Vamwe vamiririri vanotaura uye kushandiswa kwepfungwa dzinoenda kumabasa ekubhadhara mari, nekubatanidza kune-zvakadzama zvinyorwa pamusoro pezvidzidzo izvi. Kana pane chinyorwa chinokosha, ndechokuti kunzwisisa maonero emakambani kunogona kusimbiswa zvikuru nedzimwe ruzivo rwepfungwa.
Kugadzira Mharidzo, Slogans uye Product Names
Chimwe chinhu chikuru chekutengesa uye kushambadzira kuri kuita mharidzo inotarisana nevatengi uye vanhu vose. Bhuku rinofukidza nzvimbo ino zvakadzama. Kune vanhu vari muhukama hwevanhu vose, kunzwisisa mutengesi, mutengi uye zvepfungwa dzepachena zvinogona kubatsira zvikuru. Parizvino, pfungwa yekushandura inowanzoshandiswa pakugadzira zvinyorwa zvinoshandiswa zvezvinhu zvakaoma.
Kunokonzera Maitiro
Kunyanya kuve vashandi mukudhinda uye kushandiswa kwemikicha, nzvimbo dzakawanda dzinoshandiswa kukanganisa vatengi kana tsika dzevatengi dzinosanganisira kusungiridza nekunyengedza. Aya mazano anewo zvidzidzo mukukudziridza mazwi uye mazita emagetsi anokanganisa maitiro evanhu.
The Generation Gap
Vazhinji vapeki vezvemari uye vatori vemari vanovamba sevechidiki mumakore avo makumi maviri kana makumi matatu vanoshumira, kana kuti zvichida kuedza kutema, vatengi vakura. Munguva iyi, vakawanda vatengi vanozeza kuvimba nevanhu vaduku vakawanda nekuda kwezano rakakosha. Dambudziko iri harisi rakasiyana nemari yemari.
Vanachiremba, vanachiremba vemazino, uye magweta vanotarisana nedambudziko rimwechete nevechidiki vaduku.
Mumwe anogona kudzidza zvakaenzana zvidzidzo zvinokosha kubva kwavari, uye vechidiki munharaunda idzi dzose vanofanira kunge vane hanya zvikuru panyaya iyi. Shingairira zvakaoma kuti muve nekuvimbika ne, uye muwane kuvimba kwe, vakwegura vatengi uye tarisiro. Chengetedza zvakanyanya pakugadzirisa hukama hwehukama uye kuvimba nevatengi vakwegura uye tarisiro, sekunyatsoshandiswa kwekwenyanzvi. Iva kunyatsochenjerera nezvekuonekwa, kupfeka, maitiro, inzwi rezwi nezvimwe zvakadaro.
Boka Psychology
Misika yekutengesa inoratidza kuchinja kwakanyanyisa mumanzwiro evanhu, kubvira pakufara uye kuora mwoyo. Nzvimbo dzakawanda dzezvemari dzemakambani pachavo ndezvemunhu / kuora mwoyo, kushandira zvisina kukodzera mumisika uye kusina utsinye kupisa mukuderera. Kupindura kutadza kwakadaro kwakakosha pakushambadzira uye kuvhizimisi vemakambani ekutsvakurudza. Bhuku rekare rinonzi A Random Walk Down Wall Street rinokurukura mafungiro ezvemariya kubva munhoroondo uye mune zvehupfumi. Uyezve, vazhinji vanoita zvemakabhesi ekunyengera vanoshandisa masayendisiti evanhu kune zvidimbu zvakasiyana.
Kudzidza Kubva Kare
Vanhu vanowanzovhara zvinhu zvakaipa nezvakanaka, zvakadai sokuyeuka kufambira apo pavanokanganwa kurasikirwa. Nokudaro zviyero zvekuputika nekugadzirisa zvinogona kuva mugumisiro usingadzivisiki wekuti mweya wevanhu inoshanda sei.
Uyezve, vanhu vari pasi pedambudziko (zvakadai sevashandi vezvemari sevatengesi) vanowanzove vasina kukanganisa kwenguva refu, vachikanganwa njodzi dzenhamo dzekare uye vachidzokorora maitiro ekuparadza.
