Vashandi vako vari kutora chikamu mumagariro evanhu
Shandisa hutano hwemagariro ezvakakosha zvekambani yako . Shama (Hyder) Kabani, munyori weZen weSocial Media Marketing uye Mutungamiri weClick to Client, musangano webasa rekutsvaga webhu rese, anobvunza, "Vanorevei pamusoro penyu, kambani yenyu, uye zvamunoita?
Zvichiri nani - uri kuita sei?
Kuva nehuwandu hwemagariro evanhu panzvimbo ino hazvireve kuti iwe unotanga kutora mufananidzo wako. Asi, iwe unosvika pakubatana zvakanaka mukukurukuta kunoumba mufananidzo wako. Uye, iwe unouya kuzobatsira vashandi vako kuita zvakafanana. "
Chikonzero nei sangano remagariro ehurumende uye kambani yakanakisisa miitiro inodiwa
Kabani inoti, "Nyika iri kuchinja nokukurumidza, uye kutaurirana kwatinoita kuri kuchinja nekukurumidza. Haisi kungoti Gen Y iyo mabhogi uye matanho - ndiyo chiitiko chinokura chinogamuchirwa nezvizvarwa zvose. Kune zvikomborero zvikuru kune unyanzvi hwemazuva ano uye huwandu hwahwo hunoshandiswa, asi kunewo dzimwe njodzi dzakataurwa naRaj Mali Mali we Network Solutions . "
Anonyora kuti "mhinduro dzisina kubvumirwa kana dzisina kukodzera kana zvikamu zvepaIndaneti zvinogona:
- "Tora Company, uye iwe, mumatambudziko emutemo neUnited States nemamwe masangano ehurumende, mamwe makambani, vatengi kana vanhu vose.
- "Deredza dhizimisi reChishanu nokusika zviratidzo zvakashata zveIkambani, vadzidzisi, uye vashandi pamwe chete, iwe pachako kana tende rako.
- "Kukonzera kukanganisa kweNyika kuburikidza nekusunungura ruzivo rusingazi ruzivo kana ruzivo rwehupfumi.
- "Tinotitengesa isu kukwanisa kuwana zvibvumirano kana kuderedza kukwikwidzana kwatinoita.
- "Unokubhadhara iwe basa rako paKambani."
Anofunga kuti zvizhinji zvezvi hazvizovhiringidzi makambani kana vashandi vachishandisa pfungwa dzakananga uye kutonga kwakanaka mukubatana kwavo paIndaneti.
10 Matanho eSocial Media Policy
Kabani, uyo akatumidzwa kuti mumwe wevatungamiri gumi vane gumi vane simba uye vane simba mumasangano ehupfumi, anopa mazano aya gumi ekugadzira mitemo yako yekambani yehupfumi nemagariro.
Sarudza kuti kambani yako inomira nekuremekedza hukama hwavanoda nehuwandu hwemagariro evanhu. Iwewo unoda kusarudza kuti iwe unomirirei maererano nekutarisa kushandiswa kwevashandi vemagariro evanhu. Iwe unofanirwa kuziva kuti kurega kambani yako inoda kuenda kunoshandiswa sei mumagariro evanhu nekuda kwekuzivikanwa kwechigadzirwa, kuitisa vatengi vako nevashandi mukukurukurirana, uye nekufambisa kutengesa.
Kabani anobvunza, "Uchasarudza chete kutaura kune zvaunotaura kune mumwe munhu anoti? Iwe uchave wakashanda mukubatanidza munharaunda (vatengi nevablogi)? Pasina nzira yakawanda yekufunga nezvekugarisana kwevanhu, zvinogona kuva zvakaoma zvikuru kugadzira chirongwa. "
Sarudza chii chinosanganisira varaidzo. Kabani inoti sangano rimwe nerimwe rinofanira kutsanangura kuti ivo pachavo vashandise chii chinonzi huwandu hwemagariro evanhu. "Kunyange zvazvo blog uye LinkedIn zvingave nyore kuiswa sevanhu vehupfumi - zvakadini nevhidhiyo yevhidhiyo? Zvakadini ne Twitter?
