Tora Ball Rolling:
Kuedza kuwana muparidzi pabhodhi hakusi kwakasiyana zvikuru nekuedza kuchinyorera kuraira.
Panzvimbo pokutumira demo yako kune rekodhi rekodhi , iwe uri pane kutumira "demo" yako kumuparadzi. Zvechokwadi, paunenge uchitsvaga muparidzi, demo yako kazhinji inopera album, kana mumatambudziko akawanda, demo yako papoti ine zvinyorwa zvakawanda.
Kuti usarudze kuti vaparidzi vanoenda kupi kugovera mapeji kubva kwauri, unofanirwa kuita tsvakurudzo yako sezvaunoda kana iwe uri kuedza kusarudza rekodhi rekodhi. Tarisa rekodi yako yekuunganidza - akawanda maawa akaronga muparidzi mune zvinyorwa zveiner . Kuzvinyora zvinyorwa zvese zvinogonawo kuva ruzivo rukuru - tora munhu kune vashandi kuti akuudzei vaparidzi vavanotenga kubva uye zvavanofunga nezvavo.
Kana uchinge wanyora mhinduro yako yevatengesi vakakodzera, tanga kutora foni. Iwe unoda kuzvitsvaga uye wobva watora zvigunwe zvepamusoro kuti utumire muhomwe. Vaparidzi vakakurumbira vachava nepamusoro pevashandi vanopindira kupindira kwevanomiririra mazita avo, asi rambai muchiedza uye muedze kusvika kune mumwe wevatariri ava, saka mune mumwe munhu anotarisira purogiramu yako.
Vaparidzi vanowanzotora mameneja avo vane mhando dzakasiyana-siyana dzinonakidza kuitira kuti muparidzi anogona kushanda nemhando dzakasiyana-siyana dzemavara - iva nechokwadi kuti iwe unopfuurira kumunhu anenge angangodaro ari mumhanzi wauri kutema.
Ita Zvaunofunga:
Iye zvino, pamusoro payo. Zvamunotumira kune muparidzi ndeyekupa purogiramu , asi iwe unofanirwa kugadzirisa purogiramu yako kuitira kuti itaure zvakananga nemashoko ayo vaparidzi vanofanira kuziva.
Chii chaizvoizvo icho vaparidzi vanoda kuziva? Vanoda kuziva kuti ivo vachakwanisa kugutsikana zvinyorwa zvesekodhi muzvitoro yako album, saka vanoda kuziva album ichave yakanyatsokurudzirwa. Hezvino zvimwe zvinhu zvaunoda kuzviisa mumatende ako kune muparidzi:
- Izvo zvikamu zvakanyanyisa zvepikicha zvekudhinda zvese zvekubudiswa kwako
- Rhepfenyuro yemavhidhiyo kana iyo albamu yakagamuchira chero maredhiyo
- Dhiyabhorosi / mapurogiramu ehurongwa hwemasvondo anosanganisira mashoko epi zvese zvinoshandiswa kuparadzirwa kwemashoko (zvirongwa izvi zvinogona kubva kwauri kana kambani yeP PR )
- Mazuva ekushanyirana kana ruzivo pamusoro pezvimwe zvirongwa zvekushanya zviri kuitika
- Tsanangudzo yemagariro emangwana etairi kana bhandi - kusunungurwa kunouya, nezvimwewo
- Uye zvechokwadi, mimhanzi
Wedzera Mukana Wako:
Dzimwe nguva, chikonzero chokuwana kugoverwa kwakaoma ndeyekuti iwe hausi "wakagadzirira" zvakadaro - iwe hauna hurongwa huripo kuti ukwanise kushandisa zvakakwana kuparadzirwa nekukurumidze kana imwe yekubudiswa kwako ichibviswa . Zvinhu zvinotevera zvinogona kuwedzera kukwezva kwako kusunungurwa / mavara nevanoparadzira:
- Kuzvitsvaga kunogona kuve kwakaoma kutengesa kune muparidzi, kunyanya kana iwe usina zvirongwa zvekushanda nemamwe mapoka mune ramangwana. Rudzi urwu rwekugadzirisa runogona kuita kuti maileti yako aone sechinhu chisina maturo panzvimbo yebhizimisi rakarurama. Iwe uchasika chinyorwa chakanaka kana uchikwanisa kuratidza kuti iwe unofarira kune zvinopfuura kuzvikudza .
