Basa, Mabasa, uye Kutarisira kweAd Ad Career
Kana iri Muvhuro, uri kutema bhajiro yakawanda yeTV ye Super Bowl advertising campaign. Chitatu, iwe unogadzira webhusaiti ye geek-sleek nemapurogiramu kunze kwewavoo yebhuku rinozivikanwa renyika. Chishanu Iko iwe uri kubvambura mapepa neAerosmith, uyo ari kuda kunyora jingle yako inofadza.
Ah, basa mumashambadziro. Kufuridzirwa, kugutsikana, glitz uye glam zuva rose. Kana kuti mafirimu nemitambo yeTV zvinoda kuti iwe utende.
Muzvokwadi, kana iwe unoronga kubudirira sechimwe chinhu kunze kwemuzukuru wemwene, tarisira kushanda zvakaoma kudarika iwe wakamboita muupenyu hwako. Asi sezvo shanduro yechirangaridzo uye yaimbova sangano rehurumende yemugove Mary Wells akambotaura, ingangodaro "inofadza zvikuru iwe unogona kuva nayo nenguvo dzako." Zvisinei, isu tiri kutanga mberi kwedu.
Pasinei nokuti uri koroji yekupedzisira kana iwe wave uri mubasa remakore mashomanana, uye iwe uri kushamisika kana basa riri mukushambadzira rakakunakira iwe, heuno chiratidzo chekutarisira semumwe weMad Men kana Mad Vakadzi.
Kwamungaita Kushanda
Chimwe chezvinhu zvikuru pamusoro pegig pakushambadzira ndiyo nhamba yezvikwata zvingakutora iwe. Nezviyeuchidzo zvakakodzera, unogona kushanda mumhando dzakasiyana-siyana:
- Advertising advertising
- Media kutenga michina yebasa
- In-house yekusika mazano mapato
- Vashandi purapa zvinhu zvinoshambadza
- Industrial firms
- Zvipatara
- Mabhangi
- Mapoka ezviropu emitambo
- Terevhizheni nemaserevhiti
- Masangano asingabatsiri
- Webhu uye mbhidhiyo yevhidhiyo
- Imba yako, mune zvebhizimisi rako pachako
Ndiko kuti kune zvakawanda zviri kuitika shure kwezviitiko kupfuura izvo zvinowanikwa mumagazini ad kana terevhizheni yeTV. Haisi kungoita "maitiro ekugadzira," kune basa rehutano hwemhando dzose, kushumira mhando dzose dzemabhizimisi.
Uye saizvozvo basa kune zvose zvakakodzera.
Mazita echibhuku uye mabasa mukutengeserana
Iko kune mabasa akasiyana-siyana mukushambadzira. Unyanzvi hwako uye zvaunofarira zvinokutungamirira kumugwagwa webasa uyo wakakwana zvakakwana kwauri. Heano mamwe emakwii makuru:
- Copywriter: Iwe uri wekusika uye unoshamisa here? Iwe unofarira zvishoma alliteration here? Zvino iwe unofamba zvakanaka somunyori wechirungu, brainchild anobatsira kukudziridza pfungwa dzekutsvaga uye mawebsite, uye anonyora rugwaro.
- Art Director: Iwe unoda mufananidzo, kupikisa uye kugadzira. Iwe hausi kungoverenga zvinyorwa zvepamusoro; unoshamisika kuti vangangotarisa zviri nani mune mamwe mavara. Vadzidzisi vanoona zvezvinhu zvose zvinotengesa, vatungamiri vehutungamiri vanoshanda zvakananga nevanonyora kuti vagadzire mawebsite, matangazo uye mabhurocha anotiita kutenga zvinhu.
- Media Buyer / Mugadziri: Hungu, pane urongwa hunoshandiswa nei zvishambadziri zvezvibereko zvako zvaunoda zvichionekwa panguva yaunofarira. Kana kuti nei mawebhusayithi achiita seanoziva zvawakatsvaga munguva yakapfuura. Bvisa mutengi wemutengi-chikamu CPA, chikamu cheMakavavelli.
- Account Executive / Account Supervisor : Kunyange zvazvo mahofisi epaparidzo anowanzobatanidza mabasa, munhu mumwe anowanzotarisana nekwereti uye anotungamirira mapurogiramu avo. Nhoroondo yekambani ndiyo mutungamiriri wechikepe chevatengi. Kana iwe uri mutungamiri wekudzora uye nemunhu unotsanangurwa, iwe unogona kunge uri mukana wevashandi.
- Mutungamiri Wakaumba : Mushure memakore mashomanana se copywriter kana mutungamiri wehudhi, iwe ungasimuka kune basa rekugadzira mutungamiri uye uve Don Draper doppelganger. Sezvo zita racho rinoreva, iwe uchaita zvinhu zvose zvakasikwa, zvinokurudzira uye kuongorora maonero eTV mavara, mawebsite uye mishandirapamwe yemadhi, nekushanda nekate execs kuchengeta mutengi achifara.
- User Experience (UX) Mugadziri: Une maonero akasimba pamusoro pekuti webhusaiti inofanira kushanda sei. Zvechokwadi, iwe unoda kujekesa nenzira iyo iyo vanhu vanobatana navo. Iwe, oh urongwa hwakakosha uye unyanzvi hwemakombiyuta hungaita hukuru UX designer.
Asi ngatitaurire kuti iwe unobatanidza ushamwari uyo haagoni kuzviona achishanda musangano rekunyengera uye nechinotyisa. Funga nzira kune mutungamiriri wekutaurirana, kushanda sekubatanidza kune sangano rekutsvaga, kana kugadzira dare reimba.
