Indasitiri yeveshizha yakazara nezvimwe zvinopiwa zvine chinyorwa chechigodo chemadhaka. Hazviratidzi kumira chero chinhu kana ani zvake. Kana nhepfenyuro yako yemhizha iri munharaunda iyi, izvi ndizvo zvikonzero zvikonzero nei.
Iwe Unoshaya Vateereri Vako Vanotarisira
Iwe unofanirwa kuziva chirevo chako chevateereri . Kana iwe uchiratidza kusawirirana nezvinodiwa uye zvinodiwa zvevatengi vako, zvino hazvizoiti zvigumisiro.
Kana iwe uchidhinda magazini, iwe unogona kunge une boka rakasiyana revanhu vanoriverenga. Ndiyo hurukuro yako yevanhu . Kana vaverengi vako vari vakadzi vane makore 25-54, vangave vadzimwa kana iwe ukagadzira mushandirapamwe wekutsvaga marangariro unongonyanya kuda kune vane makore 18-24.
Ichokwadi, iwe nguva dzose unoda kunge uchifunga nezvekuita nevashumiri vemangwana, asi kwete pamutengo wevadzidzi vako vakavimbika nhasi. Iwe haugoni kusarudza kuva ultra-yemazuva ano uye edgy usiku hwose kana isingafananidzi yako chigadzirwa. Tichitarisa kumutengesi wezvokudya zvevatengi, Smucker ane mifananidzo yakanaka yemhuri nokuda kwejeri, jam, uye kuchengetedza. Haikwanisi kutora inzwi remurume ane chinangwa chekushandisa simba. Iwe unofanirwa kuziva chigadzirwa chako uye nzvimbo yacho mumusika.
Zvawakagadzirwa Zvokuona Zvakaipa
Mune mhando dzose dzevhidhiyo, kutarisa kwechigadzirwa kunokosha.
Tanga nematanho aya mukugadzira chinyorwa chemashizha. Mavara ako uye mararamiro akasarudzwa haafaniri kuitwa pamhepo, nokuti izvo zvisarudzo zvinotaura zvakawanda nezvako.
Makambani ezveMedhia anowanzovandudza maitiro avo nguva dzose, kuonekwa sechitsva, yakakwirira-tech uye inoyevedza. Pane kutarisa kune pepanhau reU.SA Today rakasiyana chaizvo neThe New York Times .
Hapana pepa inogona kutora imwe yacho kutarisa pasina kukanganisa kukuru pane izvo vaverengi vavo vanotarisira kuona.
Tora peji kubva mubhuku reGoogle, Yahoo kana Microsoft. Apo makambani aya anovandudza kutarisana kwavo kwekambani, yakangwara. Makambani ose matatu ane mabhiriyoni emadhora mune zvigadziriswa kuti achinje zvachose mavara avo kana vachida, asi vatariri vavo vanoziva kuti haisi iyo nzira yakarurama. Funga nezvemigumisiro kana iwe uchinge wanyatsogadzirisa.
Mharidzo Yenyu Haisi Muchienderana
Kunze kwechinhu chako, kambani yako yevhidhiyo inogona kunge ine tagline iyo inoshandiswa kureva zvinhu zvose zvaunomirira. "Classic Rock Inotamba kubva kuma60s na70s" ingangodaro mutsetse inoshandiswa neredhiyo.
Kana iwe ndiwe ani, zvino zvinokuvadza mararamiro ako kana iwe uchikanda mumimhanzi kubva kuma80s uye makumi mapfumbamwe. Ndizvo zvauri kuudza vanhu chinhu chimwe, zvino kuita chimwe. Mutungamiri wepurogiramu yeparedhiyo anoziva kuti mitsara yekunyora inokosha mukugadza nzvimbo yechiteshi mumusika. Mutungamiri wepurogiramu haagoni kungosarudza kutamba nziyo dzake dzinofarira kana mimhanzi iyo isingasviki nemavhidhiyo .
