Nzira uye Nzira Yokushandisa Sei Mabhurocha Akasiyana.
Bhurocha rinongova bhurocha, chaiko?
Zvakanaka, kwete, kwete chaizvo. Sezvo kune marudzi akawanda akasiyana-siyana emadhoni eTV, mawebsite, mahofisi e-mail akajeka, uye reashambasi, kunewo akasiyana siyana emabhurocha. Kuziva zvakasiyana-siyana zvemabhurocha, uye nguva yekuzvitumira, zvinogona kuita musiyano pakati pekutengesa, kuongorora, kana kuti akarasika.
Mabhurocha anowanzotamba kuitira kuti iwe ugone kuita sarudzo yekuchenjera yekutenga.
Somumwe munhu ane bhizimisi rake rinoenderana nokutengesa chigadzirwa kana basa, kuziva ruzivo rwebhurocha raunoda kuzivisa zvigadzirwa zvako uye mazano zvinokosha. Saka, ziva zvinotevera mabhurocha mashanu emabhurocha, uye shandisa imwe neimwe maererano nekutengeserana kwako.
Siyani-Maitiro
Rudzi urwu bhurocha rinotsanangurwa; ndiyo chaiyo yaunosiya mushure mokunge uchinge unogona kushambadzira kana mutengi. Iwe unenge watova nekutaurirana (achitarisira kuti kubudirira) pamwe nemutengi, achitaura nezvebatsiro, mutengo, nekuwanikwa kwechigadzirwa chako kana basa. Iye zvino, apo iwe unopinda musuo, iwe unoda kusiya pfungwa yakanakisisa, nebhurocha rinopa ruzivo rwakawanda sezvinobvira munzira inogutsa.
Dzokorora chikwata chako chekutengesa kunyorera iyo yawakangobva kupa. Mirror zvawataura, pfupi, uye zvakajeka pamusoro pezvinhu zvakaoma zvakanyanya zvakaoma kubata nepamusoro. Apa ndipo paunogona kuita pamwe-ne-kurutivi kuenzanisa kwemaintengo emitengo, kunyanya pakati pezvakagadzirwa nemakwikwi ako.
Yakareba mushure mokunge mareva zvakanaka, zororo-rega rinofanira kuchengeta basa rawakatanga, saka ita kuti rive rakanaka.
Mhinduro kumibvunzo
Iwe wakaita kuti vatengi vafarire, zvichida kuburikidza neredhiyo kana terevhizheni, purogiramu yekunze, kana chimwe chinhu pane zvekugarisana nevamwe. Danho rokutanga, rakaoma, rakaitwa.
Iwe unova nehanya navo, uye ivo vanoda chaizvo kuziva zvakawanda. Iye zvino ndiyo nguva yekuvhundutsa. Bhurocha iri isanganiswa yePoint-Of-Sale neAka-Behind, uye inoenda kune vanhu vanozivikanwa se "vanogona kutenga."
Sei tichifanira? Zvakanaka, iyo tariro inofadza, kunze kwechando. Vakaratidza kufarira iwe, kunze kweumwe waunofanira kutaurirana naye. Sezvo vachiziva zvakajeka nezvako, nyora bhurocha iri kutora tarisiro yako kune danho rinotevera: kutenga. Hammer kumba zvose zvekutengesa kwako uye utore bhurocha rako nehumwe chokwadi kuti uvabatsire kuti havagoni kurarama pasina chigadzirwa chako.
Zvinyorwa
Dzimwe nguva, haungakwanisi kuwana nzvimbo yepanyama, semuenzaniso wekuratidzira kana wekambani. Asi, iwewo hauzove nehanya nevatengi vemashoko ekutaurirana, saka kana zvakadaro, haugoni kuvanyorera ma PDF, kuvanyorera bhurocha, kana kuvasiya bhurocha mushure memusangano. Paunouya pakurwisa dambudziko iri, iwe uchada kugadzirisa bhurocha rekubatsira rinogona kuita zvakawanda zvekusimudza zvinorema. Rudzi rwebhurocha harusi nyore. Inofanira kukwezva vanhu kuti vatarise mukati, saka inoda zvakawanda zvayo. Iwe unogona kunge uchitora mari pane zvakanaka pepa pepaji, maitiro ekudhinda anokosha, uye nepamusoro-mucheki muumbi.
