NeKushanda Kushanda Kit, Iwe Unogona Zvechokwadi Kumira.
Iwe ungangodaro wakanzwa izwi rokuti "chikwata chekudhinda" chiri kushandiswa mukushambadzira nehurumende yeP, uye ingangodaro yakagamuchira chikwata chekudhinda chimwe chinhu. Kunyange zvazvo chimiro nebasa rekinyorwa chekudhinda zvinogona kusiyanisa zvikuru nemakambani, tsanangudzo yakagamuchirwa yemumwe ndeyokuti:
"Chikwata chezvinyorwa zvinokurudzirwa zvakapiwa kune nhengo dzepepanhau kuti zvive zvishoma nezvishoma, kunyanya nezvechigadzirwa, basa, kana mubati."
Icho ndicho chirevo chikuru, uye kana izvi zvose zvaunofanira kuenderera mberi, hausi kuzogadzira mapeji emakemikisi ane zvaanofanira kuita.
Saka, ngatitarisei zvakadzika mukati mezvikamu zvakakonzerwa zvinogona kugadzira chikwata chekudhinda, uye kuti ungasangana sei icho chinopa chigadzirwa chako kana sevhisi mukana wakanakisisa wekushambadzira pachena, unozivikanwawo seyakagadzirwa nemavhidhiyo. Kana iwe ukaita kadhi yako yekunyora zvakanaka, iwe uchaona kudzoka kakawanda kudarika kukura kwako kwekutanga, kunyanya kana kititi ichiwana chigadzirwa chako kana kushanda airtime pane zviteshi zvemashoko, kana huru kunyora-ins online uye mumagazini.
Kuumba Your Press Kit
Hapana mubhuku rehutongi pakusika mapeji emakiti anotaura kuti zvii zvaunofanira kuisa. Zvinyorwa zvako zvepakati zvichabva zvakasiyana kubva pane zvauri kushandisa PR kukurudzira, uye rudzi rwemzvimbo yaunenge uri kugovera kadhi yako yekudhinda. Kazhinji mabhiiyo emakiti anotumirwa kunze, kazhinji kuvanhu vane admin vatsigiri, uye ibasa renyu kuita chigadzirwa chekudhinda icho chinonakidza zvakakwana kuti chipfuure munhu iyeye. Zviripo, uye mharidzo, nyaya dzakawanda.
Saka, izvo zvaunosanganisira chirongwa chakakosha nokuti chikwata chekudhinda ndiyo nzira iri nyore yekuisa mavara pamusoro pako kana bhizinesi rako.
Iwe unogona kufunga nezvayo seyo huru yekambani yako kubatanidza, nokuti uri kuunganidza mashoko iwe unoda kuti vhidhiyo vazive nezvako nemishonga yako uye maitirwo mune imwe chete yakajeka. Kana uchitaura izvozvo, hurukuro huru yezvinyorwa zvitsva iwe unoda kufunga ndeiyo:
1. I Press Press
Kushandura kate yako kadhi yekudhinda inoshuma pfungwa yose.
Kana iwe uine chigadzirwa chitsva, chigadzirwa chekudhinda chinobatsira kuchitaura icho. Kana kambani yako ichibatana nemumwe, bhidhiyo inobudisa iyo.
Iwe unogona kusanganisira zvakawanda zvekubudisa mabhidhiyo mumutambo wako wekudhinda, kana iwe unogona kubudisa pepanhau kusati kwasvika kate. Semuenzaniso, kambani yekutengeserana inoita zvekutengeserana inogona kunge iine kambani inobatanidza kubudiswa kwemashoko, zvitatu zvitsva zvinoshandiswa pakubudiswa kwemashoko, uye kusunungurwa kwemashoko kunoparidza mutungamiriri mukuru.
Shoko rekuchenjerera; usatakura zvinyorwa zvako zvekudhinda nevanodarika imwe chete kusunungurwa nekuda kwekuti iwe unogona. Kana uri kutumira chikwata chekudhinda kune imwe mugadziri, unoda imwe chete kusunungurwa. Kana uri kutumira chikwata chako chekudhinda mubhidhiyo yekutengeserana, zvakawanda zvekubudisa mabhii mukati mazvo hazvisi zvisizvo. Asi yeuka, kana iwe uchiwedzera, unowedzera basa rauri kuita kuti vanhu vaite. Iwe unoda kuita basa ravo sezviri nyore sezvazvinogona.
