Vakai Brand Kubvuma kubva mukati-kunze
Paunofunga pamusoro pemakwenzi akabudirira kwazvo enyika, unofunga nezvemazita akaita seGoogle, Coca-Cola, uye Apple - marandisi akashandura boka ravo rekugadzirwa kana basa kuti vave mifananidzo.
Asi kana iwe ukatarisa zvakanyanya, marongerwo aya ane chimwe chinhu chakafanana.
Dzinogara dzichikwanisa Kupfuura Nzvimbo dzakanakisisa dzeNzvimbo dzekushanda Lists. Mukuwedzera pakuzivikanwa kwechiratidzo, ivo vanewo kambani yakasimba yekambani uye vashandi vanobatanidzwa zvikuru.
Vazhinji vangataura kuti maronda akasimba anokwezva tarenda yakasimba, asi mabhii akasimba anovakwawo netarenda rakasimba. Haisi chakavanzika chokuti vashandi vanobatanidzwa vari kushanda nesimba, vanobudirira uye havawanzosiya makambani avo.
Kudzidza mushure mekudzidza kunoratidza kuti masangano ayo anokwidziridza mubasa rinoitwa nevashandi ane huwandu hwekugadzira uye kubatsiridza uye kuderedza kushandiswa uye kusawana .
Inobata vashandi vanotenda mumakambani avanoshandira, vanofunga kuti vakatengwa mune tsika dzekushanda, vanoita kukosha kwechigadzirwa kuburikidza nekubudirira. Asi, vanogonawo kuva vamiririri vema-sangano musangano renyu.
Vashandi vako vemazuva ano ndivo vanovimbwa nemugove weruzivo rwevashandi.
Kutengesa hakusi basa roga rokushambadzira. Vashandi veH HR vanofanira kunge vava kugamuchira mabasa avo sevanenge vari mukati mavo. Ngatinyatsoongororai zvikamu zvishanu zvebasa iri: kuenderera mberi, mibairo yezvipo, kutaurirana uye kutumira mameseji, tsika, uye teknolojia.
Onboarding
Kugadzira pfungwa yakasimba yekutanga kune vashandi vanoenda nenzira yakareba pakuvaka marashi yako.
Ndizvo zvazviri kune vashandi vako. Mukati mavhiki mashomanana okutanga ekugadzirira uye kutanga basa idzva, zvakakosha kusangana kana kudarika zvinotarisirwa.
Semuenzaniso, vashandi vanopedza nguva yakawanda yenguva inobatanidzwa mukutsva-mubhadharo uye kubatsiri -hutungamiri huri pakati pemwedzi wavo wekutanga nesangano. Pepa fomu yekupedzisa uye kupatsanurana kwenzira dzekunyora kunogona kupikisa zvinotarisirwa nevashandi vesangano ravo idzva.
Izvi zvinonyanya kuitika kana zviitiko zvisingaenderani nesangano sangano kune zvimwe zvikamu zvekubatana. A akabatanidza kuenderera mberi kunogona kutungamirira kumabasa asina kufara.
Imwe kambani inonyatsozivikanwa nokuda kwekugadziriswa kwayo inboarding process ndeye Facebook, uko matsva matsva anotumirwa magwaro anokosha kuti apedze vasati vatanga musi. Mukuwedzera, zvose zvakagadzirirwa - makombiyuta, foni, nezvimwe - zvakanyatsogadzirirwa vashandi vatsva pavanosvika.
Mabhizinesi mazhinji ari kuona kukosha kwekutsvaga mari mune teknolojia uye nzira dzinoita kuti kuve nekugadzirisa maitiro kune vashandi vavo. Mamwe mabhizimisi anoshandisa maitiro akaita seboardboard-in-a-box , umo matsva matsva anopiwa mahwendefa kana USB dzine zvinyorwa zvose uye zvikumbiro zvakakosha kuti zvinyore muzvinyorwa zvavo.
Mune zvimwe zviitiko, kushandisa teknolojia yekugadzirisa mararamiro anobatsira kunogona kuderedza nguva yekunyora yevashandi kubva maawa maviri nehafu kusvika maminetsi mapfumbamwe chete.