Kana kuti zvichida iwe unofanirwa kunge uri pane nhau. Kana iwe uchikwanisa kutengesa, iwe uchange uchitora basa rekukutura kukurudzira vhizimusi vatengi nevatengi kuti vaise zvido zvavo pa TV yako, pepanhau kana webhusaiti.
Rudo uye Uzi Computer Yako
Hazvina mhosva kuti chii chaunoda kuita mukushambadzira, inobhadhara kuva tech-savvy. Kunyanya kuzvigutsikana iwe une kombiyuta, iwe unonyanya kukosha iwe uchava. Zvinonzwisisika, software yaunoda kunzwisisa ichasiyana nemunharaunda yako yekutarisa. Asi mutengo wekupindirwa pamushambadziro unonyaradza nemapurogiramu akaita seShoko, Excel, uye PowerPoint. Uye kufanana nemapurogiramu akaumbwa akadai seInDesign, Quark, Photoshop kana Dreamweaver, anogona kunge akabatsira, zvichienderana nebasa rako.
Mumakore mashomanana apfuura, teknolojia yakashandura bhizinesi rekuparidzira zvinoshamisa. Pane imwe nguva yezvokudya zvepurogiramu ipi zvayo, mapepanhau ndeechokwadi ezuro nezuro uye kusakundikana zuva rega rega. Munharaunda yavo, social media ndekukura kwekutengesa chinhu. Facebook, Twitter, uye mabhulogi zvakabva kune mabasa anofara kune vhidhiyo makambani mazhinji ikozvino anoshandisa kukurudzira. Apo McDonald's ane peji Facebook (rine vanopfuura mamiriyoni 62,5 mamiriyoni), unoziva nyika yakashanduka. Uye iyo inotungamirira zvakanaka mu ...
Dhigirijeji Dhidhijiti Vari Kuva Normendi
Bhizimisi rekutengeserana riri kuramba richichinja. Sezvo chikamu chekupedzisira chinoratidza, kushandiswa kwekombiyuta sechinhu chiduku mukushambadzira chinhu chitsva. Zvechokwadi, makore makumi matatu akapfuura masangano akawanda ehurumende aiva ne "kamuri yemakombiyuta," iyo yaigara maMacs nePcs nokuda kwechinangwa choga chokugadzira zviratidzo. Copywriters uye makambani eakaiti angave aine PC inonyanya kukosha kunyora kopi uye zvinyorwa zvekusika. Iye zvino, munhu wose ane Mac ine simba kana PC inotarisana navo zuva rose. Uye nekuda kwemafoni ehurumende, kukosha kweunyanzvi hwekugadzira huri kukura nokukurumidza.
Kana iwe uri unyanzvi wemutungamiri, wekugadzira, kana kuti mutungamiri wekusika, unoda kuwana zvishoma ruzivo rwekunyora coding. Izvozvo zvinoreva HTML, Javascript, Java, XML, uye pamwe Linux. Iri ndiro remangwana rebhizimusi, uye vashandi vanoda kuziva kuti unyanzvi hwako huchashandura zvakananga munzvimbo ye digital. Zvechokwadi, unogona kuvimba nehurumende webmasters nevarimi kuti vakuitire iwe, asi izvozvo hazvizoperi kwenguva refu.
I "jack yezvinhu zvose" inogadzira basa iri kuva mambo. Mutevedzeri wemhizha ane ruzivo rwakanakisisa rweAdobe Creative Suite, uye kubata zvakasimba kwe HTML kuchava kunakidza kune rimwe sangano iro rinongova mutungamiriri wemifananidzo. Uye copywriters, usafunga kuti uri kure nehombodo. Kana iwe uchida kufambisa basa rako uye pakupedzisira wava mutungamiriri wekusika, ushayiwe huno hutano huchakuisa pamusana pekusavhiringidza kukuru. Kana zvikasvika kwauri iwe uye muumbi wekodhi, iwe uchange usiri werugare. Nenzira yakanaka, inokurumidza uye iri nyore kuwana ruzivo rwemunyanzvi uhwu, nekutengesa kwakawanda paIndaneti kuvadzidzisa pasina. Chengeta CodeAcademy yekutanga.
Ndiratidzei Mari
Zvose izvi zvinotungamirira kumubvunzo wekupedzisira: "Ndingawanei mukutengesera?"
Sezvo nemunyika ipi neipi, mhinduro ndeyekuti, zvinobva kune-makore ako ehupenyu, kwaunogara uye zita rako. Zvechokwadi.com, injini yekutsvaga iyo inobatanidza makambani emabasa emakambani uye mapurisa emabasa, yakatumira mubhadharo wakataurwa we $ 40,000 nokuda kwebasa rekupinda mune zvekuparidzira muPhiladelphia, PA. Iyo iyo musoro muNYC inokuwana iwe $ 60,000 pagore, apo nzvimbo yekutanga kuChicago inopa $ 43,000. Zvechokwadi, iwe unofanirwa kuzviita tsvakurudzo yako, sezvo mibairo iri kuchinja nguva yose.
Iwe unogona kuwana Don Draper mamiriro ezvinhu, uye uve mutungamiriri wekusika muNYC, Salary.com inoti unogona kutarisira kuwana mubhadharo wepamusoro weinenge $ 132,000, asi mushure mekubhadharwa nemabhonasi, izvo zvinogona kukwira $ 190,000 pagore.
Kutengeswa kwakakura (uye kwakaoma) basa ... kana iwe uchigona kuitora.