Risk Aversion
Kunyatsonzwisisa mafungiro evakosheni pamusoro pengozi kunokosha kune vashandi vakawanda vezvemari. Uyezve, sezvo kuvhara kwengozi kazhinji kunokonzerwa nezviitiko zvekare, kunyanya nyika yenyika uye nyika munguva yehuduku, kuonga mararamiro emakambani uye mapurisa ekutaura zvinogona kuva chinhu chinokosha pakuvashandira zvakanaka. Semuenzaniso, vanhu vakakurira munguva dzekushaya mari kana kuora mwoyo kazhinji vanowanzova nengozi yakaipisisa. Munguva iyi, vanhu vakakurira munguva dzakabudirira uye dzimba dzakanaka-dzimba vanogona kuratidzira tsika yakasiyana, inonzi hyperopia. Izvi zvinodarika kuongororwa kwemarangwana emangwana uye kudzoka, kuratidzwa kwekutarisira kwakanyanya.
Psychology mu Career Management
Panguva imwecheteyo, kunzwisisa kwepfungwa huru munyaya dzepfungwa kunogona kuva yakakosha mubasa rekushanda. Semuenzaniso, mukukurukura kwedu pamusoro pekukosha kwekuwana rusununguko rwezvemari, tsanangura kuti kubudirira nekugadzira zvinogona kukubatsira sei kufambira mberi kwehutano.
Semumwe muenzaniso, kunzwisisa njere yepfungwa ye simba inogona kuva yakakosha pakushanda zvakanaka nevaya vasinganzwi vakasungwa nemitemo yehutsika. Mamwe aya anomiririra psychopaths chaiyo paWall Street. Ikoko pane chimwe chinhu chakave chakanzi organizational psychoanalysis, umo masayendisiti uye psychoanalysts vanocherechedza mafungiro emapoka evanhu vasina kunaka uye vanopa mishonga.
Zvisarudzo Pasi Panyaya Dambudziko
Mukudzvinyirirwa, vanhu vanowanzowedzera kunzwisisa uye vasina kuongorora. Kunyanya, vatariri vezvemari uye vatengesi vemabhizimisi vanowanzotanga kuita zvisarudzo nokukurumidza musinganzwisisiki nemari yakawanda yemari inotambura. Vasina ruzivo vashandi vanowanzoshaya mazano akanaka. Vashandi vane ruzivo vangangodaro vakaumba mazwi avo pasi pemusika uye mune zvehupfumi izvo zvisingaratidzi zviripo.
Point of View uye Kuzvidzivirira
Kuva akakwanisa kuona nyika kubva kune imwe munhu maonero ehutano hwekuumba hukama hwevanhu uye kuvaka simba. Zvinosuruvarisa, vatsoropodzi vazhinji vanoona kuti zuva redu rezuva rekudzidzisa, nzira yose kuburikidza nezvikoro zvidzidzo, inobereka mafungiro ega uye maonero anokosha.
Zvichakadaro, kusawirirana maitiro uye kukakavara kunowanzokonzerwa nekushayikwa kwekuzviziva kune chikamu chevamwe vanhu. Dzimwe nguva zvinongokwana kupa zano vanhu vakadaro kuti vari kufadza. Mumamiriro ezvinhu akadaro, unogona kuedza kutaura mienzaniso chaiyo yezviito zvisina kunaka. Kuti uchengetedze mararamiro ako, kukwanisa kutora pfungwa yemumwe munhu chiratidzo chakakosha.
Kugutsikana
Kubudirira kunowanzosvibiswa nekusagutsikana nemamiriro avo kana zvikanganiso zvavo, kazhinji nechishuwo chekuratidza kuti vashandi kana vanotsoropodza havana kururama. Kune rumwe rutivi, vanhu vanogutsikana zvikuru uye vanofara kazhinji havana chavanoita kuti vaite.
Musoro
Kugadzikana kwepanyama hakugoni kungoita kuti vamwe vanoita sei kwauri asiwo manzwiro aunonzwa uye kuita. Kunyanya, kuchengetedza nzvimbo yakaderera (yakamira kana yakagara yakasimba, kubata maoko kunze, makumbo kupararira, nezvimwewo) haingowedzera mukana wekuti iwe uchaonekwa semutungamiri, asi kuti iwe uchaita seumwe.