Mutauro wako unofanirwa kumira chimwe chinhu chakataurwa nevateereri. Nhare yeredhiyo inoti "inotamba" haina kutaura chero chinhu.
Izvo zvinokonzerwa zvingave zvinyorwa, hip-hop kana nyika. Tsananguro yako yemutambo inofanira kuva yakfupi kuitira kuti isakanganwe, asi iva nechokwadi chokuti mashoko mashomanana anoratidza zvinoreva.
Iwe Hausi Kusungirirana Nemharidzo Yako
Iwe unogona kuedzwa kuti uchinje logo yako kana kuti tateti nguva dzose kuti ugare "wakachena". Dambudziko nderokuti hauri kupa vateereri vako nguva yakakwana yekuchera zvauri kutaura usati wataura chimwe chinhu. Simba rako raizoshandiswa zviri nani mukuparadzira chirevo uye shanduro yaunenge uine pane pane kutangira.
Nhengo yeTV inobatana nayo inogona kudana nhau dzaro "NBC 7 News", chete kuchinja ku "Channel 7 Action News" uye "NewsCenter 7." Kazhinji, zita rinoshandura rinoreva chigamba chitsva, mimhanzi itsva nhau uye davi rechikwata chitsva mu studio. Icho chinhu chakakura uye chinodhura.
Dzimwe nguva, kuchinja kunoshamisa kwakadaro kuvanza dambudziko guru.
Zvichida kuti Channel 7 haina kuita zvakanaka muNielsen kukohwa , saka iyi ndiyo yekugadzirisa nokukurumidza. Zvisinei, mari uye nguva zvichange zvichishandiswa zviri nani pakusarudza kana vataridzi vakaita sechigadzirwa, zvakadai senhau uye anchor muzvinyorwa zvemashoko, panzvimbo yehutari-kupfeka.
Nzira Yako Inofadza
Iyi ndiyo dambudziko rakaoma kukunda. Paunenge uchida kuti branding yako ishandise uye inakidze vateereri vako, ungangodaro unotya kusimudzira miganhu kure, kunyanya sezvo iwe usingadi kukanda zvachose chikwangwani chako kana kuita chero chinhu chinogumbura vatengesi vako ikozvino.
Nokuriita zvakare rakachengeteka, iwe haugoni kuvhara ani zvake, asi kutora kwako kunounza yawns pane kufarira. Terevhizheni inotanga chirongwa chinoti, "Chiteshi chechina, Ndimi" Zvichida vangaona vatarisiri vachitsvaga nezve "unoita chii?" Iwe hauna kuti iwe uri # 1. Iwe hauna kuti iwe ndiwe wekuparadzira nhau. Iwe hauna kutaura chinhu asi chimwe chinhu chisina maturo.
Indasitiri yezvokudya izere nemaitiro ekugadzirwa kwekare anoshanda. Imwe muenzaniso ndeyeBurger King's "Ivai Nzira Yenyu" yekuparidzira mumakore makumi emakore akapfuura. Zviri nyore, zviri nyore kuyeuka uye zvakaiswa mumimhanzi. Chikonzero icho chakashanda ndechekuti "Itai Kuti Nzira Yenyu" yakagadzirirwa kuratidza kuti iwe unogona tsika-kuraira hamburger yako nzira ipi neipi yawakada, iyo yakasiyana nedzimwe mabhanhire emagetsi, izvo zvakangoerekana zvakupa ketchup, masardard, uye pickles uye ' t rega uite shanduko.
Kutengesa kunotarisa nyore kusvikira uchiedza. Makambani makuru anoshandisa mamiriyoni achiita chokwadi kuti shoko ravo rakarurama. Kunyange iwe uchida kunge usina zvinhu izvi, iwe unogona kunyatsoongorora chigadzirwa chako uye paunoda kuimisa maererano nevakwikwidzi vako. Chero chaunenge uchiita, iva nechinangwa mumatauriro ako uye iva nechokwadi chokuti unogutsikana nezvamunoda kuti utaure usati wambozvipa pachena.