Five Tips For Advertorial Success
Kana uri rudzi rwemunyori, ivai munyori wechirangaridzo, mumwe munhu muhukama hwevanhu, kana munyori wekutengesa, iwe uchakumbirwa kunyora advertorial pane imwe nguva mubasa rako. Advertorials, iyo inozivikanwawo seye-fomu yakadhindwa zviziviso, kana kuti chivako chiziviso munyika inonzi digital, inopesana nezvinoti zvidimbu zvinowanikwa 90% maziso uye hazvina kana chero kopi zvachose. Pane kudaro, zvizivo zvakagadzirirwa kutarisa sechikamu chebhuku ravari kuonekwa, uye rakagadzirirwa kuva rinonakidzwa kuverengwa; imwe inoburitsa ruzivo rwakakura pamusoro pechigadzirwa kana basa.
Saka, nezvose zviri mupfungwa, ngatitarirei dzimwe nzira dzaungaita nayo basa rako rekuparidzira kune mutengi wako. Izvo zvose zvinotanga nemitemo imwechete - varaire ivo.
Tsvakurudzo In Context
Nyeredzi dzose dzakakurumbira nyeredzi, kubva kuOgilvy naBernbach kuenda kuMabasa naBobusky, vanoziva kukosha kwekutsvaga mhizha. Kana uri kugadzira bhadhibhodhi , unotarisa nzvimbo nenzvimbo. Dhinda zvinyorwa , iwe unoverenga magazini kubva pachivande kusvika pavhavha. Uye iyo inowanikwa kune vashanduri. Zvinyorwa zvako zvinofanira kufanirwa kuverengi yemagazini kana pepanhau.
An advertorial kuenda kuMaxim magazini ichava nezwi rakasiyana zvachose kubva kune imwe kuenda kuVogue, kunyange zvazvo chigadzirwa kana basa rinogona kunge rakafanana. Kana iwe uchiziva vaverengi zvakanaka, iwe uchava nani wakashongedzerwa kunyora musoro wepamusoro uye kukopa iyo inokwezva kutarira, uye unovachengeta ivo vanofarira.
Nhepfenyuro Do The Heavy Lifting
Chirevo chako hachisi chiratidziro chekuratidzira chechigadzirwa kana basa.
Yakagadzirirwa kutarisa sechinhu kana chimwe chinhu. Saka iyi haisi nguva yekubudisa kunze kwekunakisisa kuona puns uye mari yakadzama yemapikicha. Iyi ndiyo apo iyo kopi inodzokera zvakare yayo. Musoro wako unofanirwa kuve wakamanikidzwa, unofadza, uye unogadzirisa. Iwe unofanirwa kupa vanhu musungo muchiso uye uchida kuti vaverenge.
Imwe yezvinyorwa zvakakurumbira zvikuru kubva kune imwe yeropi yakabva kunaJohn Caples. "Vakaseka ini pandakanga ndakagara pasi piano asi ini pandakatanga kutamba!" Inoteverwa nekopi inopfuurira kurwisana - "Arthur akanga achangobva kutamba muRosary.Imba yacho yakazara nekuombera.Ndakafunga kuti iyi inguva inoshamisa nguva yokuti ini ndive kutanga."
Hakusi kuoma kwekutengesa kunyorera kunze kwegedhi. Uye kunyange apo kutengesa kunouya hakusi kusvikira hafu yekupedzisira yechirongwa uye yakaitwa neunyanzvi hutsika. Muzuva rino nemakore, zviri nyore kusava nehanya nemashambapi eko kare kubva kare. Asi ivo vaiva nounyanzvi. Uye ivo vanogona kugona kushanda mumutauro uyu.
Ita Kuti Inakidze
Zvinoratidzika semusina-brainer, asi iwe unogona kutarisa kabato regungwa regungwa nemuwandu wezvakaipa zvinoparadza-kunze kwemashoko kunze uko. Vanyori vachave vakashonga nhamba yekutengesa pfungwa, kana kuti pfungwa dzekubata, dzinofanira kureva. Vachagoverwawo tsvina yekutsvakurudza kwakaoma, uye kubva pane izvi, mvumo ichaita.
