Nhungamiro Inokurumidza Kune Vatsva Kukutengeserana
Zvichiri iwe uchiri kuchikoro uye wakagadzirira kutanga basa rako rekuparidzira, kana iwe unotarisa kuchinja mabasa, unoda kuziva chaicho chaunotarisira. Uye izvo zvinogona kusiyana zvakasiyana zvichienderana nechinangwa chei chaunoda kuzadzisa mune imwe sangano, uye nzvimbo ipi yekutsvaga iwe unoda kushanda nayo. Chii chinowedzera, nzvimbo inogona kuva nekujekesa chimwe chinhu, zvakare.
Mubvunzo Wokutanga: Chikamu Chebhuku, kana Creative Department?
Iwe usati wapinda muchiziviso, iwe unofanirwa kusarudza chauri kunyatsoda kuita kana ukasvika kune rimwe sangano.
Muzhinji, pane migwagwa miviri inofanira kutora - yekusika, kana maakaiti. Izvi, hongu, inotyisa zvikuru; kune maitiro akawanda asina kunyange akafukidzwa nemashoko iwayo. Chimwe chiitiko chekuparidzira chirongwa chinosanganisira, asi hachirevi, izvo zvinotevera zvinokosha:
- Art Director
- Account Executive / Supervisor
- Account Planner
- Copywriter
- Muumbi wekugadzira
- Production Director
- Media Buyer / Planner
- Creative Director
- Web Designer
- Traffic Manager
Chero nzira ipi yaunosarudza, inogara iri basa rakaoma.
Taura Zvakanaka Kugara Nguva 9-5 Maawa
Kazhinji kazhinji, kuparidzirwa kwakafuridzirwa hazvibudiswi mubasa rebasa rekushanda. Iva akagadzirira kwenguva yakareba usiku, vhiki dzevhiki nehuwandu hwekuramba. Basa rokusika ndiyo mwoyo nemweya zvehupi hupi huri kushambadzira. Ndiyo chibereko. Icho chinoreva kuti inofanira kuva basa guru.
Izvowo zvinotenderera, saka pfungwa huru kumunhu mumwechete ndeye musoro-scratcher akazara kune mumwe. Izvozvo zvinoreva kuti, kusiyana neakabhadhara, hapana mhinduro dzakarurama kana dzisina kururama.
Iwe uri pachitsiko chemugadziri wekusika , uyo ari pachitsiko chekwereti.
Mutevedzeri anogara Akarurama, Kunyange Kana Vasipo
Chimwe chinhu chaunowana nokukurumidza zvikuru ndechokuti mari isimba mukudhinda. Kunze kwemasimba ehurumende ( Crispin, Porter & Bogusky , Weiden & Kennedy, TBWA \ Chiat \ Day ) vatengi vane mari yose uye simba rose.
Saka, gadzirira kuva nemafungiro ako ekusika akakwidza pasi chimbuzi nekuda kwechirume cheFrankenstein chechirongwa icho mutengi akagadzirwa nemwanasikana wake uye mubatsiri.
Smart Creatives Ndizvo Zvakakosha-Zvimwe Zvinhu
Iwe une mazano anoita kuti sangano racho ribudirire, uye saizvozvo, iwe uchabatwa semambo kana iwe uchiwana zvakanaka. Ramba uchizviita kwemakumi emakore mashomanana uye iwe rimwe zuva uchava nemazita ako pamusuo webazi, uchibatanidza mazita aBill Bernbach, Tim Delaney, David Abbott, Leo Burnett nezvimwe zvakawanda. Shingairira uye iwe unogona kuveza zita rako mumabhuku ekutsvaga mabhuku uye kuwana mukana wakanaka wokugara uchizviita.
Dzimba dzeMakambani eAkaunti
Kune rumwe rutivi rwemari, kushanda mumabhuku kunowedzera uye pasi. Pasinei zvaunoda kunzwa, iwe uripo kuzoshandira basa rokusika. Pano inongororongedzero yezvipi zvakasiyana-siyana zvebasa rebasa rekuita:
- Tarisira kuzoshanda zvakaenzana nemaawa akawanda sezvisikwa
- Iva akagadzirira kurwisana nebasa rausingadi kubvumirana naro
- Ziva nzira yekugadzira nzira yakasimba
- Dzidza kushandira mutengi pasina kuisa kune zvese zvaunokumbira
- Kuenzanisa bhajeti uye kusangana zvakasimba nguva dzakare
- Basa razvino, kakawanda kazhinji
- Shingaira pamwe nemukuru wekusika
- Iva dhigirii
- Kubatsira nekugadzirwa kweTV uye vhidhiyo inotsvaga
Kuziva Nguva Yekuti Hungu uye Hungu Kwete
Iwe une muchengeti kugutsikana, uye kazhinji unobatwa pakati pemamiriro maviri enyika. Kana iwe ukashanda kune sangano rekutsvaga rinokoshesa basa rakanaka pamusoro pematareji, iwe uchava zvakanaka. Kana iwe ukashanda kune sangano rinongotarisana chete nechepamusoro, tarisira kuti musoro wako udziwe nguva dzose nevakashungurudzika vanoona basa ravo richidzungira kumashure senhengo semumvuri wezvake zvekare.
Asi zvakare, itai zvakanaka uye iwe rimwe zuva ugova guru rinotevera rakaronga nyaya, pamwe naJon Steel naNigel Carr.
Enda mberi kweMadziro eSangano
Panewo zvimwe zvehupenyu mukudhinda pane kungoita basa. Kutengeswa chikamu chemaitiro evanhu, uye kuva akanaka pairi, iwe unofanirwa kuzviisa mumvura.
Icho chinoreva kuti, sechirongwa chakanaka chikwata chehurumende, iwe uchazvibatanidza iwe mumabasa akawanda ezere-curricular anowedzera pfungwa dzako uye maitiro ako. Unofanira:
- Tora mazororo anowedzera pfungwa dzako
- Verenga mabhuku anonakidza uye akasiyana-siyana, magazini, uye mabhuku
- Ona kupfuura zvinowanzoitwa mafirimu
- Endai kumitambo
- Nyora yako blog
- Verenga mapepanhau nemagazini kunze kwemhizha
- Tora zvimwe zvekuita zvinonakidza
Chimwe chinyatsogadziriswa zvakanaka kunaka kwekutaura uropi. Nhengo dzakanakisisa dzichakutarisira kuti uzadze iwe nezviitiko zvinobatsira basa, saka kana iwe uri sangano rezveruzhinji rworuzhinji runopedza chikamu chega chega chenguva yavo yakasara kurira Dungeons & Dragons, zvakanaka, kutengeswa hakusi kwauri.
Zvakawanda Pamusoro Pokushanda Nesimba Kupfuura Kutamba Zvakaoma
Apo zvinosvika pakurwisana nekunyengera, kutaura kuti hazviitike zvakare, chero kupi zvako, kunenge kusingadiwi. Asi usatarisira kutungamira hupenyu hwedombo-nyeredzi kuburikidza nekushanda mukushambadzira. Kunyange zvazvo ichokwadi kuti chimwe chimiro chekushandira uye chimiro chakashandiswa kupararira basa ( Mad Men ndeimwe muenzaniso akadaro), iyo yose yakanyangarika kubva pakuputsa kwemusika kwekupera kwema19ties.
Mazuva ano, sezvinongoita mamwe mabasa, ndezvekushanda zvakaoma nekuita mari. Chengeta musoro wako pasi uye basa rakanaka uye rine mubayiro rinogona kukutora iwe kumativi ose enyika. Rombo rakanaka.