Iwe Unogona Kuzviziva sePSAs, Asi Chii Chinovatsanangurira?
Kusiyana nemabhizimisi emagariro, Public Service Announcements (PSA) inonyanya kugadzirirwa kuzivisa uye kudzidzisa pane kutengesa chinhu kana basa. Vakange varipo kwemakumi ezviuru, nekutanga kutanga kuratidzwa pamberi peHondo Yenyika Yechipiri.
Munguva yehondo, vazhinji vePSAawere vakabudisa, kazhinji vanotaura nezvekudikanwa kwekuchenjerera, uye kutsigira hondo hondo munzira dzose. "Miromo yakasununguka inonyura ngarava" ndiyo mhando yemashoko ePSAs angangodaro. Mumakore ose aya, PSA dzakashandurwa kuti dzive nehuwandu hwakawanda hwezvido zvevanhu, uye dzichiripo kusvika nhasi.
Chinangwa chePSA hachisi chokutengesa kukuru, asi pane kuchinja maonero evanhu nekusimudzira kuziva kwechinetso. Nzira iri pano ndeyokudzidzisa pakutanga uye kumutsa manzwiro nekuita shure kweizvozvo. Zvisinei, dzimwe nguva mari inokumbirwa, kunyange zvazvo kazhinji isingabatsiri.
Misoro Yakabhadharwa neMasangano eDhivhisi
Chero bedzi pave pane zviziviso, pane zviziviso zvezvikonzero zvinokonzera, nyaya dzehurumende (kusanganisira hondo), zvematongerwo enyika, zvechitendero uye hutano nekuchengetedza nyaya.
Chimiro chePSA chichava chekupedzisira, ine nyaya dzinosanganisira:
- Kunwa uye Kutyaira
- Kutumira mameseji uye Kutyaira
- Zvinodhaka Zvinodhaka
- Kuwedzera muviri
- Kusvuta
- Fitness
- Dzidzo
- Kubhejera
- Kunwa doro
- Zvepabonde Zvakachengeteka
PSAs inogona kuonekwa kupi zvayo zvido zvemashoko zvinoonekwa, kusanganisira terevhizheni uye redhiyo, panze, pakombiyuta, machete yakananga uye mukudhinda. Pamusana pemhando yezvinyorwa, vazhinji vanoiswa zvinopiwa pachinotora.
Mutungamiri wekutanga wePSAs muAmerica nhasi iAd Ad Council. Pakutanga vaidana Hondo yeHurumende yeChipatimendi, iyo inofanirwa nehuwandu nehuwandu hwemashoko ayo ari mumhepo. Pane imwe nguva, zvivako zvekuparadzira zvakasungirwa kuti zvipe nzvimbo iyi yekutengeserana pasina chekuita, asi izvozvo zvakaguma apo kuregererwa kwakatangwa muma80s.
Zvisinei, zviri pachena kuti PSAs inonyanya kuzivikanwa uye yakakakavadzana yemakore gumi apfuura haana kuuya kubva kuThe Ad Council, asi kubva kuChokwadi (inozivikanwa neCC & B ). Maitiro avo emagandara-maitiro uye mhirizhonga mumugwagwa maitiro akacheka kuburikidza ne-clutter kuumba shoko rine simba pamusoro pekugadzirisa kwekusvuta. Zviziviso zvechokwadi zvinotarisirwa kuva zvinotyisa, kazhinji uchishandisa nzira "sledgehammer" kune chokwadi, asi kurova vanhu pamusoro pemusoro nemashoko asingagoni kuregererwa.
Chazhinji munguva pfupi yapfuura, kutumirana mameseji uye kutengesa zvikwata zvave zvakaoma zvikuru-kurova. Dambudziko ndechimwe chechirwere, ine 1 mumakumbo mana emotokari iye zvino anokonzerwa nekunyora mameseji uye kutyaira kuU.SA.
Iyo Yakanakisisa Pakati Pakati Pezvenhau Ruzhinji uye Mashoko Anoparadzirwa
Ipurogiramu inosvikawo pasi pekufungidzirwa kwePSA, uye kunyange zvazvo shoko iri rine nguva yakaipa kwazvo mazuva ano, yakatotanga chaizvo sekusatenderera kwemashoko.
