Kukurukura naAdrienne Sparks
Kukurudzira Bhuku
Bhuku rekudhinda - ihurukuro huru, asi chii chinonyanya kukosha iwe unogona kupa vanyori nezvekukwidziridzwa kwebhuku?
Kutanga, ndaizoti munyori ndiye nhamba ye # 1 kumushandirapamwe webhuku ravo.
Ichokwadi ichokwadi kuti bhuku racho ritsva pamusika, shure kana kuti zvakare. Vanyori vanofanira kuva nemoyo murefu uye vayeuke kuti kunyatsobatana nevateereri vavo chikamu chinokosha chekubudirira kwekugadzira nzira.
Vaparidzi vane mabhuku akawanda kuti vatarise.
[Kune avo vanoparidzirwa nevaridzi vezvakaitika] mushure mokutanga kwemavhiki matanhatu kusvika kune masere masere ekutsvaga kupedza nguva, vanyori vanowanzofanira kushandisa pfuma yavo nesimba kuti vakurudzire mabhuku avo.
Kamwe kana bhuku rikava "mushure," muparidzi uye vatengesi vanogona kukurudzira zvakanakisisa pamazororo kana panguva yejira yegungwa kuverenga gore , zvichienderana nebhuku racho. Uye kusunungurwa kwebhuku idzva remunyori kunopa imwe mukana wekuyambuka-kukurudzira mazita avo ekudzokera shure. Asi kwete mabhuku ose anotora izvozvo, zvimwe.
Kuumba kukosha kwevatengi vezveruzhinji uye mushure mazita zvisina kukodzera uye paIndaneti zvakakosha pakugadzira marimi eunyori, kukura vateereri uye kutengesa mabhuku.
Nokudaro, munyori anofanira kuita zvose zvaanogona kuita kuti bhuku ravo rive nyore kune vatengi kuwana, pasinei nemabhuku, mukati memunharaunda, mumagariro evanhu kana pahofisi yebhuku.
Kushandisa Webhu
Saka zvakawanda zvebhuku rekutengesa rinoitika paIndaneti mazuva ano. Ko munyori angagona sei kunyatsogona webhu, social media, nezvimwe, mubhuku ravo rokudhinda?
Iro munondo unocheka nepakati. Iko huru yekutengesa shandiso inowanika kune munyori iWebhu. Asi kuwanika kweIndaneti kune umwe neumwe kunogona kuita kuti zvive zvakaoma kunzwika pamusoro pemubvumo wose.
Mumwe munyori anofanira kuyeuka kuti webhusaiti yavo ndiyo nzvimbo yepamusha yeimba yavo yakasimba yepaIndaneti. Ndiyo chikwata chavo chekudhinda, bhizinesi rebhizimisi ravo, rekuchengetedzwa kwavo kwekuchengetedza uye nharaunda yavanovaka nayo mararamiro avo uye vanobatana nevadzidzi vavo. Kubvira ipapo, kuvaka nzvimbo yehutori apo yese yezvinyorwa zvevhidhiyo yemasangano sepa Facebook, Twitter, Tumblr, Pinterest, Goodreads uye kunyange LinkedIn zvakabatana zvakakosha.
Somuenzaniso, vanyori vanogona (uye vanofanira):
- Ramba uchitaura zvinyorwa zvitsva uye ugare wakabatanidzwa nevadzidzi vachishandisa nzvimbo dzavo dzose dzepaIndaneti.
- Blog pamusoro pebasa ravo kana zvinhu zvakabatana nekunyora kwavo.
- Ipa kuti unyore mureza wemamwe mabhuku evanhu.
- Iva ne webhusaiti iyo inobvumira vaverengi kuti vasainire zvemashoko nekuvandudza.
Iwe unokwanisa here kupa muenzaniso wekuti iwe wakashandura sei webhusi kune mubhuku wekutsvaga mubhuku yekudhinda?
Muenzaniso wakanaka ndiwo mushandirapamwe wangu wekutsvaga uchishanda naKeith Thomson, nyanzvi yeNew York Times yakanyatsotengesa yeAva Spy . Keith aida kuti ndimubatsire kukurudzira shanduro yekombiyamu yebhuku rake rokutanga, Pirates of Pensacola.
