Advertising Agency Agency Mazita Ari Kuwedzera Kuumba
Zvinoshamisa kufunga kuti mune imwe shandhu inoita kuti chingwa nehotela zvayo zvive nehupenzi uye kutanga, kushambadzira kune mimwe yemamwe mazita ehurumende anoshingaira pasi.
Zvakanaka kutaura kuti mapeji edzimhosva chete anokwikwidza nzira iyi isingatauri yekutumidza mazita. Zvave zvataurwa kuti kuzvikudza ndeimwe yezvinhu zvakaoma kune chero sangano rekuita, uye unoita zvakanaka, uye izvo zvinoratidzwa zvakajeka ne bland uye mabhii mazita ekugadzirisa ari kuitwa.
Chimiro, kunyanya kune makore ekupedzisira 60-70, inoratidzika seyi: muvambi wenheyo yekutanga 1 + muvambi wezita 2 = zita rebazi. Izvi zvinoshandurwa kuti vave nhamba yekuchenesa yevadzidzi kana vachijoka nekambani, kana kukurudzirwa.
Vavengi Vanonyanya Kukuru Vane Mazita Anonyanya Kuita
Tarisa mahofisi makumi maviri nemashanu ekupikisa pasi rose muna 2016, akarongwa nemari. Aya ndiwo mazita makuru emasangano ane bluu-chip client.
- WPP Group, London
- Omnicom Group, NY City
- Publicis Groupe SA, Paris
- Interpublic Group of Cos., NY City
- Dentsu, Tokyo
- Accenture's Accenture Interactive, New York
- PwC's PwC Digital Services, New York
- IBM Corp. IBM iX, Armonk, New York
- Deloitte's Deloitte Digital, New York
- Havas, France
- Hakuhodo DY Holdings Tokyo
- Alliance Data Systems Corp. yaEpsilon, Texas
- BlueFocus Communication Group, Beijing
- MDC Partners, New York
- DJE Holdings, Chicago
- Acxiom Corp., Arkansas
- Cheil Munyika Yose, South Korea
- Experian's Experian Marketing Services, New York
- Advantage Solutions 'Advantage Marketing Partners, California
- MC Group, Berlin
- Engine Engine, London
- Asatsu-DK, Tokyo
- Freeman, Texas
- Acosta's Mosaic, Texas
- Aimia, Canada
Uye heino urongwa hwemamwe masangano anoita mari yakawanda, gore negore:
- Havas Suresnes, France
- Aegis Group, London
- Sapient Cambridge, Massachusetts
- aQuantive, Seattle
- Aspen Marketing Services, West Chicago, Illinois
- Cheil Communications, Seoul
- Monster Munyika Yose, NY City
- WB Doner & Company Southfield, Michigan
- Cossette Communication Group, Quebec City
- Richards Group, Dallas
- Bartle Bogle Hgarty, London
- M & C Saatchi, London
- Chime Communications PLC, London
- Merkle Lanham, Maryland
- Weiden + Kennedy Portland, Oregon
- RPA, Santa Monica
- Cramer-Krasselt, Chicago
- TBWA Munyika Yose, New York
- J. Walter Thompson, New York
- Wunderman, New York
- Y & R, New York
- Weber Chandwick, New York
- Edelman, Chicago
Kunyange zvakadaro wakamuka? Makorokoto. Kuna ani zvake kunze kwevashandi vemapurisa aya, mazita acho anenge akangoyeukwa uye anofadza sevha yefriji yeparridge.
Nechimwechete (Engine Group), Icho chinongova chikwata chekushambidza chezvinyorwa zvinotyisa, zvinyoro zvishoma nezvimwe uye kuedza kusinganzwisisi kukwidziridza egos vevakiki. Sangano rekugadzira saB Bartle Bogle Hegarty , somuenzaniso, rinogona kunge risati rava kure zvikuru nhasi nemavheji akaenzana uye akanganwa moniker. Ichokwadi, kune sangano iro raimbova ne "mazwi inopesana nekutaurirana" semuchengetedzi wayo, yakanyatsoisa yakawanda muzita rekambani. Hazvingadi here chimwe chinhu chekusika, uye chidimbu, chave chiri nani? Chimwe chinhu chinoratidzira kusika kwechikwata, icho chiri kugadzira zvikuru.