Asi kazhinji nguva, inowedzera zvakafanana nekupinda mu Wikipedia pane chimwe chinhu chinofadza uye chinonyengedza. Yeuka, iwe uchiri mubhizinesi rekunyengetedza. Iwe unotofanira kutora tarisiro inotonhora uye unovapa chikonzero chekushevedza, shanyira webhusaiti kana kuti email kune mutengi.
Chii chinoparadzanisa vanyori chaivo kubva kuHacks ndiko kukwanisa kutengesa panguva yekufambisa nekuzivisa, uye icho chinhu chinogona kutora nguva yekuziva.
Shandisa Mifananidzo nemifananidzo Zvakachenjera
Uchaona mamwe mapeji akazara nemifananidzo kana mifananidzo, ane kamuri duku rekopi. Kunyange zvazvo izvi "zviri nyore kuverenga" zvingaratidzika sechirevo chakanaka, iwe uri kutyisa mukana wawakapiwa kuti uudze mamwe nyaya pamusoro pechigadzirwa chako. Kana iwe uchizoshandisa advertorial sechitarisiko chemufananidzo, iwe unogonawo kungoita chirongwa chenguva dzose. Ino ndiyo nguva yekudzivisa pane zvinyorwa zvinoonekwa uye unoshandisa zviri zviviri zvishoma, uye zvine njere. Ko mifananidzo inobatsira kutengesa pfungwa, uye kuendesa nyaya yacho mberi? Ivo vane zvinyorwa izvo nyama inobva kunze kwechirevo chacho here? Iwe unofanirwa kutarisa pane izvi sokunge iwe ungada nyaya yepapepanhau kana magazini.
Kana pane mifananidzo yakawanda, mazwi haana simba rekuvaka nyaya nekuzadzisa kutengeswa.
Usaita kuti ive
Kana zvose zvataurwa uye zvaitwa, ichi ndicho chinonyanya kukosha mazano maunogona kuwana paunonyora advertorial. Yeuka, ichi chikamu chekutengesera iyo Trojan Horse. Iwe unogona kuva neuto rekutengesa pfungwa dzakagadzirira kukurira vateereri vako, asi havazoverenge kana vachivaona vachiuya. Hapana munhu anoda kuverenga chikwata; vanoda kuverenga chimwe chinhu chinonakidza, uye ibasa rako kuita izvozvo. Uye nekutaura, kutengesa mutauro uye kuoma-kupwanya mapango hazvifadzi. Kune vanhu vazhinji, vanogumbusa.
Saka, unozviita sei? Zvakanaka, iwe unofanirwa kugadzira advertorial iyo inofanirwa, uye inonzwisisika, kushamwaridzana nechigadzirwa chako kana basa. Kana uri kutengesa chigadzirwa chekuchenesa, imwe nyaya pamusoro pezvirwere zvisingaoneki mishonga inopinda mumba mako inoshanda zvakanaka. Kana uri kutengesa chidimbu, nyora pamusoro pemishonga gumi diki diki iyo munhu wese anogona kuita. Chero bedzi iwe unogona kunyatsogadzirisa mushandi yako chaiwo kazhinji, iwe unosunga pamwe chete uye unodyara mbeu inoshanduka kuva kutengesa. Asi chero rudzi rupi nerwo rurimi rwekutengesa ruri pachena haruzoshandura vanhu vakawanda kuva vatengi.
Uye chinyorwa chimwe chekupedzisira. Iwe unogona kugadzira zvakanakisisa zvakanaka-zvakanyorerwa advertorial zvinounza muverengi kubva pamusoro wepamusoro kusvika kusvika kumagumo ekupedzisira. Asi kana kamwe kamwe iwe unobva kubva mumutauro wemutauro wemutauro, "ikozvino utenge chigadzirwa ichi chete $ 19.99" uchaona vanhu vachiderera. Izvo zvakanyanya kunyanya kusvetuka. Chengetedza kutengesa magwaro toned