- Kukurudzira kunonyanya kukosha kune vaparidzi, saka kuva neruzivo redhidio plugger kana PR kambani inogona kukubatsira kuti upe mhosva zvishoma. Kana iwe usina mari yekuvhara purogiramu, ita zvinyorwa zvako zvekusimudzira nekuita izvo zvinowanikwa kune muparidzi (itaura zvakananga pamusoro pezvinyorwa zvipi zvaunotarisa, iwe uchaswedera sei pawebhu uye redhiyo, nezvimwewo)
- Kunze kwekuti kutengeswa kweM & D kuine mavara, vaparidzi vanoda kuziva kuti mavara madiki achakwanisa kuunza chigadzirwa. Ukama hwekushanda nemuti unogona kubatsira zvikuru apo uri kuedza kuwana muparidzi pabhodhi.
Isa Chisimbiso:
Apo muparidzi anofarira kushanda newe, zvose zvinosara ndezvekushanda zvakajeka zvechibvumirano. Iwe unoda kuongorora zvinhu zvinotevera:
- Ndezvipi zvega-rega zvinosunungura muparidzi anoda kutanga naye
- Zvichazogadzirisazve sei chikwata
- Ndiani achabhadhara pakugadzira
- Ndezvipi zvinokurudzira kuti muparidzi ave nekushanda naye
- Inguva yakareba sei zuva rekusunungurwa ravanoda kudhinda zvinhu
- Mutengo upi uyo muparidzi angatengesa iyo album kune maduka (izvi zvinogona kushandurwa pakusunungurwa)
- Chii chinocheka muparidzi achatora kubva kune imwe yekutengesa
- Iwe uchabhadharwa sei, apo iwe uchabhadharwa, uye kuti iwe uchabhadharwa kangani
- Iwe uchawana sei mabhizimusi ekutengesa
- Ko muparidzi ane kodzero yekuisa iyo album "kutengeswa" pasina mvumo yako, uye vangagona sei kutema mutengo webhuku vasati vachitsvaga kutsvaga mvumo yenyu kana kuti zvose.
Zvechokwadi, urongwa uhwu haruna kukwana - mamiriro ako ega ega achagadzirisa izvo zvinoda kuvharwa mubasa rako pamwe chete nemashoko ekutengeserana. Chinhu chinonyanya kukosha chokuyeuka nde-chinyora mukunyorera!
Mhando dzeVashandi
Kune marudzi mazhinji akasiyana-siyana vanoparadzira vanogona kutora - indie distributors vanoshanda chete ne indie mazita , kugoverwa kuburikidza nehukuru mazita, kugoverwa kuburikidza nehurukuro yakawanda indie - pane zvigadzirwa zvakasiyana-siyana zvakasiyana zvinogona kushandiswa pakuparadzirwa.
Asi paunenge uchinge uine vaparidzi, kune mhando mbiri dzinokosha dzekutarisa-nzvimbo yekuchenesa yekuparadzira inoshandisa chero ani anouya pamwe chete nevashambadzi vasarudzo vanosarudza uye vanosarudza mavara pamazita avo (chinyorwa chandiri kushandisa aya mazwi zvinotsanangura zvinangwa chete - vaparidzi havawanzorehwa nenzira iyi). Heino mutsauko:
Clearinghouse Distributors
Idzi marudzi evataridzi vanoshanda chete sevanyori pakati pemarenda uye mabhuku. Vanoda kuwedzera pamusoro pezvinyorwa zvacho kune mabhuku avo, uye ivo vachaburitsa chigadzirwa chako kana zvivako zvatanga kurongedza, asi havazoedzi uye kutengesa albamu yako kune mabhuku. Iko kune iwe kukurudzira mimhanzi yako zvakakwana kuitira kuti zvinyorwa zvicherechere (kazhinji kukurukurirana zvakananga nezvitoro zvakanakisisa). Kune matambudziko mashomanana nemhando iyi yekugovera:
- Kunyatsosimudzira kubudiswa kwako kwekunyora maduka ndeyebasa renguva yakazara mukati mawo, uye basa rinowedzera kukura zvichienderana nekugara kwaunogara (fungidzira uchiedza kukurukura nega rega rega rekodhi muU.SA).
