Iyi Mishandirapamwe Inotungamirirwa neVashambadziri veMasangano uye Akafuridzirwa Imhizha
Zvakaoma kutenda kuti pane kamwechete nyika isina nhepfenyuro. Zvechokwadi, zvinongova zvekuti zvive chikamu chikuru chehupenyu mumakore 5-6 apfuura, uye mhizha yekuparidzira yakatora nguva inotapira isati yatoita kuhutano sechikamu chemasanganisi evanhau. Facebook yave iripo kubva muna 2004, Twitter yakauya makore maviri gare gare muna 2006, uye Instagram muna 2010. Asi vashomanana mapurogiramu akanyatsogamuchira simba rehupfambidzani mune imwe nzira yakashandura iyo mabhizimisi, uye yakamanikidzirwa kutarisa kune chinhu ichi chinokosha chokukurukura senzira yekuparadzira pfungwa, uye kusvika kune vatengi. Hewa nhanhatu dzakaputsa chiganda.
01 The Ice Bucket Challenge - The ALS Association
Icho chikonzero chokuti ruzivo rwemagariro ehupfumi harudi kutaurirwa runotaura zvakawanda nezvekubudirira kwayo kunoshamisa. Mukana iwoyo, iwe iwewo wakaita Ice Bucket Challenge iwe pachako, kana iwe wakasarudzwa mune imwe shamwari kana yemhuri yevhidhiyo. Pfungwa iyi yaive yakapoteredza kwemakore anoverengeka Mutungamiri weAALS asati agamuchira, asi yakangova yehutachiona mushure mokunge Matt Lauer akaita dambudziko pane imwe nguva yeThe Today Show munaJuly 2014.
Saka, chii chinonzi Ice Bucket Challenge uye ALS Association zvose? Zvakanaka, ALS, kana Amyotrophic Lateral Sclerosis (inonyanya kuzivikanwa sechiroloquially seLou Gehrig's Disease) ndiyo mamiriro ezvinhu anokanganisa simba remuviri yekufamba nekushanda, uye rinogona kuguma rinotungamirira pakuora muviri zvakakwana. Apo mamiriro acho anotanga kuonekwa, pane manzwiro pamusoro pekushaya simba mumakumbo nemakumbo, uye nokudaro, kudira bhaketi yemvura inotonhorera pamusoro pemumwe munhu akakurudzira kuziva zviratidzo izvozvo.
Kubudirira kukuru kwemushandirapamwe, uyo unopararira semoto wemoto pamusoro pemagariro akawanda evanhu, ndeyekusarudzwa kweumwe munhu muvhidhiyo yemunhu. Chaizvoizvo, vanhu vakanga vasingangotarisi, asi vaine shungu yekuita nhengo dzechikonzero chakanaka. Vanhu vanoita pasi pose vanoita mavhidhiyo avo, uye mavhidhiyo anopfuura mamiriyoni 2,2 akagoverwa ku Facebook chete. Inoshamisa kubudirira nyaya inokonzerwa nemipiro mikuru kune ALS Association.
02 Ichazodza Here? - Blendtec
Ndeupi rudzi rwemagetsi angaisa iPhone itsva kana iPad mu blender? Zvakanaka, muchengeti wevashambadziri vese vevhidhiyo, ndiye uyo. Izvo zvive zvakashambadzirwa uye zvisingatauri zvezvikwata zvakasiyana-siyana pamusoro pemakumi emakore, uye vazhinji ndeyechokwadi snooze-fest iri kutevera imwechete yekare. Ratidza blender iri kuita s smoothie, soda, kupwanya ice, nezvimwe zvakadaro. Tom Dickson, nheyo ye Blendtec, aive nepfungwa yakasiyana. Munhu wose anoziva blender anogona kuita izvozvo, asi anogona kuenzanisa zvinhu izvo vanhu vanoziva kuti zvakaoma here?
Ndiyo paakasika iyo Will Will Blend? Webvideo mavhidhiyo, kupa mari yekuchengeteka uye kuisa blender kumuedzo wokupedzisira. Zvose kubva kugorofu mipira uye marbles, kusvika ku cubic zirconia uye hafu yehuku yakakangwa. Asi apo Dickson akakanda iPhone pane mu blender, webhu yakatanga kupenga. Iyi vhidhiyo, kusvika zuva, yakagamuchira mamiriyoni gumi nemaviri ekuonekwa. Apo akaisa iPad mu blender, vanopfuura mamiriyoni gumi nemakumi gumi vakatarisa. Mavhidhiyo aya akagoverwa pamamiriyoni ehuwandu hwemagariro evanhu, uye kutengeswa kweBlendtec blender kwakasimuka kupfuura 700 muzana.
