Is Broadcast Advertising Kuda Kwebhenekeri Yako?
Muzuva nemakore apo vanhu vari kuwedzera kukuvadzwa nekutengeswa kweTV, kushambadzira kuparidzirwa kwave kwakaoma kumasangano ehurumende munyika yose. Miti yakadai seThe Hopper kubva kuDish Network, uye nedzimwe DVRs, zviita kuti zvive nyore kutamba matanho ekupararira akapfuura. Muzvokwadi, funga kumashure nguva yekupedzisira iwe, somutengi, wakagara kuburikidza nekutambira kwepaTV paTV. Wakateerera here? Waive uri kufambisa webhusi pafoni yako, kana iwe wakasvetuka uchienda kuchivanze?
Ngatitendese ... nguva yekupedzisira iwe wakatarisa kutaridzira TV iripi? Zvichida chiitiko chemutambo sa Super Bowl, chaiko?
Ichi ndicho chikonzero kune mutsara wakanaka pakati pekutora maonero evatariri, uye kuvatsamwisa. Asi mukuedza kwakanyanya kuwedzera kuisa pfungwa dzavo, iyo indasitiri iri kurwisa vatengi nezvose zvinoshungurudza chido nekusimudzira kweteremarketer inopera.
Zvisinei, tisati tapinda mumate uye mabheti echirongwa pachedu, ngatitorei nekukurumidzira tsanangudzo yechirongwa ichi, uye chii chinofanira.
Tsanangudzo:
Izwi rinoshambadzirwa kushambadzira rinoshandiswa kune zvekutengeserana zvinoshandiswa pane terevhizheni kana redhiyo, izvo zvinowanzoti mavara. Inozivikanwawo se-ku-kutengeserana mumhepo, uye ndiyo inotora mari yakawanda yemari inoshandiswa mune zvemiterevhizheni nezviterevhizheni. Izvi zvose zvinofungidzirwa kuva pamusoro pe-the-line advertising. Kunyange zvakadaro, zviziviso zvakawanda zvinobudiswa zvinobudiswa paIndaneti panguva imwechete, kuburikidza newebsite yakadai seYouTube, kuitira kuti kuwedzere kuzivikanwa uye kukunda chikwata chekusimuka kwechikwata mumakamuri okurarama.
Broadcast Advertising Costs
Sezvo mutengesi, iwe uchabhadhara pane nzvimbo yakatarwa nezvakawanda, zvakasanganisira kureba, nguva iyo nzvimbo yacho inopera, iyo inotungamirirwa nayo, uye inonyanya kukosha, iyo inoratidza kuratidzira panguva iyoyo.
Izvi zvinotengeswa nedhipatimendi rezvemitambo yebazi rekutsvaga , kana sangano rekutsvaga rekubudisa media, iro basa rayo rokutaurirana maitirwo akanakisisa uye nguva yezvokutengeserana.
Mavara anogona kusiyana murefu, vamwe vari maawa masere 5-10, vamwe vachienda kwenguva yakareba sokutengeserana kwose. Zvisinei, nzvimbo dzakawanda dzinenge 30 kana 60 seconds pamuserevhizheni, uye 15, 30 kana 60 seconds pamusasa.
Pane imwe nzvimbo inotengesa mukutengeserana kwemazuva ekutanga kuratidzira kunodhura zvikuru, asi nzvimbo dzinofungidzirwa pamadhora mashoma pakatarisana nemadhora 12am zvichange zvisingakwanisike, pamwe nemutengo we $ 5 kubva ku1000 vataridzi varipo. Asi, iwe uchawana zvishoma zvemaziso ebhidha rako. Kana iwe uchida vateereri vazhinji, nzvimbo yeSupp Bowl ndiyo nzira yekuenda nayo, asi mutengo wemasekondi 30 chete uchange uchitenderera $ 1- $ 2 mamiriyoni!
