Dzidza Pamhando dzeTee-Ins uye Maitiro Avanoita
"Movie tie-in edition" kana kuti "TV tie-in edition" (dzimwe nguva inongotaurwa se "movie tie-in" kana "TV tie-in") sezvinoratidzira kubhuku rinobudiswa ibhuku iro jacket, kuvhara , zviri mukati, kana kukwidziridzwa kunoratidzira kune firimu kana terevhizheni, pamwe chete.
Movie- neTV-Tie Ins: Kutengesa Synergy uye Book Book
Ukama hwemabhaisikopo kana terevhizheni yeTV mubhuku-kana kuti zvinyorwa-zvinogadzira kushandiswa kwekutengeserana pakati pebhuku uye firimu (kana kuti terevhizheni series) iyo inorondedzera.
Munyaya yakanakisisa-mamiriro ezvinhu, firimu / kuratidzwa uye bhuku rimwe nerimwe rinobatsira kukura vateereri veimwe.
Heino maitiro eti-ins uye maitiro avanoita:
Zviri Mukati Tiye-Ins
Mafirimu kana mapurogiramu eTV anoenderana nemabhuku anonyanya kutengesa (zvakadai sezvikamu zvefirimu zvakagadzirwa kubva kuna Kathryn Stockett's The Help , kana kuti Stephenie Meyer's Twilight series-kana HBO's True Blood rhepfenyuro rhepfenyuro, yakabva pamabhuku eCharlaine Harris), inounza vanofarira vateereri munyaya yacho zvigaro zvemitambo kana kuti yekutanga yeNielsen kuyerwa. Kunyange mabasa ekare uye mafirimu avo - akadai seWhite Stillman's Rudo uye Ushamwari hunobva pana Jane Austen's Lady Susan - vanogona kubatsirwa nekubatana.
Kuva nehodhi yemhengo dzebhuku rebhubhu, vateki vechidiki kana kuti Janeites vanoratidzira kumisa vhiki yevhiki kana kutarisa kutanga kune zvakakosha kukusimudzira nhamba dzehofisi yebhokisi kana vateresi uye vanomhanya-kutanga firimu kana kuti 'kubudirira' nemashoko-e-muromo. Munzvimbo yemisika yemasikirwo iyo inowanzowikwikwidzana neyes eye, chero hutachiona hwemashoko ekuonekwa kwevateereri inokosha.
Pamusoro pebhuku racho, kuparidzirwa kwakapoteredza kubudiswa kwefirimu kana kuiswa kweterevhizheni yeTV kunobatsira kuparadzira shoko rezvinyorwa uye kunotanga bhuku racho kune vateereri vatsva vangangodaro vasina kufunga kuiverenga.
Kusiyana naizvozvo, mabhuku anogona kuumbwa kubva kune vhidhiyo yakakurumbira kuitira kuti vashandise, kuwedzera uye / kana kuti zvimwe kuwedzera mukududzirwa kwezvinyorwa.
Izvi zvinowanikwa kubva mumabhuku (kufanana neThe X-Files mutsamba yemabhuku), mabhuku ezviki ( Star Wars uye Star Trek akabudisa zvizhinji zveizvi), kana kunyange mabhuku okubika ( Blue Bloods, The Sopranos ).
Imwe tsvimbo yakajeka yeTV-tiine-genius uye sangano rekubudisana kwevhidhiyo rakaurawa apo ABC TV hanzvadzi hanzvadzi Hyperion Books yakagadzira uye yakatanga mutsara wevanovheta ne "Richard Castle," munyori wenzwi (titular (uye fiction)) uyo anonyanya kufanana naAbc Chakavanzika chinyorwa Castle .
Jacket Tie-Ins
Kuwirirana kunooneka pakati pefirimu kana terevhizheni uye bhuku rinokosha, kunyanya kumushambadzidzi wepamusoro, apo vatengi vangave vasingazivi kuti kune bhuku racho rinogona kuitika pamusoro paro nekuziva bhuku ravanozivikanwa kana mifananidzo pane jekete . Nokuda kwechikonzero ichocho, kusungirirwa kwema-editions kwakapfekedzwa zvakare kuratidza mukana wokutsvaga wefirimu yakafanana kana TV. Izvi zvakaitika nepepanhau reWashington's Spies, iro rakagadzirirwa kusungirirana zvakanyanya ne AMC series Turn , iyo yakavakirwa mubhuku.
Apo nyeredzi dzebasa rekuvharidzira dzakakurumbira zvakanyanya, iyo inotengesa "kutengesa" jeketeti-in inosanganisira mafananidzo emafirimu efirimu (iyo Twilight series ndeimwe muenzaniso wakanaka weizvi). Pane kazhinji kubvumiranwa kwekodzero uye mari inobatanidzwa mumuparidzi kushandisa shanduro yemifananidzo.
Munyaya iyo mashoko acho ari munharaunda yevanhu uye vazhinji vaparidzi vanonyora zvinyorwa zvakafanana zvezvinyorwa, imwe nzvimbo yekudhinda ichakurukura nevanomirimu vemafirimu kodzero dzekodzero dzekushandisa firimu-mumifananidzo.
Kana bhuku racho rakakurumbira kare, zvakare-jacketing bhuku rine mifananidzo kubva mufirimu mutsva inogona kuwedzera kutengesa. Kana iri bhuku remashure, iyo mafirimu-mu-edition inoita kuti vatengi vatarise musoro wekare, nekuchiudza icho chinhu chiripo mune zvenhau uye chiri kukurudzirwa. Kunyange zvazvo zvinhu zvemufirimu zvingagadziriswa kana kuwedzerwa kubva pane zvinyorwa (sezvazvakanga zvakaita nyaya yeBrkeback Mountain , nhepfenyuro yaAnnie Proulx), iyo firimu-in edition inobvuma midzi yenyaya yacho uye inogona kuunza vaverengi vatsva it.
Zvinonyanya kukosha kwevaparidzi 'marginal, te-mune imwe nhau yakakurumbira yevhidhiyo inogona kuraira mutengo wokutanga: munyaya yeBrkeback Mountain , nyaya imwe chete pfupi yakabudiswa kubva mune zvakagadzirwa, yakavharwa pachayo nehupenzi kubva mufirimu -nokutengesa pa $ 9.95 pamapeji aro 64.
Marketing & Publicity Tie-Ins
Mamwe mabhuku anogona kusungira zvakanyanya kusununguka nekusunungurwa kwefirimu kana terevhizheni, asi vachiri kunzwa kutengesa kubhadhara kwekubudiswa kwefirimu kana guru revhizheni. Semuenzaniso, firimu ye biopic pamusoro pevanhu vanozivikanwa vanoita chido mukudzidza zvakawanda pamusoro pomunhu uyo uye, nokudaro, inowedzera biography sales.