Zvisinei, kuwana mutorwa akakwana kwete kungotora bhurocha rako, asi kuzarura, kuiverenga, uye kubata pairi, inonetsa. Ndiko apo mukopi ane unyanzvi anokosha. Iwe unofanirwa kuchengetedza tarisiro yechirangaridzo, kubva pachivharo chekutanga kusvika pakupedzisira "taurirana nesu" peji. Iva nechokwadi chokuti bhurocha rinotaurira nyaya pfupi, uye izere nemifananidzo yakasimba uye kusimbisa chokwadi uye nhamba. Uyewo, nzvimbo isina chinhu ndeye shamwari yako. Mapeji akabatwa nekopi achaita kuti tariro yako ichinzwe sekuti ine gomo kuti rikwire.
Zvingaita iwe unogona kuyananidza zvinhu kubva kune mamwe mabhurocha pane peji ino kuti ugadzire iyi manyore. Bhurocha rePfungwa-yekutengesa, rinosanganiswa nebhasi shure, richava shanduro inoshanda kana yakaitwa zvakanaka. Uye zvechokwadi, kana iwe ukawana mukana, shandisa vanhu vane unyanzvi hwokutengesa kuti vanyatsotarisa bhurocha uye vagoita tariro muhurukuro.
Point-of-Sale
Uyewo uzive se "nheyo-ye-kutenga," bhurocha iri ndiyo mutsa waunosangana nawo paunopinda muchivako, mafirimu, kana hovha. Inoiswa panzvimbo yakanakisisa, yakakosha-meso, uye yakagadzirirwa kukukwezva iwe uye kukuita iwe uchida kuziva zvakawanda. Bhurocha iri haisi kureva-nyaya yose. Zvakanyanya kufanana netrailer yefirimu. Inokuita iwe unofarira, asi inotanga kukurukura.
Semuenzaniso, unogona kusangana nemamwe mabhurocha aya, kana mapepati, apo wakamira pamutsara kubhangi. Vachakuudza nezvekushanda kwebhizimisi kusingabhadhari, mari yekodha, auto loan, kana zvipo zvakakosha zvekuvhura kadhi makadhi. Izvo zvakagadzirirwa kukuita kuti ubvunze mutauri zvakawanda pamusoro pebasa, uye ivo vachakuendesai kune mumwe nyanzvi anokwanisa kuzarura imwe nhoroondo yako.
Iwe unoda kuti mabhurocha aya ave pachena. Nyatsocherechedza chivako chekuvhara. Nyora musoro unonyengera. Chinangwa chako ndechokuita kuti vatengi vatange kuona bhurocha rako, ivai nechido chokukwanisa kuitora uye, zvinonyanya kukosha, endai kutenga chigadzirwa kana basa.
Tsamba Mharidzo
Nokuda kwekutonhora, bhurocha rinotumirwa nehuwandu yemavhodhi rakanaka rakanaka. Iyi ndiyo mhando yebhurocha ine basa rakawanda rinofanira kuitwa. Iwe uri kutaura kune mumwe munhu asina hanya iye zvino mune chigadzirwa kana basa rauri kutengesa. Inofanira kushanda zvakaoma kuchinja vanhu kuva vatengi vanogona, uye ipapo vatengi.
Iwe unoda kuisa pfungwa dzako pakuputsa kuburikidza ne-clutter. Chii chiri pavhopupepu? Chii chiri pane bhurocha rinovhara? Iwe une chimwe chinhu chekutumira icho chinogona kuita kuti tifarire, kana kukuita iwe unofanwe kupfuura chero ani zvake? Uye, kana inosvika kune iyo, tsamba huru ye mail inogona kuita misiyano yose, saka dzidza sei kunyora imwe. Kana iwe usingagoni, shandisa zvakaitika kune copywriter. Uye chipi nechipi chaunoita, usatumira mail isina kutumira. Hazvizobatsiri mhaka yako.
Sales Support Tool
Pano, uri kushanda munzvimbo imwechete uye yekare. Kusiyana ndiko, rudzi urwu rwebhurocha rinogona kushandiswa sekutengesa rubatsiro. Mutengesi wako anoshandisa mabhurocha aya kuti avatungamirire kuburikidza nekutengesa kwavo. Vane mapeji makuru, mapikicha makuru uye mabhuku makuru.
Izvo zvakagadzirirwa kushanda nemaoko nemaoko nekukurukurirana kwevatengesi, uye hazvifaniri kunge zvakanyanyisa-zvakaoma, kana mapfupa asina chinhu. Inogonawo kushandiswa sekusara-shure, saka kana iwe uri mune bhajeti, funga kuti iwe unogona sei kubatanidza ichi uye chekare-shure kuti uite mabasa maviri zvakanaka. Iwe unogona kushandisawo chidimbu mumamiriro ezvinhu aya, kunyange zvazvo inogona kunge iri kukopa kopi-yakaremara. Zvakanaka, mutoro wako wekutengesa zvigadziro unowedzera kuburitsa komunhu wako wekutengesa zvakanaka.