Kubudirira kwekugadzira maitiro kunogona kudyara mbeu yekukura mamamiririri emagetsi emangwana.
Makomborero uye Kukurukurirana
Kungofanana nevashambadziri vanofanira kufunga nezvevashandi kana vachigadzirisa michina nemapurogiramu evatengi vavo, mazano eH HR anofanira kuchengetedza vashandi vanoona zviri mberi kwezvipo uye mazano ekukurukurirana .
Rubatsiro rwekubatsira nderimwe remabhizimisi makuru ehurumende yehurumende yakawanda uye mukuru wevashandi vanoita basa. Kupa mubayiro wekodzero kunogona kuva chinhu chikuru chekukurudzira maitiro evashandi nekuita.
Asi kune dambudziko kune vashandi kuti vaone kuti vashandi vavo vanonyatsokoshesa zvipo zvinopiwa uye vanoziva kubhadhara iyo kambani inogadzira muhomwe yayo inopedza. Ndiyo apo mushumiri ane simba ekukurukurirana uye branding ave chinhu chinokosha.
Purogiramu dzekukurukurirana mukati uye zvishandiso zvinofanira kunge zvichitaura, zvinyorwa uye zvinodzidzisa, nezviratidzo uye mutauro unobatsira vashandi zviri nani kunzwisisa zvinowanikwa kwavari. Vanofanirawo kuva nekutarisa uye kunzwa kuti zvinopindirana nemufananidzo wepamberi wekambani.
Uyezve, zvakakosha kusvika kune vashandi kuburikidza nemitambo yavo yekukurukurirana yakasarudzwa - ingava iyo email, chiso nechiso mumisangano yehurumende, kutumira mameseji, kana mavhidhiyo emitambo yepaIndaneti. HR pros inofanirwa kuongorora mabhizimisi edzimwe emitambo yavo yepakati yekukurukura nevashandi vekuongorora kuti vanyatsonzwisisa zvavanoda.
Sezvo nekutaurirana, chiyero chimwe hachikwanisi zvose kune vashandi vanobatsirwa. Ndosaka zvakakosha kufunga nezvekuwanda kwevashandi vako uye izvo zvinozove zvakakosha kwavari.
Iwe unoda kutsvaga mabheji aya zvakakodzera. Semuenzaniso, mushandi wechidiki anogona kukoshesa zvakanyanya kubhadhara nguva kana kushandura purogiramu yebasa pamusoro pemari yekubvisa mari inoshandiswa nevashandi vekare.
Ramba uine ziso pane zvitsva zvinoshandiswa zvakadai sezvirongwa zvehutano uye kushandiswa kwemashandisi ekushandisa. Ongorora kana izvi zvingave zvakanaka kuti sangano rako rirambe rakwikwidzana. Sezvo marongerwo enyika epamusoro ari kuchinja nemabhizimusi anochinja, saka anofanirwa kubhadhara mapeji.
Starbucks, somuenzaniso, ine vashandi vane vanhu vakawanda vevashandi venguva yakazara, asi ivo vachiri kukodzera kubhadhara yehutano yveshuwarhu yehutano, zvikwereti zvebhadha, uye kofi yepachena.
Vashandi vanofunga kuti makambani avo anopa makwikwi emakwikwi emakwikwi aya anokwanisa kugovera maonero avo nevamwe, izvo, chokwadi, zvakakosha kwekambani yekambani yako.
Tsika uye Inonyorera Mharidzo
Vashandi vanoda kunzwa vanopindirana nesangano ravo uye tsika yavo - ingave inoshanda kubva kumakamuri makuru kana nzvimbo iri kure. Mabhizimisi anotsvaga kusimudzira mararamiro avo pakati pevashandi vanofanira kunyatsojekesa maitiro emakambani, basa ravarindi, chekuita-tsika, uye kuzvipira.
