Nhoroondo yeMakwikwi Emabhengi Anoshamisa
Ngatitaure nezvebhari, uye mufananidzo. Iwe hauna mubvunzo wakaona Stella Artois paunopa munzvimbo dzako dzekudya zvinodhaka, mabhairi, uye makirabhu. Asi mafungiro ako angave akasiyana zvichienderana nokuti wapi.
Kana wakagara muUnited Kingdom pakati pemakore e1982 na2007, iwe uchaziva mutsara unoti "Zvinodhura Zvisimbiso" uye uchakurumidza kushamwaridzana nawo naStella Artois, bheri yeBelgian lager. Neine tsvina yakachena, inogona uye yakasvibirira, inotarisa kumba ne moniker yemari inodhura, uye yakagara ichiedza kurarama kusvika mumufananidzo iwoyo.
Nhoroondo Pfupfupi yeStella Artois Advertising
Mhedzisiro yemushandirapamwe ndeye Sir Frank Budge Lowe, mutengesi aishanda paStella Artois kuCollett Dickenson Pearce (CDP) muma1970. Chimwe chezviziviso zvake zvakakurumbira chaiva ne musoro wakanakisisa "Mhere-mhere, Akanyunyuta" uye midzi yemushandirapamwe weReassuringly Expensive unogona kuonekwa pachena mukuponeswa ikoko. Stella inokosha, uye haudi kuisa ruoko rwako muhomwe yako kuti utenge kuzere. Asi iwe unowana chaunobhadhara. Muchiitiko ichi, chaiyo chaiyo.
Apo Frank Lowe akasiya CDP muna 1981 kuti aumbe Lowe Howard-Spink (uyo akazova Lowe uye Partners Worldwide) akatora mari yakabhadhara Stella Artois naye. Gore rakazotevera, mushandirapamwe weReassuringly Expensive wakatangwa, kuchinja chikuru chisina kunaka chechigadzirwa (mutengo wakakwirira) kuva mhare yechigadzirwa. Iye zvino, kubhadhara zvakanyanya doro raiva chivimbiso chehutano, icho chakaita kuti chikwire kumusoro kwevanodhura mashoma.
Kudhinda macheza mumushandirapamwe kwakanyatsokonzera pfungwa yepamusoro yekubhadhara. Imwe inomira kunze, kubva muna 1984, inoratidza pintera yaStella Artois iri pedo nekaiti ine soda imwechete. Musoro mukuru - "Tut, tut.
Imwe inoratidza bhari panguva yekuvhara - "Uyai pamwe gentlemen.
Hauna hurumende yekuenda here? "Mushandirapamwe wokudhinda wakapfuurira mune izvi kusvikira muna 1990. Zvadaro kwakauya zvinyorwa zvino zvinozivikanwa zvakafanana neEuropean cinema.
Stella Artois Anogadzira Matanho kuMutambo Wemafirimu
Mutungamiriri wekusika ari kushanda kuLowe, panhoroondo yeStella Artois, zvakaitika kuti akabata maonero aJean do Florette. Icho chiitiko chemazuva ano eFrench cinema, yakabudiswa muna 1986 uye ine Yves Montand naGérard Depardieu. Izvi zvakafuridzira mutungamiri wekusika kuti anyore script zvichienderana nemafungiro akafanana, uye chigumisiro chaiva Jacques de Florette - TV uye cinema ad izvo zvakaunza mutsara wose wezvikomborero zvinowanikwa.
Izvi zvakasimudza zvakasimba pfungwa yekusimbaradza zvakanyanya mumafungiro evatengi, uye yakazviita nechisungo chakaoma che wit uye mamwe mafirimu akaisvonaka. Yakanga iri pamwe chete nezwi rinonzwika rakafanana nechechi Stella Artois. Kunyange zvazvo chirevo chacho chaiva chinangwa chevateereri vekutaura chiChirungu, yakanyorwa zvachose muFrench uye yakanga isina zvinyorwa. Izvo hazvina kuzvida. Zvichenjerere iwe, uchawana mharidzo.
Stella Artois akaramba achibatana nemitambo yekunamatira nekusimbisa zviitiko zvakasiyana-siyana zvemufirimu nemitambo, kunyanya neChane 4. Uye pakati pe1991 na2002, vanomwe veJacques de Florette vakanzi zviziviso zvinoratidzwa, uye nekupedzisira - Good Doctor - vachigamuchira mimwe mikuru yepamushambadziro kupfuura chero humwe mushandirapamwe gore iroro.
Shedding the Wife Beater Image
Zvinosuruvarisa, Stella Artois haana kumbogara achikwanisa kurarama kusvika kumagumo ekupedzisira ekutsvaga kwayo. Hazvina chokuita nehutano hwewaini asi kusangana ne "lager louts" uyo, nokuda kwechimwe chikonzero, akasarudza Stella Artois sechinwiwa chavo chekusarudza. Icho chakava chinwiwa chinozivikanwa pakati pevarwi vebhokisi, vanonwa doro, uye vashandi vekuparidzira, vachiitora zita rezita rokuti "mudzimai wekurova."
Muna 2007, mushandirapamwe unoshandiswa uye unodhura wakaderedzwa zvakanaka, uye shoko rokuti Stella rakadzivirirwa mune zvekutengeserana. Zvinotoshamisa ndezvokuti Stella Artois iye zvino ndeimwe yezvinodhaka zvinodhaka muzvinyorwa zvinodhaka uye zvigadzirisheni zviduku, zvichisvika pamutengo mumwechete sezvipembenene zvakawanda zvekumba.
Stella Artois - Inwa Kubva Chechilice, Kwete Girazi
Ive purogiramu yemazuva ano kubva kuStella Artois haisviki nepamusoro pezvinwiwa pachayo, asi kuti inwe sei.
Uye, chii chaunofanira kunwa kubva. Muchikwata chekusimudzira zvakapararira webhu, kuburitswa kwefoni, kudhinda kushambadzira uye nezvimwe, Stella Artois akakurudzira vaseki varo kuti vape gorozi rakanaka kubva kuStella Artois Chalice, ravakanga vachiripa pachena. Zviuru nezviuru zvevanhu zvakapinda mukusimudzira 1-800-MY-CHALICE. Asi yakauya nechinguva chiduku. Panguva imwecheteyo, Newcastle Brown Ale akafamba nenzira yakasiyana, achiita zvivengo zvakashambadzirwa zviziviso pasi pe "no bollocks" campaign (hapana bollocks ndiyo british slang yemhando yekuti hakuna munhu). Chirongwa che "Ndiani Anoshandisa Shoko" Chalice? "" Rakange rakanaka kwazvo, asi kuisa zviziviso izvi pamwe neshamwari dzaStella Artois dzakanga dziri nyanzvi dzemashoko dzinotenga.
