Ita Kuti Magazini Yenyu Isakanganwa
Tanga kushandisa nzira idzi 5 yekuvandudza mararamiro emagazini yako nhasi.
Dzai Makagadzirira Magazini Anovhara
Funga nezvezvivharo zvemagazini matatu anozivikanwa: Nguva , Cosmopolitan uye Men's Health . Iwe unogona kunge uchiziva maitiro avanoita, pasi kune typeface yemagwaro avo. Uyu ndiwo muenzaniso wekugadzira mazita akanaka nokuti magwaro iwayo achava pakati pezvinhu zviri nyore kuona pane rack rakazara. Asi zvifukidziro zvinopfuura mapikicha akajeka uye mafonti ane simba. Vanofanira kutaurirana maonero emagazini.
Muvhuro weMuvhuro 2010 weMotor Trend yakave yakagadzirwa naBuick pachivharo chake kwekutanga kubva muna 1982. Kunyange zvazvo magazini yaive ichitarisa Buicks nguva dzose, zvigadziro zvayo zvinowanzoratidza motokari dzakadai seCorvettes, Mustangs nePorsches, iyo inokurudzira kuti magazini anofarira maonero.
Nokuisa Buick pachivharo, magazini iyi yakakwanisa kuratidza zvakare musoro wayo wokuti "Yeukai 30 Yekupedzisira - Buick Yadzoka!" uye kuita chimwe chisingatarisirwi.
Uyai nechinangwa chekuvharika chinogona kukwevera meso evadzidzi kubva pamamita matanhatu kubva ipapo. Kana uchinge wakagadziriswa, shingairira kuti vaverengi vagone kuwana magazini yako nyore nyore. Asi usavhunduka dzimwe nguva kuputika kubva muchiganda kana iwe une chikonzero chakanaka chekunyora.
Tarisa Zvaunofunga Nevateereri Vako Vanotarisira
Kunyange zvazvo chifukidzo chakanaka chikawana vaverengi kuti vatore magazini yako, chii chiri mukati unofanira kutengesa brand yako.
Iwe unotarisira zvinyorwa zvakasiyana kubva kuAlterior Digest zvakaenzaniswa neHome Homes & Gardens , kunyange zvazvo zvose zviri zviviri zvinorarama nzvimbo. Aya magazini anoziva vavariro dzavo uye pane nzvimbo yokuti vabudirire kuvapo.
Kana zvinyorwa zvisingatauri, migumisiro inogona kuva yakaipa. Muna 2001, Rosie O'Donnell akabatsira kutanga Rosie , zita rakagadziridzwa uye rakashandurwa reCcCall yemakore 125. Asi mushure memakore maviri gare gare, magazini yacho yakabatanidzwa mukukakavara pamusoro pekugadzira kurasika. Kunyange zvazvo O'Donnell aiva mutungamiri mukuru wezvemitemo, The New York Times yakashuma kuti yakarohana nemudzimai wemagazini ichi pamusoro pekutonga, kusanganisira chido chake chekutaura zvisingabvumirwi neusorthodox sezvakaitwa nemhosva yekurohwa naMike Tyson mune yemagazini yevakadzi.
Magazini yako inoda niche. Kana ikanyanyisa kure nechinangwa chayo, vaverengi vanowanzovhiringidzika, sevashambadziri, uye haugone kuvaka nheyo. Kuwana nzvimbo yako kwakajeka sekuenzanisa zviri mukati mako nevanokukwikwidza 'nekuita runyora rwemashure, maonero uye unhu hwaunoda pamagazini yako. Zvadaro, paunotarisana nemubvunzo pamusoro pezvakagadzirwa, unogona kutarisa urongwa hwako kuti uone kana hunoenderana nemitemo yawakagadza.
Sarudza Chimiro Chinojekesa Chinoratidza Chinangwa Chebhuku Rako
Ziso-kubata chifananidzo chinogona kuudza muverengi kuti magazini yako ndeyei nenzira iyo mazwi asingagoni.
Inotaurira kusarura vs. tsika, hipness vs. conservatism uye exclusivity vs. kukukumbira kukuru. Ramba uchienzanisa nekushandurwa mumagazini yekugadzirisa kuti uone kuti kutarisa kwako hakusi kukura.