- Vaparidzi ava vanowanzove mabhuku makuru kwazvo, saka kunyange kana vakatumira mabhuku ekutengesera kunze kune mabhizinesi mazita ekubudiswa kwavanotakura, dare rinogona kusakwanisa kuwana zvabudiswa nyore nyore pavanoda kuiraira.
- Vazhinji vevaparidzi ava vanoita basa rekutumira nemavara, saka iwe unofanira kunyatsoongorora zvose zvaunotengesa uye invoice muparidzi nenzira yakakodzera - pane nzvimbo yakawanda yekukanganisa, pano.
Taura izvozvo, pane zvishoma zvingabatsiro:
- Kana kuwana kugoverwa kuburikidza nedzimwe nzira kunoratidza kuva kwakaoma, kubata pamwe neparinghouse distributor zvishoma kunopa iwe nzira yokuti ubudise album yako.
- Kubudirira pane imwe yevavaparidzi vanogona kuva nzvimbo yekutsvaga yaunogona kushandisa kuti uende kune imwe akazvitsaurira distributor.
- Nokuti iwe uri (zvichida) uchishanda pane zvigadziriswa, nyika haisi kuzosvika pasi kana iwe ukasarirwa zuva rakasunungurwa kana kuti iwe unofanira kubvisa album - haufaniri kupindura kune muparidzi.
- Vakawanda vevaparidzi ava vane mikana isiri yega yega kuitira kuti mugone kubudisa mabhii enyu maverengi.
Selective Distributors
Aya marudzi evaridzi anosarudza kushanda newe nenzira yakafanana nenzira iyo inosarudza kushanda nebhande. Vachave vaine hanya nehurukuro yenyu yekusunungurwa, vachishanda newe kuti uone kuparidzira kuri kuitika musati wapera zuva rekubudiswa uye uchiuya nemazuva akanaka ekubudiswa kwebhuku rako rebhandi (ivo vachave nechemukati paya apo mamwe mabhii ari kubuda, saka vanogona kukutungamirira kune rimwe zuva apo iwe haungatongorwi ne-big-ticket album). Uyu ndiwo mhando yakakodzera yekuparidzirwa kwezvikonzero zvakasiyana siyana:
- Ava vaparidzi vanoita basa rinoshandiswa kutengesa album yako muzvitoro. Vachave nekutengesa mapoka ari kushanda foni uye achifamba-famba achishanyira rekodi mabhiedza achiedza kuvakonzera kuhomwe yako kusunungurwa.
- Iwe unenge uchishanda nemunhu akazvitsaurira maneja uyo anonyatsoziva yako yose catalog uye ane chido pakuona zvinyorwa zvekutengesa.
- M & D maitiro anogona kuwanikwa.
Kune matambudziko mashomanana anogona kubuda, zvisinei:
- Kana iwe uri kambani shoma iri kushanda nemuparidzi mukuru, zvichida hausi kuzova yekutanga uye inogona kurasikirwa mukati mutsva.
- Nemhaka yokuti muparidzi ari kushanda newe purogiramu yekutengesa, kwete kuwana zvinyorwa zvakaitwa panguva kana kuti kusundira kumashure kwezuva rakasunungurwa rinogona kuparadza mapepa.
Kana uri kutsvaga yako yokutanga kugoverana kwekutengeserana, zvekuti kupinda mukati nemushambadzi wekusarudza ndiyo yakakodzera. Zvisinei, pakupedzisira iwe unongoda bhadhiro yako pane mashefuti, uye muparidzi wekuchenesa zvinogona kuwana iyo ipapo zvakare. Hapana chakaipa mukutora chero basa rekugovera iwe unogona iwe sezvaunotanga uye uchishandisa izvozvo kuti akugadzirire iwe kuti ugovererwe zviri nani mune ramangwana.