Chiziviso chebasa rinoitirwa vanhu vose (PSA) chiziviso chinoti terevhizheni kana redhiyoyo inotenderera nokuda kwechikonzero kana rudo. A PSA inogona kukosha kukosha kwekuongororwa kwechiremba kwevana kana kukumbira kuti upe mari kuSalvation Army's bell ringers. Iwe unogona kunge uchizivikanwa nePSAs, zvisinei iwe unozviziva kwete. Zvose izvi mavara eTV pamusoro pekukosha kwekuongorora mazamu kana kenza yeprostate ndezviziviso zvebasa revanhu.
PSAs vanoenda kure kuti vazive uye vanoyeuchidza vanhu nezvekuchengetedzwa kwavo, nekuchengetedzwa kwevamwe.
Chii Chinokonzera PSA Kusiyana Nekutengeserana
Zviziviso zvebasa rehuruzhinji hazvibhadhari kutengeswa. Mumwe muparidzi anopa nguva yekutsvaga sechikamu chekuzvipira kwayo pakushumira zvinodiwa nevanhu. Nepo pasina chikonzero chekuparidzira kune air PSAs, inoratidza zvakanaka pachiteshi apo nguva inouya yekuvandudza permisheni yayo yekuparadzira ne Federal Communications Commission (FCC), saka vakawanda vanoparidzira vanovatumira.
Iwe unowanzoona zviziviso zvebasa revanhu zvichifambisa munguva yekudzika-kutarisa nguva yakadai sekunge pakati peusiku uye nguva dzisati dzaitika 6 am. Iwe uchavaona zvakare pane zviteshi zvisingabatanidzwi zvishoma zvemashamba ekukhangisa kupfuura vadzikwi vavo. Ndizvo nokuti zvivako izvi zvine nguva yakawanda yekuzadza.
Chimiro cheterevhizheni yekutengeserana yeTV maminitsi maviri. Kana terevhizheni inongotengesa imwe yemaminetsi ekutengeserana kweterevhizheni , ipapo inogona kusarudza kuzadza miniti imwe yakasara nePSA 60-yechipiri kana maviri PSAs yechipiri.
Iyi nzira inobatsira munhu wose.
Zvimwe zvivako zveTV zvinosarudza kupa imwe nhamba yekutengeserana kwezvikwata kune PSAs, kunyanya pamushandirapamwe unowanikwa munharaunda. Semuenzaniso, muguta rine vana vane makore gumi nemakore ekuberekwa, chirwere cheRadio 40 chinonyanya-chinotarisana nevechidiki vateereri vanogona kutarisa nzvimbo dzekudzivisa kana kubata pamuviri mukati mezuva rekuparidzira, kwete kungova pakati peusiku.
Zvakakurumbira Public Service Zviziviso
Kune hurumende dzakawanda dzinozivikanwa dzehupfumi hwehupfumi dzakapararira munyika yose. Iyi mishandirapamwe inowanzisungirirwa kuAd Ad Council, iyo inoburitsa chiziviso chakanaka nekubatsirwa kwevamwe ve pfungwa dzakasikwa munyika.
Mamwe emakwikwi akakurumbira munhoroondo anosanganisira kuchengetedza kunze. Smokey Bear yakayeuchidza vanhu kuti vasazotanga musango kupisa kubva muna 1944. Imwe PSA inonzwisisika kubva kuma1960 kusvika kuma1980 yaiva Iron Eyes Cody, muAmerica uyo akadurura misodzi nokuti vanhu vakasvibisa nyika yake yekuzvarwa.
Nhasi, McGruff weCriminal Dog anodzidzisa vana dambudziko ravanosangana nawo panyika uye kuti vangadzivisa sei kutambudzwa. McGruff ave ari pamhosva kubva muna 1979.
Chikonzero nei Sangano Rinozivisa Zviziviso Zvisingaonekwi Nhasi Mazuva Ano
Nokuti vashambadziri havamanikidzwi kutaura zviziviso zvebasa revanhu, nekuda kwezvikonzero zvemari, vazhinji havaiti. Apo pane nguva yekuzadza zvekutengeserana, vanowanzomira mitambo yekusimudzira terevhizheni, kufanana nezvemashoko ezvinyorwa zvemashoko ezvenhau .
Mumazuva ano yeSmokey Bear, zvivako zveTV hazvina kuburitsa matanho akawanda ekutsvaga ivo pachavo. Zvakanga zviri nyore kumhanya PSA kupfuura kubudisa mafirimu. Mazuva ano, mumakwikwi emakwikwi enyika ekuparidzira, zvivako zveTV zvinoda kuzviratidza nehuzhinji hwekutengesa sezvinobvira.
Zvinosuruvarisa kuti, PSAs dzinowanzosiyiwa kunze muchitonhora kana kuti dzakatarirwa kune maawa masikati.