Izvozvo ndizvo zvakaitika neHarvard Business Review , iyo yakanyanyisa kuratidzika kwayo apo ichichengeta mitemo yayo. Kuburikidza nekugadzirisazve, magazini yakava nyore nyore kufamba, yakanyanya kufadza vangave vaverengi vatsva uye yakachengetedza zvidzidzo zvayo zvekudzidza. Bata zvinyorwa zvakajeka zvakare. Vaverengi 'nyanzvi dzekutanga dzinofanira kudzimwa kana zvakaoma kuti vawane zvavanofarira. Kuonekwa patsva kunoda kfupi "Kubva muEditor's Desk" tsanangudzo yekuti sei inoita kuti magazini yako ave nani.
Mhinduro kune Vateereri Vako Vanochinja
Kunyangwe mifananidzo yakajeka inoda tweak kuratidza kuchinja nguva. Chimwe chinyorwa cheNewsweek chaisanganisira zvinopfuura mafirimu.
Mutsanangudzo yakajeka kune vaverengi, Newsweek vakati zvaive kuchinja kubva pakutsvaga mashoko nyore nyore mune mamwe mhizha kuitira kuti vadzokere zvakare pamasimba ekutanga e Washington nezvematongerwo enyika.
Hazvisi nyore kutaura kuti iwe haungafariri zvingave zvinonakidza zviripo nekuda kwekuda mari. Kazhinji, sarudzo inouya apo iwe wakatarisa fads, wakasarudza kuti maitiro uye unoziva kuti unofanirwa kupindura. Pana Newsweek , zvaireva kusimbisa kuisa pfungwa, asi pane dzimwe nguva kuwedzera marati ndiyo mhinduro.
Magazini anotsvaga vechidiki ave achishungurudzika apo vaduku vakawanda vanosarudza Indaneti uye mafoni kuti varambe vachibatana nenyika yavo. Vakaurayiwa: Teen (yakabudiswa kubva muna 1954-2008), Elle Girl (2001-2006), Teen People (1998-2006) uye Jane (1997-2007).
Kumagazini yevechiri kuyaruka, ruzivo rwakawanda runogona kusanganisira nyaya pamusoro pezvishandiso zvitsva zvefoni yako, nzira yekudzivisa kutyisidzira kwepakombiyuta, tweet killer uye kuti ungashandisa sei Facebook kana MySpace. Izvo zvingadai zvisingadai zviripo makore gumi akapfuura. Ongorora kuti magazini yako inopindirana sei munyika yanhasi. Iwe unogona kuva nenyaya dzakanyora zvakanaka nemifananidzo yakaisvonaka, asi kana chinangwa chako chevateereri chitamira kune imwe nzira, iwe unofanira kufamba navo.
Mutengo Wacho Kupfuura Mapeji
Vakai maraki enyu nenzira dzinowedzera kunze kwemaji emagazini yako. Mabhuku akawanda anogadzira chiitiko chakanaka kana kuti anoita kuti awedzere kuisa pachena paanenge achishandisa Webhu kukwevera vanhu kune zvakagadzirwa.
Fortune inogadzira pachena pachena nekambani yayo ye "Fortune 500" makambani. Izvo zvakafanana ne "Sexiest Man Alive" iri muvanhu . Iwe unogona kuwana Chiratidzo Chakanaka Chekuchengetedza Dzimba Chekubvumirwa nezviuru zvezvinhu zvekutengesa, izvo zvinoita kuti chiduku chiduku chinyorwa pahutano hwemamiriyoni evatengesi. Tarisa pamagazini yako kuti uone kana pane mukana wakafanana wokugadzira buzz. Tsvaga nzira dzekugadzira kuzivisa marashi yako kuitira kuti iwe ugone kuramba uri mberi kwekukwikwidza kwako.
Shandisa webhusaiti yebhuku rako rekubudisa uye yehuwandu hwemagariro evanhu kuti ugadzire marimi ako paIndaneti Dhonza vanhu kubva mumagazini yako kuenda kune yako yehutaneti uye pamwe chete. Nenzira iyo, uri kutaurirana nevadzidzi panguva iyo iri pakati pezvinyorwa zvepa magazini. Yeuka, vanhu vachiri kuda kuva nechikonzero chekutenga magazini yako. Kushandura kune maitiro matsva ezvevhidhiyo hakurevi kufa kwemagazini. Asi zvinotora kuzvitsaurira pakushambadzira kuti uve nechokwadi chokuti hausi kurasikirwa mumagetsi.