The Jewel In The Crown of Outdoor Advertising
Zvinonzi iwe unoona zvinopfuura 1000 zvidimbu pazuva, asi uchiyeuka chete 7. Mazuva ano, nekuuya kwekutengeserana kwedhijiti, iyo nhamba yekutanga ingangodaro yakakwirira. Asi kana iwe uchityaira motokari zuva rega rega, chikamu chikuru chezvizivo iwe wee chichava mabhodhi ebhodhi. Billboard ads inouya mumhando dzakasiyana-siyana uye hukuru uye inobata mapurisa makuru iwayo kana rutivi rwomugwagwa. Iwe uchavaona zvakare mumaguta, uye kuva vakatendeseka, chero kupi zvingaitwa nebhadhibhodhi inoita kuti vawane mari.
Usati watanga kupinda mumhando dzemabhodhi , uye hutano uye nhamo yekuzvishandisa, regai titarise tsanangudzo yekutanga yebhadhibhosi yekuzivisa.
Basic Definition
Zita rokuti billboard rinobva pashoko rokuti "billing board," uye iri nzvimbo yakawanda yekutengeserana nzvimbo yakagadzirirwa kutora vafambisi nevanofamba-famba. Zvinowanzoiswa munzvimbo dzakakwirira dzemigwagwa (zvose motokari uye kufamba kwemakumbo), mabhidhidhi anoshandiswa kuva nyore, kuuraya, nekugadzira. Zvechokwadi, dhipatimendi rekugadzira mune imwe sangano rekuparidzira richiri kupa mukana wepa billboard nzvimbo, sezvo iri mukana wegoridhe wekuita basa, basa rinogutsa.
Billboard Facts
- Chikuru chikuru chebhadhibhodhi inowanika mune chero mushandirapamwe inozivikanwa se "nhau," asi mabhodhi epapurusi anogona kusiyanisa zvikuru zvichienderana nenzvimbo. Zvisinei, huwandu hwemasikirwo ezvigadzirwa zvemagetsi ndezvimwe mamita makumi mana pakureba nemamita makumi mashanu paupamhi.
- Munguva yakapfuura, mabhodhi akashandiswa achishandisa zvikamu zvepepa zvakagadzirwa pamwechete kuti zvive mufananidzo mumwe. Mazuva ano, kudhindwa kwechidimbu pazvinyorwa zvevinyl zvinobvumira kuti chifananidzo chose chidhindwe pane imwe shati uye inogona kuvakwa nokukurumidza uye nyore nyore.
- Izvo zvakaenzana nenguva yenguva yebhadhibhodhi kutenga masvondo gumi nemaviri. Nokuda kwechikonzero ichi, zvakakosha kuti mabhidhibhodhi anogutsikana izvo zvakangova zvipembenene. Mabhodhi mabheti ndiyo nzvimbo yakanaka yekutumira mameseji kwenguva yakareba, asi chero chimwe chinhu chinoita basa chinofanira kuenda pane imwe nzvimbo.
- Dhidhiyo mabhidhiyo anobvumira kugadzira kuuraya kunogona kuve munhu oga, kana kusunurwa kunze kwezvimwe zvivako zvekusika. Dzimwe nguva, vatengi vanogona kusarudza kupedzisa nguva dzekutengeserana navo nedzimwe makambani, pamwe nekugadzira kushandura kunze kwemaminetsi mashomanana.
- Mabhodhi ebhidhiyo chikamu cheOOH marketing mix, iyo inomiririra kunze kweimba.
Billboard Usage
Billboard kuparidzira inogona kunge isina mari shoma zvichienderana nekukura uye nzvimbo. Zvisinei, mari iyi inofanira kuyerwa maererano nemhando yemashoko waunoda kutarisa. Sezvo mutemo wehuwandu hwechigunwe, mabhodhi mabhuku anonyanya kuverengwa, saka haafaniri kunge ane mashoko akawanda.
Kana kukurudzira kwako kune imwe yekuziva uye kuisa marimi, kushambadzira mabhidhibhodhi inokosha. Kana iwe uchida kubudisa ruzivo rwakanyanya pamusoro pekugadzirwa kwako kana kushanda, mabhidhidhi anofanirwa kudziviswa. Zvinonzi SIX MASHOKO ndiyo yakakosha yekopi pane bhadhibhodhi , uye izvozvo zvinogona kukanganisa kukwanisa kwako kukurukura nevangangodaro vatengi.
Iwewo unofanirwa kuongorora zviri mukati nekutaura kwebumbiro remutemo, sezvo izvi zvingave nezvimwe zvakaipa zvakaipa. Munguva yakapfuura, mabhidhiro anoita zvepabonde anokonzera zvepabonde akonzera njodzi mumigwagwa nemigwagwa (yeWonderbra ads yakakurumbira nokuda kweizvi), uye iwe haudi kuti kuzivisa kusina kunaka kwezviitiko zvemotokari zvakabatanidzwa zvakananga nemushandirapamwe wako.
Mabhodhi eBhoteri Anopfuurira
Kune mabhidhiro emagetsi, uye kune zvikwangwani zveD 3D zvinonyanya kuenda kumusoro uye mberi kuti zvikwekwe kutarisa (uye nemitambo juries).
Kunyange zvazvo kune kukwirira uye kuvharwa kwepamusoro kwemabhodhi, uye kuvhiringidza mitemo, vashambadzi vane simba rekunyatsotsvaga miganhu uye kugadzira mapurisa anonzwika.
Munguva yakapfuura, mabhidhidhi akaenzanisa kukanganisa kwemotokari, utsi hunoshandiswa, uye zviitiko zvakakosha, uye zvakatova nevanhu chaivo vanogara mavari. Rudzi urwu rwemabhadhibhodhi kazhinji hausi mari inodhura kubudisa, sezvo zvizhinji zvezvikwereti zvinobva pakurenda nzvimbo yacho. Kunaka kwakafanana neizvi kwakakodzera kubvunzurudza, sezvo ichikupa ROI yakakura, uye yakapa mhizha yemari yakagadzirirwa iyo inogona kuwana zviuru zvakawanda maziso pamutumwa wako.