03 "Futa Semunhu, Munhu" - Old Spice
Old Spice yaive nokutendeseka kwakanyanya. Yakanga iri joke. Ita izvi kune mumwe munhu uye vanoyeuka mukomana achisvetwa nezwi rekuimba, uye achiona bhodhoro rayo muimba yekugezera. Yakanga isiri hip kana inotonhorera. Uye zvakanga zvisingambofi. Zvakanaka, kwete chaizvo. MunaFebruary ra2010, chiitiko chinoshamisa chakatarisa chinotyisa uye chinonyangadza Isaya Mustafa akarova maairwaves, uye Indaneti. Uye zvishamiso zvekugadzirisa, chikwata chepamusoro-chepamusoro, kusvikira zuva, chakarongedzwa pamusoro pemamiriyoni makumi matanhatu makumi matanhatu.
Zvisinei, mushandirapamwe wakapinda mune imwe gear apo yakatanga "Kushuva Sevanhu, Man" social media series. Vafambi vezvitsva (uye vaiva nevakawanda) vakakurudzirwa kubvunza Isaya mubvunzo pamusoro pe Twitter. Pane kungova nehuwandu hwemagariro ehuwandu hwemagariro ezvinyorwa zvishomanana zvinyorwa zvekare, Old Spice guy pachake akatarisa kumibvunzo mumutambo wemavhidhiyo akaitwa. Mhinduro dzinopfuura 180 dzakasiyana dzakaratidzwa, uye mushandirapamwe wakapiwa mibvunzo 2 000 mumaawa 48 chete. Mhedzisiro -zve mamiriyoni 105 emadhora eYudhiya, $ 1.2 mabhiriyoni mune zvakasarudzwa, nhamba ye 2,700 muzana, 800 kubva kuzana uye 300 muzana ku Twitter, Facebook, uye OldSpice.com pamwe chete, uye Old Spice YouTube chiteshi ichiva # 1 inowanikwa zvakanyanya kubhadharwa chiteshi chenguva.
Kuisa zvimwe zveizvi nenzira yakajeka, munguva yekutanga maawa makumi maviri nemaviri emushandirapamwe, mavhidhiyo akaonekwa nguva dzakawanda kupfuura mutauriri weMutungamiri Obama wekutambira 2008. Hazvina maturo kutaura, iyo yakava imwe yezviratidziro zvemazuva ano emagariro evanhu.
04 Dombo redu Nde F ** Mambo Mukuru - DollarShaveClub.com
Musoro wehurukuro pamusoro penyaya iyi ndeye "iyi ndiyo nzira yaunoita kuti vanhu varege kutora" kudarika chikwata "paYouTube." Icho, chaizvoizvo, ndicho chinoita kuti chidimbu chechipiri chechipiri chive chakabudirira zvikuru. Chirevo chacho pachacho hachisi zvose nezvemigumisiro yakakosha uye guru guru rinoratidzwa. Ndiko Mike, muvambi wekambani, achitaura newe sewe munhu chaiye uye kwete chimiro chevatariri kana huwandu hwevanhu.
Munguva yechirangaridzo, anopa hurukuro yakajeka uye inonakidza zvokuti inenge yakafanana nechikamu chekumira-kumhanya kupfuura chinangwa chemarudzi matsva ekubvisa razor service. Heano kungongonaka:
"Kwemadhora mwedzi, tinotumira mapurisa epamusoro pamusuo wako. Hongu. Dhora. Ndizvo zvipfeko zvose zvakanaka here? Aiwa. Majeko edu f ** mambo mukuru. "
Kana
"Uye iwe unofunga kuti rasi yako inoda chibato chinoputika, chiedza, chekucheka shure, uye mapegumi gumi? Baba vako-vakomana-mbongoro vaine imwe blade ... nePolio. "
Nzira yemavhidhiyo, zvakajeka kunyanya kuseka kumusunguri nguva nenguva (kureva kuti ari mukuru pa tennis paanenge arasikirwa nebhora) chakanga chiri pakarepo hit. Munhu wese aive achiiona, uye yakaita mamiriyoni emaonero (kusvika nhasi, nhamba yacho inopfuura mamiriyoni 25), iyo inoshandura se mamiriyoni emadhora mune mhizha yakagadzirwa.
Iye zvino kambani duku iyi inowanikwa neUnever, iyo yakaitenga iyo $ 1 Billion yose-cash acquisition. Sezvo iyo vhidhiyo inotanga kusangana nehuwandu hwemagariro evanhu, vatengi kwose kwose vave vachikumbira "Dollar Shave Club kinda chinhu." Zvinorevei? Zvakanaka, zvinonakidza, ballsy, unapologetic, uye zvichinyorwa pamabhadharo maduku. Asi hapana chimwe cheizvozvi chinokosha kana chigadzirwa kana basa risingararami nehupi. DollarShaveClub.com vakaona dambudziko iro-hapana-rakanga riri kugadzirisa. Razor blade replacement ndiyo inodhura, saka sei usingawani nzira yekuvabhadhara pamutengo wakaderera ... uye uzvitengese kwauri? Iye zvino ndiyo innovation.
05 Subservenir Chicken - Burger King
Mushandirapamwe wekutsvaga Subserven Chicken, uyo wakarova airwaves muna 2004, wakanga uchinakidza asi hapana chakakosha. Mune rimwe chiziviso, wakaona mukomana achitarisa mifananidzo shoma yePoroid (rangarirai avo) muchiudza chicken izvo zvingapfeke. Kugona. Asi hapana chakaenzaniswa nezvakatevera.
