. Akagamuchira Ad Age Entertainment Marketer yemuhoro wegore nokuda kwebasa rake pamushandirapamwe weDa Vinci Code .