Paunenge uchitengesa B2B , iwe unogona kuguma uchitaura nevasarudzo-pane imwe yezvikamu zvitatu zvakasiyana. Kutaura zvazviri, zvinenge zvichiita kuti iwe uve uri kukanganisa kune vanoita zvisarudzo pamatunhu ose pamusoro pekutengesa kumwe chete nokuti hazvisi zvisinganzwisisiki kuti mutongi asakure iwe kana kuti pasi pasi kuitira kuti iwe ugone kuenda kune avo vanoita zvisarudzo naizvo.
Dambudziko rega nderokuti, vanoita zvisarudzo pamatunhu matatu akasiyana vane tsanangudzo dzakasiyana-siyana dzekukosha.
Izvi "zvakabikwa" kune chokwadi chokuti uyo munhu anoita chisarudzo ari pane imwe nzvimbo yakadaro. Mune mamwe mazwi, chikamu chebasa rake. Kana iwe usingazivi kuti ungashandura mageji kana uchitarisana nehutano hwakasiyana, uchazviwana wabudirira kuburikidza nemhando imwe yekuita-chisarudzo asi kukanganisa uye kupisa paunotaura nevasarudzo pane mamwe mazinga.
Mutengi uye Mutengi
Nzira yekutanga uye yakaderera yevanosarudza B2B inhengo yedhipatimendi uye mutengi wemhizha kana maviri. Hazvigoneki kuti uchawana mumwe munhu ane chiremera chekutenga panzvimbo yakaderera kupfuura iyo. Vatungamiri vezvisarudzo vanofarira zvikuru chigadzirwa chacho pachavo uye kuti chichavashandira sei. Aya ndiwo avo vanoita zvisarudzo avo vanogona kutaura vachitaura uye vachatarisira vatengesi kuti vazive uye vanyatsokurukurirana kukurukura zvigadzirwa zvemagetsi zvechigadzirwa.
Paunenge uchizvitengesa pahutungamiri hwehutungamiri, unoda zvakasimba chizivo chizivo uye unyanzvi hwakanaka hwekambani yefambisi.
Ava vanoita zvisarudzo vanoda kunzwa kuti chibereko chacho chichaita sei mabasa avo ari nyore. Zvinyorwa zvingabatsiri ibasa rakasimba rokuratidza kukosha kwevatariri vanoita zvisarudzo, zvikurukuru mazwi anotaura nezvekushandisa chigadzirwa chacho pachako. Vatungamiri vanoita zvisarudzo vanofarira zvikuru kushandiswa zviri nyore nekusimbiswa kwakasimba kubva kwekambani yenyu nokuti ava vanoita chisarudzo ndivo vanhu vachave vane basa rekuita kuti chigadzirwa chigone kushanda.
Vachigaro Vachigaro
Nhengo yechipiri yevashandi veB2B ndivo vamiriri veduzhinji. Vachigaro vemazidhendi havafariri nezvekuti chibereko chacho chinoshanda sei nokuti ndiro dambudziko remuda webazi. Icho chinonzi vhesi vepurezidhendi anofungisisa chiri kusvika kune zvaanoda. Izvo zvinangwa zvinotenderera pamari, saka izvo avo vanoita chisarudzo vanoda kuzvinzwa ndezvokuti chibereko chako chinowedzera sei mari kana kuderedza mari.
Paunenge uchizvitengesa panhandare yemutungamiri wehurumende, unoda kukwanisa kuratidza Return on Investment (ROI). Kana kambani inoda kuve yakabhadhara, inofanirwa kuva neRI yakasimba - mune mamwe mazwi, mari iyo inoshandisa inofanira kuguma nekudzoka kwakanaka. Saka basa rako kune avo vanoita zvisarudzo nderokuvaratidza mari yekubhadhara iyo kutenga chigadzirwa chako chichapa. Kuti uite kudaro, iwe uchada kuwana ruzivo rwemashoko kubva kune muiti-chisarudzo pamusoro pemamiriro avo ezvinhu uye kwavanoda kuva mune remangwana. Uine ruzivo rwakadaro, iwe uchakwanisa kuvapa nhamba chaiyo inoratidza kuti ROI yako yakagadzirwa.
Vakuru vakuru nevatungamiri
Yechitatu uye yepamusoro-sarudzo yehutano yepamusoro ndeyevatariri vepamusoro-vakuru-CEO, vatungamiri, nezvimwe zvakadaro. Vagadziri vehutano panguva iyi havana hanya nezvehuwandu hwezvigadzirwa; kutaura pamusoro pekuti chigadzirwa chacho chinoshanda sei kukutora iwe nokukurumidza kutumira pasi kunhare yekutarisa.
Vatungamiri vepamusoro vakatarisa kukura kwemashamba. Vanoda kukura kutonga kwekambani yemusika uye kutora vatengi kure nevadzikwi vavo.
Paunenge uchizvitengesa kune mukuru mukuru wepamusoro, unoda kukwanisa kutengesa kumufananidzo mukuru. Vaya vanoita zvisarudzo vanofarira kuti chigadzirwa chako chinobatsira sei kambani kuwedzera chikamu chemari uye kuzadzisa zvinangwa zvenguva refu. Imwe nzira yakasimba yekutengesa kune vakuru vakuru vakuru vekutonga iri kutarisana nenjodzi. Nokuti vatariri vakuru vanowanzotarisa mune ramangwana rekambani, ivo vanofarira zvikuru michina nemishandira iyo inoderedza ngozi kune makambani avo.