Ndezvipi chaizvoizvo zvinoshandiswa mumagariro evanhu? Unofanirwa kunge uine tsanangudzo yako (kana zvichida) yakanyorwa. Izvi zvinonyanya kukosha nokuti mawebsite matsva uye zvishandiso zvinobuda nguva yose.
Tsanangudzo yangu yemagariro ehuwandu ndeimwe webhusaiti kana yepakati (kusanganisira vhidhiyo) inobvumira kukurukurirana pachena. "
Sezvakakanganiswa chero kupi zvako kwekubudiswa kwe-offline kana kuti paIndaneti, yakashandiswa, yakagamuchirwa, yakagadzirwa, kana yakachengetedzwa mumakambani emakambani-ane magetsi anopiwa kuvashandi, tsanangurai kuti ndiani ane zvaanoita. Hapana mubvunzo, semuenzaniso, pamusoro pebhuku rega rega, rakanyorwa nevashandi, panguva yake. Kana akasiya iwe uchishanda, bhulogi uye zviri mukati ndezvake.
Asi, zvinyorwa zve-company-owned laptop uye foni, uye zvinyorwa zvaakanyorera webhusaiti yekambani, zvichida ndeyo, zvakanyorwa zvakanyorwa , kune kambani.
Munzanga yevhidhiyo, kambani yako ine account ye Twitter kana peji Facebook, semuenzaniso here? Ikambani inoda kuvimbisa kuti humwe huwandu hwemashoko ehupfenyuro ehupfumi ndewekambani, kwete mushandi uyo iye zvino basa rekuita anosanganisira kutumira uye kutarisa aya maakaiti.
Mutemo wako unofanirwa kuvhara kuti ndiani ane zvaanenge ari mumasangano ehupfumi.
Ramba uine ruzivo rwekuvanzika uye nehupfumi hwehupfumi. Remekedza kodzero dzevamwe dzevamwe vashandi nevatengi vako. Mitemo yevhidhiyo yemagariro inofanirwa kugadzirisa nyaya yekuchengetedza zvigadzirwa zvemunhu uye zvemunhu zvakavanzika.
Kabani inoti, "Nemhaka yezvisizvo zvemasimiti aya, zviri nyore kupa ruzivo rukuru pasina kuzviziva. Kunyangwe mashoko ega ega haasi nguva dzose akachengeteka. Nzvimbo imwe neimwe ine maitiro ake. Zviri nani kuti vashandi vasambogovana chero ruzivo rwakavanzika kana ruzivo rwehupfumi kuburikidza nehuwandu hwemagariro evanhu - zviri pachena kana pega. "
Sarudza kuti ndiani ane mutoro wekutarisira uye kubatanidzwa mumasangano ehupfumi. Zvakakosha kuti vashandirwi vose vanzwisise uye vateerere purogiramu yemasangano ehupfambidzani pavanenge vachibatanidza mune zvigadzirwa zvemashoko evanhu paIndaneti. Asi, mumwe mushandi kana boka rinofanirwa kufungidzira kushandiswa kwekambani yevanhu uye kugadzirisa kambani yemagariro ehurumende.
Vachicherechedza kutevera uye kupindura kunotsanangurwa kwevoruzhinji, kurumbidzwa, kana kunyunyuta pamusoro pekambani, mushandi kana kambani ane mutoro wepamutemo wekutarisana nemagariro evanhu. Kunyange zvazvo vashandirwi vose vachifanira kukurudzirwa kuwirirana uye kumiririra kambani yekambani, mumagariro evanhu, ava vashandi vanofanirwa kugadzirisa mibvunzo, zvakare.