Vakatarisa vakarayirwa kuenda ku SubservenChicken.com, kwavakakokwa neefddy webcam yei 6ft yakakura kuku. Iyo yakangomira ipapo, ichimirira vanhu kuti vape mitsara uye vopindura. Uye ndicho chakaita kuti purogiramu iyi ipinde zvakanyanya. Vanhu vakanga vachikumbira kuti iise dza, ramba rambo, Moonwalk, kana kuti ita kuti magetsi aende. Uye ... yakazviita.
Vanhu vaifunga kuti ivo vanga vachibatana chaizvo nehuku, asi chaizvoizvo, mhinduro dzinopfuura 300 dzaive dzisati dzambofodhwa uye dzakanyorwa kuti dzipindure kune mazwi makuru. Uye kana imwe yemirairo yakanga isiri iyo iyo 300, iyo ingangoramba kukanganisa kuzviita, kana pane chimwe chinhu chisina maturo, fungira munwe wake kwauri.
Mushandirapamwe wakaenda utachiona. Nguva huru. Nzvimbo iyi yakanga ine mamiriyoni ane hits, uye yakanga isina mubvunzo kuti yekutanga inobatanidza chikamu chekutengesa chakaenda kune utachiona. "Iyi ndeimwe yemuenzaniso wokutanga wekutengeserana kusina kukwana. Kusvikira panguva iyo, vatengesi nemasangano vaishungurudzika ne "kududza nyaya" -zwi randinozvidza, "akadaro Rai Inamoto, VP & Chief Creative Officer paAQA. Yeuka, izvi zvaive zvakare muna 2004 ... iyo iPhone haina kuisa zvipfeko kusvikira makore matatu gare gare, munaJune wa2007. Mafoni eFail akanga asiri chinhu. Kugovana kwaisava nyore. Uye zvakadaro, mushandirapamwe uyu wakazunungusa chikwata chekutengesa kusvika kune hwaro hwaro.
06 The Campaign for Real Beauty - Dove
Kunyangwe zvave zvichigumburwa munguva pfupi yapfuura, kunyanya nekuiswa kwemabhodhoro akaumbwa nemuviri uye "black in white" ad, Inyowe yakagadzira mushandirapamwe waisangoti uri kutengesa zvigadzirwa; zvaiva pamusoro pekuchinja sangano uye pfungwa yekuti runako chaicho ndechei.
Mushandirapamwe wacho wakabva muLondon neCanada, nemashoko ekubvunzurudza achikumbira vashandisi kana mufananidzo wacho wakanga wakakora kana wakakwana, wakachena kana wakaisvonaka, uye wakakanganiswa kana wakaisvonaka. Yakatanga hurukuro pamusoro pekunakisa, uye tsika dzomunharaunda dzinofambidzana pamwe chete nemapato ekutsvaga kuratidza kunaka.
Zvisinei, iyo yaiva yeDeve Film "Evolution of a Model" iyo yakaronga chikwata ichi kuenda kune imwe nzvimbo yakakwirira. Iyi firimu inotsanangura chokwadi chokuti mazuva ano, kamera haisi kungotaura nhema ... inotaurira avoppers. Tinotanga pane mukadzi wechidiki ane ganda rinopenya, zvirema, uye hazviiti. Akanaka, asi kwete mufananidzo wehutano hwatinoona mukuparadzira zuva rega rega. Zvino, basa rinotanga. Bvudzi rinoshandiswa uye rinogadzira, rinodhura chitubu chemifananidzo, uye maawa ekudzoka mu Photoshop. Pakuguma kwevhidhiyo, mhando yepakutanga inenge isingazivikanwi kune yatinoona pamagumo.
Izvi hazvina kungobata musungo, zvaiva chikonzero chekutaura pamusoro penharo nehuwandu hwekutengesa nekuvaraidza. Izvo mitemo yakagadzirika ndeyechokwadi, uye vanhu muhupenyu hwezuva nezuva havazomborarami. Murume akakwana kana mukadzi aripo chete aripo munyika yenhema inoshandiswa kutengesa zvigadzirwa.
Njiva yakava mhare yekunaka kwechokwadi. Vhidhiyo iyi yakave nemafungiro anopfuura mamiriyoni 19 kusvika nhasi, uye mamwe mafirivhi mafirimu akaona kubudirira kwakafanana. Uye kwete chete Njiva yakava mutsigiri wevakadzi vose, chero chimiro kana hukuru, vakaona kuwedzera kukuru kwekutengesa. Kubvira pa $ 2,52 mabhiriyoni, kusvika kudarika $ 4 bhiriyoni sezvo chikwata chacho chakatungurwa.
Pakati pematanho matanhatu aya anotaurwa pano, iyi ndiyo inonyanya kukosha. Kukurudzira kukurukurirana pamusoro pekanako, uye kuwedzera kutengesa panguva imwe chete. Iko kunoshamisa.