Zvinogona kutaurirana kuti Rock The Vote purogiramu yakanga iri mafomu evhangeri, sezvo vazhinji vevanyori vaisanganisira vaiva mademocrats. Ichokwadi kuparadzira kwechokwadi, asi, mupfungwa isina kururama, hakuoneki paAmerican airwaves asi munzvimbo dzavepo, kana kuti, mutsigiri wechirikiti musimba. IPSAs yakabudiswa naHitler neGoebbels inotungamirira kune, uye kusanganisira, Hondo Yenyika yechipiri yaiva nyanzvi dzemashoko asina kunaka uye pfungwa dzekutonga. Kim Jong-il ari kuchengetedza tsika iyi iri mhenyu, ichizadza North Korean airwaves, migwagwa uye zvinyorwa zvakashandurwa nemabasa akachena ezvematongerwe enyika.
Kunyange zvazvo PSAs inowanzovhiringidzika neHurumende, kune kusiyana kwakakura pakati pezviviri. Kunyange zvazvo PR inogona kushandiswa kubatsira kuparadzira shoko pamusoro pekusina purogiramu, PR inowanzoshandiswa nemhando dzose dzekutengeserana kwekutengeserana.
Mienzaniso yeVashandi veHurumende Zviziviso
Zvichireva, zviuru zvePSA zvakagadzirwa mumakore aya, uye hazvingakwanisi kuvhara kunyange chikamu chazvo pano. Asi, dzimwe mharidzo dzakamira muedzo wenguva, kunyange kana chimiro uye zvinyorwa zviduku zvishoma. Pano pane zvishanu zvinomira:
- Ndakadzidza Kubva Pakucherechedza: Baba vanopinda muimba yekamuri yemwanakomana wavo uye vanotanga kumubvunzurudza nezvemishonga yaakawana. Pakutanga, wechidiki anenge asingadi kumutaurira kuti akawana pfungwa kubva kupi. Zvinoratidzika sokuti iye anofukidza shamwari dzake. Zvadaro, mabhomba anobuda - "Ndakadzidza izvi nekukuona iwe." Chiyeuchidzo chinotyisa kuti vanhu vakuru vanoshandisa zvinodhaka vachaita kuti vana vavo vave netsika.
- Usafa Wekusaziva : Mumwe kubva kuma1980, nguva ino yehutachiona hwakange hwabata shoko nekutya. Yakanga inonzi AIDS, uye sezvo vana nevakuru vese vakadzidziswa paTV, maPSA akawana zvinotyisa uye zvinotyisa. Zvichida chikuru pane izvi chaibva kuUnited States. Rinoti, "Usafa weKusingazivi," guru guru rinotumidzira pasi pasi pose. John Hurt akaita VO.
- Chengeta America Yakanaka : Chirongwa chakakurumbira, chakange chichiratidzwa mu smash hit film Wayne Wenyika 2. Unozviziva, kunyange dai iwe usiri iwe wakanga wakakomberedza wekutanga. Mune terevhizheni iyi uye purogiramu yekudhinda, chinotarisa chiri kuNative America murenje, uye kukanganisa kwaanoona kuri kuitwa kuzvinhu zvakasikwa kubva pakasvibiswa uye kusvibiswa. Izvo zvinoratidzika kuti "Indian Indian" yakaberekwa kubva pamushandirapamwe uyu.
- Ubongo Pamishonga Inodhaka : Hheroin haisi chinhu chokushambadza, uye izvi zvinoratidza kuti nenzira inotyisa. Evha inokonzerwa nekambani yesimbi skillet, inoteverwa nezvose zvekicheni. Musikana akabata skillet akanga ari Rachel Leigh Cook, uyo achangobva kubatsira kubatsira kumutsidzira mushandirapamwe wekuvandudzwa kwemutemo wezvino wemishonga muAmerica. Izvo zvisingakanganwiki.
- Shamwari Usabvumira Shamwari Dzaira Zvinodhaka : Nzira yakagadziriswa yekudhakwa nekutyaira, iyi sarudzo yakanga yakajeka, uye yakashanda. Vanhu vakange vachinwa havaiti zvisarudzo zvakanaka. Asi shamwari dzavo, kana dzakachena, dzinokanganisa kana dzikarega shamwari dzavo dzinodhakwa dzichienda kumashure kwegumbo. Izvi zvakadzivirira zviuru zvevanhu vakafa.