Kabani anoti, "Nzira yakanakisisa yokuwana mutungamiri wezvemagariro mukati mekambani ndeyekutsvaga munhu kana boka revanhu vanofarira kwazvo kutaura nevatengi mumagariro evanhu. Vangave vari kutove vachiita izvi pasina iwe uchizviziva. Tsvaga vanhu ivavo uye muvadzidzise zvakanaka kuti vamire chiratidzo chako. "
Ita mitemo yepasi yevashandi vanobatanidzwa mumagariro evanhu. Iwe unofamba mukana wakaisvonaka nevashandi. Iwe unofanirwa kubvumira vashandi rusununguko rwekuita mune zvemagariro evanhu, asi chengetedza kambani panguva imwe chete. Kabani inofunga kutarisa kuIndel's social media policy iyo yakazara. Dare Rekugadzirwa Kwekombiki paMweya Wekudenga yakagadzira ichi chinyorwa chemashoko emitemo yavo yezvemagariro evanhu uye David Meerman Scott anosimbisa hupenyu hwavo hwehutano muhupenyu hwake hwebhuku. Saka, mienzaniso iripo paIndaneti.
Kunyange zvazvo vashandirwi vako vangave vatotanga kushandisa pfungwa dzakanaka pavanenge vachitora muIndaneti, mutungamiri wenyu wehupfumi inofanirwa kutaurira zvakananga mienzaniso yezvidzidzo zvemashoko. Chinyararire, ruzivo rwekodzero, iyo isiri yakasunungurwa yekambani inofanirwa kurega kunze kwemasangano evanhu. Mashoko ega ega uye ega ega pamusoro pebasa rako uye vashandi pamwe navo nevatengi havafaniri kuonekwa paIndaneti.
Mufananidzo wevashandi vako mumasangano ezvehupfumi, kana vakakwanisa kuwirirana nekambani yako, hazvina basa. Kusuruvara, kuvhiringidza, kupesana nemashoko, kutaura kusina chokwadi, tsika dzinonyadzisa, uye kushandiswa kwemutemo kusingabvumirwi nemutemo, yose mienzaniso yehutsika yako yehupfumi yemitemo inofanirwa kutarisa.
Gadzira hurongwa hwekutarisa shanduko yehupfumi. Kabani inoti, "Sangano rezvemagariro evanhu hazviiti zvakanaka kana iwe usinganyatsocherechedza nzvimbo iyo hurukuro iri kuitika. Pane zvakawanda zvekushandisa pachena uye zvakabhadharwa kutarisa hupenyu hwevanhu. "
Ita kuti kurovedza kuve nyore nyore kune vashandi vako vanoda kutora chikamu mumagariro evanhu. Kabani inoti, "Funga kukunda-kukunda. Hapana anoda kufambidzana nepamusoro-pese-kunyanya kana zvasvika kune avo vanogara pakurega. Zvisinei, vanhu vakawanda vanovhura kudzidza nezvekuvandudza hutano hwemasayenzi evanhu vezvemagariro evanhu kuti vawedzere mabasa avo nemagetsi. Vanhu vazhinji vanoita zvikanganiso paIndaneti havazivi chero zviri nani.
Kana iwe unotarisira kuti vashandi vako vashandise zvigadzirwa zvekushandisa mitambo zvakanaka, unofanira kupa ruzivo. Zvavanenge vaisa kunze uko hazvisi kungofanana nekambani; iyo inoratidzawo ivo. Ita kuti ihwine-kukunda vose. "
Zvemagariro ehurumende ari kuwedzera nemamiriyoni evanhu munyika yose vachibatana nenzira dzakashata dzingarota zvingangodaro nguva shoma yapfuura. Vashandi venyu vari kubatana mumasangano ehupfumi. Nhengo yako inofanira kunge ichitaurirana pane zvekugarisana nevamwe, zvakare.
Uye, mitemo yako yehupfambidzani uye mazano anoda kukurudzirwa ikozvino. Tora mukana wekutungamira hurukuro iri kuitika kuzere nekambani yako uye marashi yako.
Usatenda kwekanguva kuti kukurukurirana hakuiti. Dzoka pane mukana wekutungamira hutungamiri - ikozvino.