Wana Mashoko paProfita, Nhoroondo, Basa reMabasa uye Zvimwe
Merrill Lynch ndiyo huru yakabatanidzwa yemari yemari , iyo inowanikwa neBhange reAmerica muna 2008. Mitsara yebhizimisi inosanganisira:
- Financial Advisory Services
- Banking Services
- Investment Management
- Investment Banking
- Zvokutengeserana Kwezvivimbiso
Kusunungurwa kwaJobho: Ona kuwedzera kwemavambo emabasa ku Merrill Lynch.
Kukura: Simba ndiyo inonyanya kushandiswa kwebhizimusi, kune huwandu hwakawanda, kusanganisira:
- Mari yevashandi vezvemari = kupfuura 15 500
- Vatsvakurudzi Vanoongorora = kupfuura 700
- Assets muCentent Accounts = $ 2.5 trillion
- Avhareji yemari pamutevedzeri wemari = anenge $ 1 mamiriyoni
Izvi zviyero zvakafanana nekupera kwegore gore ra2014. Mari inowanikwa nemudzidzisi wezvemari inoita kuti Merrill Lynch mutungamiri wemabhizimisi muhuwandu hwehuwandu hwezvibereko.
Nhoroondo uye Tsika Dzemabhizimisi
I Merrill Lynch Principles yakagara ichitsanangurwa semutauriri wemuenzaniso wehutano hwekambani nemitemo, pamwe chete nehwindo rakavimbika mumutambo wekambani, mumakumi emakore adarika. Muna 2010, kutangwa kwaMerrill Edge kwakimiririra wekambani yekutanga yemari yekudhura kushandiswa kwemari.
Merrill Lynch Global Wealth Management (MLGWM) inoparadzaniswa nepamusoro yepamusoro inokosha ivo vatengi vane mari inodarika madhora mazana maviri nemakumi mashanu emadhora ekushandisa mari inoshandiswa. Maererano nekambani mabhuku, iyo inopa "hukuru hwekambani yevashandi."
Positives
Iyo mizinda yakazara yebhizimisi uye pasi pose inopa matanho anopa mikana yakawanda yebasa, kusanganisira mikana yekuwana ruzivo muzvikamu zvakawanda zvebhizimusi.
Ruremekedzo rwaro rurefu semutungamiri wekambani inotarisa kushanya kwebasa ipapo kukurudzira kukuru kuenda kwako zvakare, iwe unofanira kutsvaga kutsvaga basa pane imwe nzvimbo.
Musati matanho achitanga zvishoma muna 2001, Merrill Lynch ane nhoroondo yakareba semusunguri wekutanga wevashandi vezvemari, ane chirongwa chikuru uye chinoremekedzwa chirongwa.
Zvisinei, mumakore achangopfuura iyo firm yakagadzirira dzimwe nzira dzekubhadhara uye kudzidzisa vadzidzisi veporoji vepamberi sevadzidzisi vemari.
Negatives
Dzakawanda, mabhiriyoni emadhora emadhora ekurasikirwa uye mabhuku akanyorwa muna 2007-09 akadzima makore maviri emari yepamberi. Merrill Lynch akave nekunyanyisa kwebasa mumabasa kwemakore makumi maviri apfuura, nebasa rose rakasangana pakati pemakungu anenge anenge 40 000 (muna 1987 na2003) uye nheyo dzenharaunda 60 000 (muna 2001 ne2007) vashandi. Kuwana kwaMerrill Lynch neBhange reAmerica kwakaderedza hupfumi hwekambani iyi asi hunosiya mibvunzo pamusoro pemazuva ano. Chimwe chiitiko chekuvhiringidzika uku ndechekugadzirisa muna 2009 kuburitsa iyo inozivikanwa yenhamba yekombe, imwe yezvinyorwa zvinoshandiswa pakuzivikanwa zvekambani kupi zvako uye naizvozvo chikamu chinokosha cheMerrill Lynch brand, inoteverwa nekudzoka muna 2010, neine mushumo mutsva unosangana the bull logo.
Zvikamu zvakasiyana-siyana zvinyorwa zvemashoko zvinoratidza kuti nhamba huru yevarwi vekare Merrill Lynch vadzidzisi vezvemari vakapedzisira vasisina hanya nehutungamiri hwehupfumi pasi peBanki reAmerica hutungamiri, vachikurudzira kupikisa kune vanokwikwidzana. Boutique upfumi hutungamiri makambani anoita seanove akashanda zvakakosha vashandi veMerrill Lynch vane mazano emari vane mazano ane mabhuku makuru ebhizimisi .
Zvinonyanya kukosha pakati peMerrill Lynch vapeji vezvemari ndezvi:
- Kurwiswa kwevanhu vaduku kune Merrill Edge
- Kufuridzirwa kusundira Bank of America zvigadzirwa, mune motokari inotengesa mutengesi
- Tarnishing ye Merrill Lynch mararamiro nekushamwaridzana nekutambudzika uye kushambadzira-misika Bhizinesi reAmerica, kunyanya mushure mokunge Merrill Lynch adzokera kubasa rakasimba
- Kuzvidzivirira kuzvidzora pasi peBhange reAmerica tsika iyo inofanirwa kunyatsoteerera mitemo nemitemo pamusoro pekuisa zvinodiwa nevatengi uye kutanga pakutanga (somuenzaniso, rimwe boka rebhangi rebhangi rinoshandisa mari inodarika $ 2.5 mabhiriyoni rakabviswa nokuda kwekubatsira vatengi kubhadhara zvikwereti, asi kwete nekambani mukuru wehurumende kubhadhara system)
Muna 2014, ikambani yakarasikirwa nevadzidzisi makumi maviri nevashanu vaine $ 18,6 mabhiriyoni mumakambani. Ichi ndicho chaiva kurasikirwa kukuru kwakadaro kune chero zvakasimba. Muna 2013, Merrill akarasikirwa ne $ 10.1 yevashandi vemakambani semugumisiro wokukunda vatengesi.
(Imwe: "Merrill anorasikirwa nevadzidzisi vanoita $ 18,6 mabhiriyoni muna 2014," Investment News , January 8, 2015.)