Kuti bhuku rinotanga sei "kutanga" mumusika
Kufanana nekutumira ngarava kubva kuNyika kukuvadza kunokonzera, kubudiswa kwebhuku kunonyatsotumira bhuku mumaoko evatengi kunoda kufungisisa kwakanyanya kwechinangwa chebhuku (avo vanogona kuverenga). Izvo zvino zvinoda huwandu hwakawanda hwezvinhu, simba, uye simba kuti uzvipe zvakasimudzirwa-zvinodiwa kuti zvive nechokwadi kuti inosvika kune iyo inofanirwa kuitika.
Publication date / launch date
Kazhinji, vaparidzi vanopa rimwe bhuku zuva rekubudiswa. Kunyangwe zvinonzwika zvakananga, iyi inowanzova zuva guru iro muparidzi anoziva kuti bhuku richave riripo zvikuru. (Zuva rePubhu harisi kuzovhiringidzika ne "yekare yekare", iyo inowanzonyatsotsanangurwa zuva iro bhuku rinobva muimba yekuchengetedza uye richiri nenzira dzekufamba isati yave iri pamasherufu ezvitoro kana zvidhina-uye-matope).
Zvakawanda zvekugadzirisa basa - kuzivisa uye kutengesa hoopla zvinoratidza kuti kusvika kwebhuku iyi nguva yekudhinda zuva kuti zvive nechokwadi chekutengesa kwekutengesa.
Kutanga mabhuku evanyori vakanyatsogadziriswa
Kune vanyori vakanyatsogadziriswa, zvakadai seNew York Times zvakatengesa zvikuru (funga John Grisham kana Doris Kearns Goodwin), kutanga bhuku razvino rareva kuti muparidzi anoda kubvumira fanbase yavo yakawanda, iripo iri kuziva kuti bhuku idzva rave rakunda mabhuku mabhetivha.
Nenzira, mutambo webhuku kubva kune munyori ane mbiri yakatengesa kutengesa maiti inosanganisira "hurukuro yevhidhiyo" kusimbisa uye imwe nhamba yezvidhinha-uye-matenga kana kuti yepaIndaneti chekuchengetedza kushambadzira kugadzira kuita kuti kuvepo kwayo kuzivikanwe kuvaverengi.
Pamusana pekutengeserana, muparidzi angatora mapeji akazara mupepanhau reNew York Times zuva rega rega kana New York Times Book Review (iyo yose inofungidzirwa kuva nzvimbo dzepamusoro kuti dziwane pamberi pevadzidzi vatsva).
Mutori wenhau webhuku achaedza kuve nechokwadi chokuti munyori akanyorwa mubhiiyo mangwanani mangwanani-terevhizheni, zvakadai seCBCS Iyi mangwanani , ABC's Good Morning America , kana kuti NBC's Today Show , uye bhuku racho ringave riri kuratidza pamberi pe-dare mu Barnes & Noble uye akakurumbira pamutambo wekutsvaga kuAmazon.com.
Kutanga mabhuku "maduku" ane maverengi asina kudzidza
Sezvo zvisati zvava nevateereri vakagadziriswa, chinyorwa chekutanga (itsva) chinyorwa kubva kumunyori mutsva kana asina kutenderwa chinoda hurongwa-hwakagadzirirwa hurongwa hwekuita kuti vaverengi vangave vanoziva kuti bhuku rinenge ripi-uye kuvapa zvikonzero nei vachifanira kuitenga.
Kuti uite zvakanyanya kubudirira kuita izvozvo, zvinokurudzirwa kuva nemafungiro akanaka uye anofanirwa kutengeserana uye kuronga zvirongwa (uye izvi zvinotora bhuku racho ratove rakatangwa ne musoro unoshanda , subtitle uye jacket book ).
Vaparidzi uye vatengesi vanopedza nguva yavo basa ravo kuti vauise muzvitoro uye kutora mhepfenyuro munhau munguva yekudhinda zuva. Hezvino izvo zvaunoda kuziva pamusoro pemabasa anoisa bhuku rako kuti riitwe zvakakodzera (uye kana iwe uri kuzvinyora, tevera nzira imwe chete yekudzidzira - kune zvakawanda zvekutengeswa uye kuparidzirwa sei-kune ruzivo rwepaiti ino kuti kukubatsira).
- Chii chinopinda mubhuku rekudhinda uye chirongwa chekuzivisa
- Chii chaunotarisira kubva kune dhipatimendi remuparidzi wako wekutengesa
- Zvaunotarisira kubva kune dhipatimendi rekuparidzira
Nemhaka yokuti mabhuku akawanda matsva anobudiswa gore rega rega, bhuku idzva rinokwikwidzana nemamwe ose ari kutangwa nokuda kwezvinhu zvinokosha kuti zviitwe pamberi pomutengi:
- Bookstore shelf space (brick-and-mortar kana virtual),
- Mikana yekusimudzira uye mhizha
- Marketing dollars - kusanganisira kubhengetesa mari yekushambadzira - iyo inoita kuti vatengese.
Chimwe chebhuku bhuku idzva ndechekuti tsika dzezvemutambo-sevatori vhevhizheni nemagazini vakagadziri-vanoda kuve chimwe chinhu chitsva uye zvinofadza. Chimwe chinhu chekufunga pamusoro pekuparidzira ndechekuti iwe kana iwe haungagoni kuvhara bhuku rako kune chimwe chiitiko chiripo, kupa vhidhiyo maonero matsva pachikamu chisingaperi.
Cherechedza kuti kunyange zvazvo vaparidzi vebhuku dzimwe nguva vanopedza hukuru hukuru pane mamwe mazita, huwandu hwemazita hunotangwa nekutengeserana kwemaitiro uye kufarirwa kwemari. Asi kana muparidzi wako (kana iwe) ane bhajeti yemari yaunoshandisa, funga nezvekubudiswa kwemashoko "zvimwe," sebhuku rebhuku kana bhuku rekushanyira , kuti uwane rocket kukurudzira mberi kwebhuku rako rachangotangwa.