2. Tsamba Yakarembera / Zviri Mukati
Izvi zvinonyanya kubatsira kune chero rudzi rwemhando yezvinyorwa zvinyorwa zvinosanganisira zvakawanda zvakasiyana, asi zvakaenzana zvakakosha, zvikamu. Tsamba yako inogona kutaurirwa kune vhidhiyo yevhidhiyo ichivonga nokuda kwekufarira kwavo kune kambani yenyu, uye ipapo unogona kupa muchidimbu chezvinhu zvinosanganiswa.
Iva nechokwadi chekuita zita rako rekubudisa nhau, uye taura nemashoko, tsvaga peji ino sezvo ichava yekutanga iyo yaachaona.
Zvose izvi zvinotsigira zvinyorwa zvako zvinouya pamwechete uye zvinonzwa zvakanyatsorongeka kupfuura mapepa uye sampuli zvese zvakapinda mufaira.
3. Bhurocha
PR pros inoshandisa makikiti ekududzira chigadzirwa chitsva, asi iwe unogonawo kusanganisira bhurocha rako. Mabhurocha anonyanya kubatsira pakutsanangura chigadzirwa chako kana kushanda kunze kwemashoko ezvinyorwa. Icho chinhu chimwe chete kugadzira chikwata chekudhinda kune imwe nzira yehutano yezvokudya; chimwe chimwe chinhu zvachose kugadzira chikwata chekudhinda chinounza mitsva yemari mutsva kumusika wekutsvaga.
Kana uri wekodhi yemichina yekutengeserana, unogona kusanganisira mabhurocha akawanda anopa mupepeti / mutori wehuwandu hwemashoko pamusoro pezvakagadzirwa / basa rako. Izvi zvinovabatsira kuti vaone kana vachida kuvhara izvo zvauri kupa nekuda kwekusununguka kwevhidhiyo.
4. Zvigadzirwa Samples
Kana chigadzirwa chako chiri chiduku zvakakwana, uye iwe unokwanisa kuita kudaro, unofanira kuisa sampuri mukati memutambo wekudhinda.
Izvi zvinopa vatori venhau uye vatori venhau mukana wekuedza chibereko chacho pachavo, uye ichipa chigunwe chechokwadi chechigadziko kana zvigunwe pasi.
Kana chigadzirwa chako chakanyanya kukura uye iwe uchange uine chiratidziro paunzvimbo yako, sanganisira iyo mashoko kuitira kuti mupepeti / mutori wenhau aende kunzvimbo yako uye aise maoko ake pazvinhu zvako. Kana kana uwandu hwekutengeserana uhwo hunoita demo, iyo imwe nzira yakanakisisa yekupa huwandu hwevatori nevanyori venyika dzakawanda nzira yekuona chigadzirwa chako muchiito.
Kana iwe unogona chete kutumira zvishoma zvidzidzo kunze, wakagadzira tiered press kit kitumi. Musoro wepamusoro unogona kunge uine hutanhatu kusvika kune gumi, asi ivo vachave vakakosha zvikuru. Vanogamuchira chinhu chaicho. Mimwe mitatu inowanikwa zviduku, zvichienderana nemasimba avo. Vamwe vanogona kungotora tsamba kana tsamba inotakura mashoko ezvinyorwa.
5. Past Press Press
Kana iwe wakagamuchira pachena kushambadzira kwemashizha zvisati zvaitika, iwe unogona kusanganisira pepa iyo inonyatsotaura nezvemashoko ezvinyorwa. Mamwe makambani anofarira kuisa makopi ezvinyorwa zvakanyorwa pamusoro pavo mumutambo wavo wekudhinda, uye izvo zvinowedzera hutano hwekuvimbika kumushandirapamwe. Ingoenda hako. Kuzivisa kubudirira kwekare chinhu chimwe chete, asi chidzidzo chekuzvikudza chinogumbura.
Kana iwe uchibatanidza zvinyorwa, mapeji mashomanana achave akawandisa zvakakwana zvakakwana zvekinyorwa chako chekudhinda. Sarudza kana pepa rakangoerekana richitaridza zvivako izvi pane zvingave zviri nani kushandira kamu yako yekudhinda uye mutori / mutori wenhau.
6. Chikamu Chechokwadi
Izvi zvingava kuwedzera kukuru kune chikwata chekudhinda nekuti inonyanya kukoshesa, mazano, uye mamwe mashoko chaiwo nenzira iyo inodzidzisa mutori wenhau kana mharidzo pamusoro pekambani yako uye / kana michina nekukurumidza hits info. Chokwadi mapepa anogona kushandiswa pakugadzirwa kwezvigadzirwa, kushandura makikiti nezvemajeri matsva , nhepfenyuro dzenyaya uye dzimwe nzvimbo apo iwe unoda kupa mharidzo dzinokosha dzekuti dzinogona kushandisa izwi neshoko.