Chinyorwa chiduku: Keith akanyora iyi yemazuva ano pirate inovhura asati azivikanwe semunyori anofadza, uye kusati kwaitika kuputika mumikana yekutsvaga muIndaneti. Shanduro yakaoma yePirates of Pensacola yakabudiswa muna 2005 uye yakagadziriswa maitiro akaisvonaka uye mabhuku kubva kune vanyori vanozivikanwa. Chaizvoizvo, takashandisa nzira dzekutengesa kusimudzira chinyorwa ichi chekudzorera sekusunungurwa patsva, kuti chiitwe kune vateveri vake vakawanda zvakare uyewo vangave vaverengi vatsva.
Ndakashanda pamwe naye kuti ndiwane mikana inowanikwa nekushandura kwekwenyika mumusika sezvo bhuku rekutanga rebhuku racho rakanyorwa:
- Takabudisa pachena rusununguko rwebhuku iri paScribd uye takagadzira zvinyorwa zvitsva nemavhidhiyo zvidzidzo zvekugovera nevana blogger uye naFean's fans vachishandisa social media uye munyori wake webhusaiti .
- Ndakabata muchero wokutsvaga chifananidzo chitsva, nechinangwa chekubatanidza e-bhuku nevadzidzi vatsva uye nekugadzira mitsva yehuwandu yekuparidzira.
- Tinowedzera maitiro aKeith, uye kuvapo paGoodreads kwakabatana nayo kune webhusaiti yepawebhu uye yakapa kupaaways.
- Keith akanyora vamiririri e blogs, uye ndakakwanisa kukurudzirwa umo mabhogi akapa makopi emamagazini ebhuku kune vaverengi vavo.
- Ndakagadzira Facebook advertising campaign uye ini ndakapa mabhuku kune vatevedzeri vemakungwa uye pirate tsika uye Florida history.
Chigumisiro chezviitiko izvi zvekutengesa zvakagadziriswa kuwanikwa kwe e-bhuku yevaverengi vatsva, uye mishandirapamwe zvinhu zvakare yakawedzera kuonekwa kwayo pakati pevadzidzi veKeith vanonakidza.
Offline Marketing
Ndeipi iyo "kunze kwekutsvaga" mabhuku ekutsvaga inofanira kuitwa nevanyori?
Vanyori vanofanirawo kuwedzera maitiro avo munharaunda mavanogara:
- Vanokwanisa kukumbira kuti vabvunzurwe nemapepa avo emunharaunda, nzvimbo yavo yeredhiyo yepamunharaunda kana mapepa emunharaunda uye zviteshi zveredhiyo munzvimbo dzinowanikwa bhuku racho.
- Kana bhuku iri riri kudhindwa uye rinowanikwa munzvimbo dzavo dzekushandisa mabhuku vanogona kupa kupa kuverenga kana kuisa zvinyorwa zveko.
- Vanogona kuita kuti mabhuku ekurasiro ega ega ave nebhuku ravo mumakokora avo uye kana zvisina kudaro, ipai kopi.
- Vanogona kutsvaga mimwe nzvimbo kuti vaite kuverenga kana mabhuku ekutsanangurira akadai sekutengesa kofi, machechi, makoroji kana mamwe masangano.
- Vanogona kupa kuti vatore chikamu mumapoka ekuverenga kana kunyora mazano.
- Vanofanira kushingairira pakuverenga nekunyora mharaunda nemapoka mapoka evanhu, vanobatana nevamwe vanyori, uye vachitaura pavanoverenga misangano uye mabhuku ezvinyorwa.
Verenga zvakawanda nezveAdrienne Sparks 'shanduro yekutsvaga mabhuku ekutsvaga mabhuku uye nzira yekukurudzira bhuku rekare . Uye verenga dzimwe nyaya dzekudhinda mabhuku uye kuziviswa .
Adrienne Sparks mutauri wekutengeserana uyo akashandisa mukurumbira wekutengesera kwevanyori vekutanga-nguva uye New York Times inonyatsotengesa nevanyori vakadai saPat Conroy, Jonathan Lethem, naDan Brown. Mutaurire naye kuburikidza newebsite yake, sparksmarketing.net.