Asi zvinoratidzika kuti ndizvo zvaive, mumakumi matanhatu, makumi manomwe, makumi masere, uye makumi mapfumbamwe, kuti masangano aende ne "mazita ari pamusoro pemusuo" kusvika. Kunyange hurumende dzakanakisisa dzese dzakamboita nyasha munhizha, kusanganisira Doyle Dane Bernbach, Ogilvy & Mather, uye TBWA , vose vakatambura ne "Ndinoda kuva mukurumbira!" syndrome.
Uyu muenzaniso wekare we ego kuridza hukuru hwakanaka. Mune chero mamiriro ezvinhu apo mazita anoumba musoro webazi kana bhizimisi, hazvigoneki kuti mumwe munhu achaenda uye mumwe munhu achabatana, kana kuti achasimudzirwa. Ndicho chikonzero iwe unopedzisira uine sangano risina njere mazita akaita se AMVBBDO. Kunyanya, iyo inongova muto wekutanga. Kana uine zita rakawanda rekufunga, hapana chimwe chezvinhu izvi chinokosha. Uye masangano emazuva ano anoziva izvi zvose zvakanaka.
Izvo Zvakanga Zvadaro. Ikozvino Iko ... Ndinotenda.
Dzimwe nhengo dzezvematongerwo enyika dziri kutanga kusvika kune imwe nzira yekusika yekufunga.
Yakasimba, isingakanganwiki uye sangano rekugadzira mazita ayo iye zvino anonyanya kushandiswa mubhizimusi anosanganisira:
- 72 Uye Sunny
- Strawberry Frog
- Taxi
- Wexley Chikoro cheVasikana
- Big Spaceship
- Bhengi
- Pocket Hercules
- Kids Love Jetlag
- Omelet
- David & Goliath
- Walrus
- Amai
- Moosylvania
- Zvisikwa
- Blammo Worldwide
- The Glue Society
- Farm
- Bonehook
- Catapult
- Huge
- Mosaic
- Organic
- Zenith
- Cactus
- Critical Mass
Misiyano pakati pezvinyorwa zviviri ndeusiku uye masikati. Kunyange imwe, yekare, inotarisa pamba pamunhu anonyadzisa chikwereti kune varairi, imwe yacho inonakidza kuunganidzwa kwemasangano anogadzirisa nyaya kunze kwezita.
Tora Blammo Munyika Yose semuenzaniso wakanaka. Zvinonzwisisika zvine pfungwa yekuseka, nzira inonyoresa, asi zvakare inotaura kuti ichava nemigumisiro. Fungidzira kana vakange vaine mazita emazita emakwikwi mana makuru mubazi - McNab, Gee, Simon naEmslie.
Izvozvo zvingave zvakagadzirisa kutarisa kwechipiri here?
Zvichida muzuva ravo, vatengi vaida pfungwa yekugadzirisa uye nheyo yakasimba kubva kumasangano avo, uye naizvozvo "zita soup" chakanga chiri chisarudzo chakanaka chokukwezva vatengi. Zvakakosha kuziva kuti rimwe remasangano makuru ekusika akamborarama, Doyle Dane Bernbach, aive "nezita soup."
Mazuva ano, zvinoratidzika kuti vana vatsva pachiganda vari kutarisa zvinhu zvishoma zvakasiyana. Zvechokwadi, havasi mune makumi maviri nemashanu, uye zvichida haazombofungi hukuru hwakawanda, nhoroondo, uye zvikwereti zvekukwikwidzana kwavo zvakanyanya kubhadharwa. Asi nemasangano akaita saamai neTekisi achiita mafungu makuru, haafaniri kushamiswa kuona ivo vachikwira pazvitsitsinho zvevakomana vakuru.
Saka mune zvido zvekuchengetedza iyi shanduro itsva uye "kuiratidza pane kuti ichitaura," iri dambudziko kune makumi maviri nemakumi maviri nemasere ehurumende dzepamusoro - torazve. Hazvifaniri kutora nguva yakareba, kana kutoreva chero chinhu. Sarudza shoko risina kushandiswa kana mutsara; Heino urongwa huchakubatsira iwe kunze.
AFTERSHOCK, VOLCANO, BLITZ, WHALE, ALLIGATOR, PHANTOM, CHARADE, BLINKER, CYCLE, STATION, HACKSAW, DRONE, ARRIVAL, GOLD, JUGGLER, PLUG, SCREWDRIVER, YELL, COAL, AIRPORT, CELLAR, TENT, CROWN, ZEBRA, SPONGE, SODA, BOUNDARY, CREAM, RIVER, BOOKWORM, MINT, PORTER, CHERRY, FRICTION, HEAT, GRENADE, uye ATLAS.