Wana mazano kubva kune PR Pro
Mune Q & A ino, bhuku guru rezvematongerwo enyika Jessica Glenn we MindBuck Media rinotaura pamusoro pezvinofanira kutarisa paunoshandisa purogiramu PR yakasununguka uye kuti iwe unogona sei kunyanya kubhadhara bhadha yehupfumi.
Valerie Peterson: Zvechokwadi, zvinonzwisisika kuti vanyori vehurumende kana ivo vasina kunyorwa vangada kubhadhara vatsigiri vavo , asi vazhinji vanyori vakanyora zvakagadzirwawo zvekare vanobhadhara hurumende yeV PR yakawanda kuti vaone kuti mabhuku avo anonyanya kutarisirwa kupfuura ivo zvavangaita.
Pane humwe hutano hwakakomberedzwa hukomberedza kuva nehuwandu hwebhuku bhuku rehurumende kana iwe uine mumwe munhu mumba?
Jessica Glenn: Kazhinji, imba yako yepamushambadziri ichave yakanyatsofara kana iwe uchitsvaga mumiriri wehurumende akazvimiririra kuti awedzere kuedza kwavo. Havasi mukukwikwidzana. In-house uye freelance publicists vanobvumirana zvikuru: vose vanongoda bhuku renyu kuti vataure zvakawanda uye vabudirire.
VP: Saka, ndechipi chinyanya kukosha mazano maunogona kupa kumunyori ari kufunga kuhaya mutungamiri wehurumende?
JG: Apo munyori ari kutsvaga mutori wenhau, ndinonyatsokurudzira kuwana mazano kubva kune mumwe munyori kana kutsvaga mutori wenhau kuburikidza nomukurumbira wevanyori wepamusoro panzvimbo yekutsvaga muteresi kuburikidza nekaratidziro pawebhu.
Ini nguva dzose ndinoshamiswa nevanyori vezvematongerwo enyika vanotenga kudhinda kana webhu ads. Kana muteresi akanaka, iwe unenge wakanzwa nezvavo kubva kune vamwe vanyori kana ivo vachave vachidzidzisa seminarasi dzamakanzwa kana ivo vacharondedzerwa nevashandi vemabhizimisi .
Kana iwe usingazivi vamwe vanyori kubvunza, kune nzvimbo dzakawanda dzekuita zvisingafungi mazano.
Ndinokurudzira kusangana nemapurogiramu eMFA uye kubvunza mapurofesa. Vazhinji veMFA profs zvimwe vakave nemushambadziri kune rimwe remabhuku avo kana vanogona kukutumira kune mumwe munhu ane.
Iwe unoda munhu weP PR anoziva uye ane mazita mumusika wauri kutarisa. Vazhinji MindBuck vanyori vari munharaunda yeUnited States asi tinoshandawo nevanyori kune dzimwe nyika kusanganisira Canada, UK, France, Greece, neJapan kuti vabatsire kuzivisa basa ravo pano.
Taura nevanyori venhau vakawanda - kana vakasimbiswa uye vakanaka, pangasave nekusiyana kwakasiyana nenzira yekugadzirira mushonga wekutanga asi mutori wenhau uye munyori ane makemikari akanaka anoita kuti bhuku rekusunungurwa kwebhuku risanyanya kudzvinyirira uye kazhinji rinotungamirira kune mamwe masimba maererano nemashoko ekuwedzera.
Kupfuura izvozvo, iwe unoda kushanda nemunhu anofarira. Pfungwa dzeBlueBuck, tinonyatsofarira mukubudirira kwevanyori vedu uye tiri vasingatyi cheerleaders kune vanyori vatinosarudza kushanda navo.
VP: Kana munyori ane bhajeti shoma, chii icho iye aifanira kufungisisa paanenge achibhadhara mutungamiri wehurumende? Ndezvipi zvirongwa zvekuparidzira izvo vanyori vanogona kuita ivo pachavo izvo zvingazobudirira zvakananga nemabasa ehurumende?
JG: Zvichienderana nehuwandu hwehuwandu hwemari, zvisingaiti, edza kuwana mutori wenhau anokwanisa kuisa bhuku rako kune vanoongorora.
Mumwe mutapi wenhau achava mazhinji, anonyanya kubudirira kugadzirisa vaongorori kupfuura munyori.
Book tours, zvisinei, inogona kuva yakasikwa uye inodhura kana yakagadzirwa neshamwari kana nzvimbo dzisina nzvimbo. Ichi ndicho chinhu munyori anogona kushanda kubudirira paavo pachavo. Kuteerera zvikwereti zvakare chimwe chinhu munyori anogona kuita (kunze kwekuti mubairo unotsanangura kuti munyori anofanira kusarudzwa).
Zvemagariro evanhu zviri pachena chimwe chinhu chakanyorwa nemunyori pane zvake asi kuita tsvakurudzo kutanga nenzira dzakanakisisa dzekushandisa sendima imwe neimwe. Kukumbira vanhu kuti vatenge bhuku renyu harishandi.
Verenga zvakawanda kuzivisa mazano uye mazano kubva kuna Jessica Glenn, zvakadai sehuwandu hwehuwandu hwemabhuku ekubudirira kwebhuku uye ezvinyorwa bhuku PR hurongwa hurongwa nekuziva.
Jessica Glenn akatanga MindBuck Media Book Publicity muna 2005 uye MindBuck Media team yakashanda pamabhuku akasiyana siyana. Nhamba yavo inosanganisira zvakanakisisa mabhuku uye mabhuku kubva kumakambani maduku, mashizha uye makuru ekudhinda, pamwe chete nevamwe vanosarudza zvinotengeswa. Dzinomirira vanyori muUnited States uyewo Canada uye dzimwe nyika dzakawanda.