Muenzaniso wekambani inoita izvi zvakanaka ndeNetflix. A PowerPoint presentation yakabudiswa naNetflix CEO Reed Hastings, iyo yakatarwa nguva dzinopfuura mamiriyoni mashanu pawebhu, inotsanangura maitiro ehutano hwekambani, ayo akavakirwa mafilosofi akadai:
" ... tarenda vatungamiri vanofanira kufungidzira semabhizimisi uye vashandisi vekutanga, uye saH HR vanhu pakupedzisira. Kanganwa mapoka ekukanda uye kupa T-shirts; Iva nechokwadi kuti mushandi wese anonzwisisa izvo kambani inoda zvakanyanya uye chaizvoizvo zvinorehwa nekushanda kwepamusoro. "
Iri sangano rinoratidzika riri kushanda zvakanaka kune kambani, iyo yakashanda nesimba yakakura yakakura svondo reUnited Netflix kubhadhari kusvika kune mamiriyoni makumi maviri nemana pagore.
Chinetso chinosangana nemabhizimisi mazhinji nhasi, kunyanya masangano emarudzi ose, ari mukugadzira kubatanidza kwepasi rose kutumira mameseji nekukurukurirana. Rwendo rwomushandi, kushambadzira, uye mharidzo dzinofanira kuramba dzichigadzikana uye dzinovaka huzivi hwepasi rose. Izvi zvinoitwa kuburikidza nehutano, mararamiro embairo uye mapurogiramu ekukurukurirana nechitarisiko chakafanana, kunzwa, nekugadzirisa munzvimbo dzose.
Nenzira iyo, nguva imwe neimwe mushandi anowana kukurukurirana pamusoro pemitemo, maitiro kana kambani yehau, pasinei nokuti vanowana mashoko iwayo muCalifornia kana kuCanada, kana UK kana Philippines, vanogona kugoverana nebasa uye nheyo huru yekambani.
Technology
Inyanzvi inoshandiswa nemushandi mubasa inogadzirisa maonero ake emuchengeta wemushandi. Inyanzvi yekombiyuta iyo iri nyore kushandisa uye inobatanidza inoratidza kuti sangano iri itsva. Inyanzvi yehutano hwemabasa inonzwisiswa sehutano hwakanaka uye yakagadzikana pakati pevashandi vako ichabatsira kusimudzira mararamiro ako semutungamiri wemabhizimusi anowedzera mune zvayo.
Anosanganisa smartphone uye tablet-friendly portal iyo vashandi vanogona kupinda chero nguva, chero ipi zvayo, inogona kubatsira kusimudzira kushanda kwevashandi, kubatanidzwa, nekubatana nekiti chako.
Kushandisa cloud-based technology solutions, izvo zviri nyore kusanganiswa, zvinogonawo kuwedzera kushanda kwemushandi wevashandi. Vanopa mushandi kukwanisa kutama pakati pekuzvipira kwekushanda kwekushanda pasina-kunyange kutocherechedza kushandiswa kwevazhinji software software.
Kuwedzerwa, sezvo CMOs dzinoshandisa kugadzirwa kwekutengesa kutarisira ukama hwevabereki, HR pros inogona kushandisa teknolojia yekugadzirisa inovaka hukama hwakanaka nevatengi vavo, vashandi.
Iyo inyanzvi inogona kugona kushandiswa kwehutano hwehushandi hwakafanana nekodzero kuchinja, mazita matsva emabasa , kana kuchinja kwemhuri. Vanogona kubva vatora mameseji ega ega kuti vape kukukwazisa, vashandi vakangwarira zviito zvinodiwa, uye rubatsiro muzvinyorwa zvinosarudzwa.
Izvi zvese zvinogona kuwanikwa kuburikidza nekushandisa maratidziro uye mazwi ekusimbisa kushandiswa kwevashandi nesangano.
Basa raH HR mukuisa marashi richaramba riri rinokosha. Tsvakurudzo yakaratidza kuti vashandi vanobvumirana, vanobudirira uye vakafuridzirwa vevamiriri vebasa vanogona kuchinja mararamiro enyu pamwe chete nekushambadzira kana PR mushandira pamwe chete.
Misangano inoshandiswa kushambadzira kubva mukati mukati inovaka nheyo yakasimba yekubudirira.