7. Company Background
Kunyora peji yekambani pepanhau kunogona kuva yakakosha kumakiti emakambani emazuva ano uye emangwana. Iyi nhoroondo inotanga kutanga kwekambani yenyu; kubva kwawakambove, kuenda kwauri kuenda, uye zvirongwa zvako zvekuwedzera nekugadzirwa kwemiti. Iva nechokwadi chekuchidzokorora icho nezvinoitika zvakaitika uye mamwe mashoko akanaka munhoroondo yako.
8. Bios Executive
Pasinei nokuti mukuru weGP , mushandi weP PR mutsva, kana nhengo itsva mubhodhi renyu revatungamiri, iyi ndiyo nzvimbo yekuzivisa vanhu pamusoro pavo.
Executive bios, pamwe nemifananidzo yakagadziriswa, inopa mharidzo zvakawanda-inoda ruzivo rwemashoko pamusoro pevanhu vari shure kwekambani. Mimwe mabhuku anoshandura shoko rezwi rinoreva shoko, saka nyora bio mumunhu wechitatu pfungwa yekutarisa panzvimbo yekutanga munhu maonero. Uye, zvinopera pasina kutaura, ita nechokwadi kuti bios yakarurama uye iripo. Zvinogona kunyadzisa kuisa ruzivo rwekubatana kune vanhu vakasiya, kana kuti vakaregererwa kuenda.
9. Quote Sheet uye FAQ
Mashoko ehufambidzani wehufambidzani anofanira kunge ari nyore zvikuru kune chero mupepeti kuti awane mimwe mibvunzo pamusoro pekiti yako yekudhinda. Asi chikamu chemashoko (chinowedzera mashoko akataurwa kubva kuvanhu vari mukambani yako) chinogona kushandiswawo kupa vanhu vakabatikana vaparidzi zvinyorwa zvinoda kuzadza imwe nyaya pasina kutevera pasi peP PR wemunhu.
Iri pepa rinogona kuisa zvinyorwa kubva kune vatongi vako, vashandisi vemhizha, uye kunyange PR yekukurukura. Imwe tsamba yemashoko anotsanangura inogona kupindura mibvunzo yakajeka iyo mhariri inogona kuva nayo, uye inokwanisa kuiswa mumutauro unyanzvi uye unodzidzisa. Iwe unoda kuti chirevo chega chega chioneke zvakanaka pamapepa sezvo izvo zvinyorwa zvingangodaro zvinoshandiswa zvinyorwa mukudhinda.
10. Hi-Res Images pa Flash Drive
Mifananidzo inofanirwa nekiti yako yekudhinda? Kana zvakadaro, iva nechokwadi chokuti vane mifananidzo yakakwirira-yakagadziriswa, yakachengetwa purogiramu yakawanda yemavhidhiyo yakafanana neyodhidhi, kana CD / DVD.
Iwe unogonawo kusanganisira mifananidzo yakakwirira paWebhutiro yako kuitira kuti vhidhiyo vape zvakare. Ingova nechokwadi chekubatanidza zvakananga kuunamato yako yemufananidzo mukati memichina yako yekushandisa.
11. CD, DVD, Flash Drives, Software, uye Video
Zvinhu izvi zvinogona kuva zvinodhura paunenge uchigadzira mapeji emakiti muhuwandu hunhamba. Vanoda here? Kwete nguva dzose. Asi kubudirira kwavanoita kunobva pane zvinyorwa zvamuri kutsvaga.
Kana iwe uchigadzira kadhi yekudhinda yebhendi, demo CD kana chibatanidza kumimhanzi inotakurwa ichakuwana iwe mileage yakawanda mune kitambo chekudhinda pane kungosunungurwa kuchizivisa icho. Kana uri kuedza kugoverana nemitambo yemavhidhiyo yekambani yako, CD ine maitiro akawanda emitemo yemazita enyu matsva inzira yakanakisisa yekuwana mudikanwi wemugadziri kupfuura kudhindwa kwemasvondo mashanu. Kana iwe uchangobva kuvhura nzvimbo itsva yekugadzira uye uri kutumira zvinhu zvako kune vanyori / vatori venhau vari kure zvikuru kuti vafambe rwendo, DVD inogona kupa vhidhiyo kutarisa kwechivako. Uye, hongu, sezvo teknolojia inoshanduka, saka iwe unofanira kufanidza makikiti ako. Iwe unogona kusanganisira ikhodi yeKR inotumira vanhu kune webhusaiti yakasiyana, ine shoko rakagadzirirwa kwavari.