Teknolojia yakashandura nzvimbo yezvokuzvinyora
Nepo kune kufanana kwakawanda, " kuzvitsvakurudza " (inozivikanwawo se "DIY publishing" kana kuti "indie kuparidza") inoreva nguva ichangopfuura iyo inoreva nzira iyo munyori anotsanangura basa rake pachake mubhuku rebhizimusi book market , vachitarisira kuitengesa kune vanhu vakawanda.
Kunyange zvazvo zvirongwa zvezvemari zvakasiyana zvakasiyana-siyana, mumatambudziko akawanda, muparidzi webasa anochengetedza zvimwe zvekuwana.
Vanity Publishing - Zvimwe Zvinyorwa
Zvinyorwa zvisina maturo zvave zviripo kwenguva refu kuti zvibvumira chero munyori ane zvaanoda zvaanoda zvakasungwa pakati pezvivharo zviviri. Zvinyorwa zvisina maturo zvave zvichisungirirwa kuti zvive nemakopi emabhuku ane vateereri vashoma, zvakadai semadzinza emhuri, nhoroondo dzemakambani, kana dzimwe nguva mapoka evanhu vemazano kana mapoka ezvokudya zvekudyidzana anoshandiswa pakutsvaga mari.
Munguva yapfuura, isati yasvika eebhuku uye zvinyorwa-in-demand-technology, zvinyorwa zvisina maturo zvakada kuti munyori atenge chiwandu chekopi yebhuku rake upfront. Kushandiswa kwemagetsi ekudhindisa mabhuku nekunyora nzira, pamwe chete nehupfumi hwebhuku rekugadzira, rakagadzira zvishoma zvinyorwa kudhinda zvinodhura zvido. Uye nokuti vaparidzi kazhinji havana kupa zvakawanda munzira yekugovera mabhuku kana mabhuku ekutengeserana kana kutsigirwa kwemashoko, vanyori vasina ruzivo kana vasiri vadzidzisi vaive netarisiro yekutengesa kunze kwechikwata chiduku chehama neshamwari dzimwe nguva vaitarisana neimba yepasi kana garaji yakazadza kusara zvisina maturo mabhuku emabhuku.
Zvinyorwa zvisingabatsiri zvichiripo zvekupa sangano remusangano-to-book kusunga kune avo vanoda kubhadhara kubasa rekubudisa. Vaparidzi vematongerwo emitemo vanogona kunge vachiri sarudzo kumakambani uye kune vamwe vanoda ruzivo rwakakwana rwekubudisa mabhuku, avo vanoda kutsvaga bhuku rekunyora, rakanyora mabhuku ekunyora kune vateereri vavo, uye vane nzira yekubhadhara mubayiro webasa.
Iko kune imwe tsvina pakati pezvinotyisa zvepasitini uye yese-yese-self-publishing services.
Vanity Publishing vs. Self-Publishing
Muzana remakore rechi21, maikorogiramu akaita kuti zvikwanisike kuparadzira basa rako kune imwe nzvimbo yemusika semabhuku ekutengeserana kubva kune vaparidzi vezvakazvarwa.
Mashine-in-demand (kazhinji anowanikwa mumabhuku ezvitoro) anobvumira vanyori kushandura uye kusunga zviduku zvezvinyorwa zvakadhindwa mabhuku. Iye zvino munyori anongoda kubudisa izvo zvaanoda kuchengeta nekubvumira muverengi mumwe chete kutenga bhuku rimwe chete "paanoda."
Dhijitorikiti yemitambo yakaita kuti zvive nyore uye zvisingadhuri kuisa uye kuparadzira zvakaparadzirwa ebooks, saka vanyori vanogona kudhinda mumaoko emaverengi vasina mari yekudhinda. Izvi zvakashandura nzira iyo mabhuku-zvose ebooks uye kudhindisa mabhuku-akaparadzirwa uye akatengeswa:
- Internet Book Sales uye Distribution Channels - Kutengeswa kweInternet uye nzira dzekuparadzira , yakatanga na Amazon.com, yakachinja zvikuru nzira iyo mabhuku ekudhinda akatengeswa kune vatengi. Vatengesi vepaIndaneti vakasika zviteshi zvekutengesa zve ebooks dzakapiwa kuburikidza nemasangano akasarudzwa, zvakare. Somuenzaniso, Barnes & Noble's PubIt! mabhuku anotengeswa kuburikidza ne bn.com. Zvinyorwa-on-demand services (zvakadai seBlue) zvinoita kuti zvive nyore kune ani zvake kurongedza bhuku rakadhindwa kubva kune mawebsite, uye saka akagadzira dzimwe nzira, nyore-kuwana-kutengesa mitambo yekutengesa mabhuku ekunyora-in-kuda, zvakare.
- Online Book Marketing uye Kuparidzira - Zvimwe zvemasimba ema digital, zvakadai sekuwedzera kweblogi-se-periodicals uye zvemagariro evanhu , zvakaita kuti zvive nyore kuti munyori ane ruzivo wekusimudzira bhuku rake kuburikidza nemashandisi eIndaneti padzibhadhari. Muenzaniso wekubudirira unozvinyora uye unozvikurudzira ebook munyori ndeye Amanda Hocking, uyo anonyora mumhando yeparanormal. Zvinhu izvi zvakashandura zvisina maturo nzvimbo yekudhinda uye yakazvigadzirira kuzvinyora zvakakosha kune vanyori vakawanda nevamwe vanhu vakagadzirira vanoda kutengesa basa ravo, asi vasina kubudirira pakuwana vanyori vekunyora kuti vaimirire kana kuti imba yemabhizimisi yekutengeserana kuti vazive bhuku ravo.
Somugumisiro, kune kuve nekupararira kwemakambani ezvokudhinda-mazhinji ayo, saIUniverse, anopa huwandu hwese hwemashumiro ekukwikwidza chero ipi zvayo yebhizimisi yekubudisa imba.
Asi kubudirira kuzvitsvakurudza kunotora kutsvakurudza kwakawanda, basa uye ruzivo semunhu anenge achida (uye anofanira kunge!) Akashandisa kunyora bhuku-kunyanya kana achida kuitengesa kune vaasingazivi nesimba rebhuku racho.