Shift In Audience Patterns
Kunyange zvazvo tsika ye8-11: 00 masikati chivako chinonzi inokosha nguva, vateereri vemazuva ano vatanga kurega kubva purogiramu yevateereri vekare.
MuMuvhuro kusvika kuChishanu, vanhu veAmerica vanonyanya kurongedza pakati pe9: 15 dzemasikati ne9: 30 masikati. Viewership yakaderera pakuguma kwepakuvamba nguva, 10: 45-11: 00 masikati Varume nevadzimai vanowanzova nemaitiro , asi zera rinonyanya kukoshesa nguva. Vataridzi 18-49 vanowanzotaurirana munguva yekupedzisira yekutanga nguva, asi vatariri vanopfuura 49 vanowanzotanga zvakare.
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Zvivako zveTerevhizheni zvinongoshanda chete zvakanyanya kubudirira, kana kuti zvichida kubudirira, mapurogiramu panguva yakawanda. Hurukuro-husiku hukuru hurukuro inoratidzira, mitambo, uye zvionekedzo zveterevhizheni zvinowanzoita zvakanaka kwazvo mumatanda aya.
Nemhaka yezvikwata zvepamusoro pakuona panguva yepakutanga nguva yekuvhara, iyo ndiyo inowanikwa-inoda nzvimbo yevashambadziri zvakare. Mari yekutengeserana nekutengeserana panguva yekutora nguva yakawanda inodhura kune yekusina nguva yepamusoro, yakadai semakore ekutanga.
Zvinoratidza kuti vane mahwindo mashoma ekana ekuzviratidza.
Nokuti nguva yakatsvaga yakakosha zvikuru, mitambo haigoni kuwana chiratidzo pane nguva yakawanda iyo isingakurudziri vataridzi. Kana humwe hutano hunotanga kumira kana kusambobatanidza nevateereri kana uchienzaniswa nemakwikwi ayo, huchakurumidza kurambidzwa uye huchatsiviwa neimwe chirongwa.
Kuchinja muHutori Nguva Nekombiyuta
Mumakore achangobva kupfuura, nguva huru yakaona dzimwe shanduko dzakasiyana kubva kune teknolojia.
Nheyo dzakadai seNetflix neHulu dzakashandura kuti vanhu vanoona terevhizheni sei. Panzvimbo pokumirira chikamu chinotevera chekuratidzwa kwavo kwavanofarira pane rimwe zuva revhiki, vanhu panzvimbo ino vanozvichengetedza-kutarisa nguva yakazara mune imwe chete.
Vanhu vaiwanzoita zvirongwa pasi pezviratidzo zvavanofarira. Kana vakashaya purogiramu yavo yaidiwa nguva yepamusoro, vaifanira kutarisira kudzokera zvakare. Iye zvino, vanhu vanogona kutarisa zvinoratidza pose pavanoda uye vanobata pane zvikamu zvavanosuwa. Izvi zvakaita kuti zvive zvakaoma kutevera vataridzi vateereri uye kutora vanogadzira. Mitambo iri kuedza kubata nekushandura mabhizimisi avo ekuwedzera kuburikidza nekushanda kwayo nguva inoratidza.
Nokupa mienzaniso yakakurumbira kuburikidza ne-on-demand service, mitambo inogonazve kusanganisira zvekutengeserana uye kugadzirisa vanhu kubva pakufambisa mberi. Ichi chinhu chakanakidza chevashambadziri, sezvo ivo vane vateereri vakavimbiswa.
Ivo vari kutendeukira kune chigadzirwa chekugadzirwa mune zvinoratidza kakawanda, panzvimbo yekutengeserana, kuti vatsive mari yavanowana vanorasikirwa nekushaiwa kwekutengeserana. Nokutsvaga michero sechikamu chekuratidzira, vanogona kuita vashambadziri zvakajeka.
Zvisinei, kutevera maonero kunoramba kuri kuoma, uye purogiramu yepakutanga inowedzera kuchinjeka kune-iyo-nguva inoratidza, saiye chaiyo terevhizheni, kukwezva vateereri munguva chaiyo.
Nguva yekutanga ndiyo nguva yakakosha yezvikwata uye vatengesi. Ndiyo apo vatengesi vanoda kuisa zvishandiso zvavo uye apo mitambo inowedzera mari yavo yakawanda.