Kuumba Mavara Pakuparidzira Advertising
Zvechokwadi, usati watenga mhepo, iwe unofanirwa kubudisa zvekutengesa, zvakare. Zvinofungidzirwa kuti mavhareji emari ekugadzira nzvimbo yemaminetsi makumi matatu nemasere inodarika madhora 350 000, uye izvi hazvirevi mari yekutenga mhepo. Asi kana iwe wakachenjera, uye une pfungwa huru iyo isingadyi bhajeti huru, unogona kubereka nzvimbo nokuda kwekodha se $ 1000. Izvozvo zvingareva kusina chero sangano rekuparidzira uye kuzviita iwe pachako, izvo zvisingambotarisirwi.
Inopomerwa Sekushandisa Kutengesa Chishandiso
Imwe nzira yekutengeswa kwemashambati inoratidza kuti inonyanya kuzivikanwa pakugadzira kutengesa ndiyo yakananga kupindura terevhizheni (DRTV).
Ichi chiziviso chinokumbira kutengeswa, uye chinokupa nzira yekuraira zvakananga kuburikidza nemashoko anopiwa mune chiyeuchidzo. Ichi hachisi chiziviso chinotungamirirwa nemafungiro, uye kazhinji chinotevera nzira yezviratidzo uye kudzokorora kwezvibatsiro.
Bhuku raBilly Mays rakapedzisira riri tenzi wehupenzi iyi, zvichiita zviuru zvemadhora nechipiri pane nzvimbo yakakurumbira. Kune kazhinji maitiro maviri eDDTV, iyo fomu shoma yekutengesa iyo inotora 1-2 maminitsi, uye iyo yakareba fomu version iyo ichagara inenge maminitsi makumi matatu uye inowanzova nehupenyu hwevanhu, zviratidzo zvakawanda uye mikana yakawanda yekushevedza nekugadzirisa. Zita rakakurumbira kune iyi yekutengeserana ndiyo inonzi infomercial.
Kana iwe wakambonzwa mutsetse "asi tarisira, pane zvakawanda" iwe uchanzwisisa nenzira iyo inopesana nayo inoshanda, apo zvipo zvinowanikwa nokukurumidza kunokurudzira vanhu kutora foni uye kudana.
Ron Popeil, muumbi weLontimetime Rotisserie, inhau inowanikwa mumhando iyi yekudhinda. Zvisinei, inofarirwa nemasangano makuru ekupikisa seari nzira inodhura, yakasviba uye isina tsvina yekutsvaga kutengesa, uye haifaniri kuonekwa seipi nzira yakanaka yekugadzira mararamiro emhando (ungatenga zvigaro zveNike kubva kune zvisingabatsiri here?)
Pamberi peIndaneti, kuparadzirwa kwemashambadziro ndiyo nzira yakakurumbira yekusvika kune vatengi-vatengesi vatengesi. Mazuva ano, neIndaneti ichipararira zvakanyanya, uye vhidhiyo revhidhiyo redhidhiyo (DVR) kugadzirisa zviziviso, kushambadzira kuparidzira hakusi mhou dzvene yaimbova.
Mubvunzo Mukurusa: Unofanira Kusarudza Kutapudza Ads?
Izvo zvakafanana nokubvunza kuti inguva yakadini tambo iri. Kune vamwe, kuparidzirwa kwemashambadhi isiri nzira inonakidza yekuzivisa nekuita kuti vanhu vataure nezvechigadzirwa kana basa. Zvisinei, pasina kubatana kune webhusaiti kana imwe nzira yakatengesa yekutengesa, inowanzotaridzirwa chete iyo ... uye nhumbi yekuziva, kwete mutyairi wekutengesa.
Panewo mubvunzo webhajeti. Chii chaunogona kuwana? Unogona kuisa kupi? Vanhu vangani vachazviona? Iwe unopedza bhajeti yako yegore negore panzvimbo yeplashy 30-yechipiri Super Bowl nzvimbo mune tariro yekuwana ruzivo rwakakwana kuti ugone iwe gore rose? Kana, iwe unoparadzira here, uye unoenda bhasika shoma asi hutachiona?
Chinhu chimwe ndechechokwadi. Nzvimbo yako inofanira kunge yakakwanisa kurarama paIndaneti, uye inofanira kuwana hutsva hwehupenyu huri ikoko, kwenguva refu mushure mokunge usingaiti paTV.