Chii Chinonzi Bhuku Rokutsvaga?
Nenzira yakawanda, basa rebhuku rekutengesa mabhuku mune imwe tsika yekudhinda imba ndeyokubatsira mitemo yakasiyana-siyana yekutengesa kuwana bhaibheri rako pamberi pebhustesi mabhuku, mabhuku ekuparadzira uye dzimwe nzira, kuti ave nechokwadi chokuti bhuku rako riripo uye (zvakakodzera) rinoratidzwa uye rinokurudzirwa kuburikidza navo kune mutengi wevanhu.
Vatengesi vebhuku uyewo vanowanzoona kutengesa vashandisi vekuIndaneti (mune dzimwe dzimba izvi zvinowira kudhipatimendi rinozivisa).
Muzvinyorwa muimba yekudhinda, bhuku rimwe nerimwe rinopiwa "mutengesi wekutengesa" kana "mutengesi wekutengesa." Uyu mutengesi ari kushanda pazvizhinji zvezvinyorwa panguva ipi zvayo. Pamabhuku ezvinyorwa, zvimwe kana zvose zvebasa rekuita mabhizimisi mabhuku zvinogona kuwanika kubva kune-self-publishing service kana kubva kune mamwe mabhuku ekubudisa mazano (pamutengo).
Asi zvisinei iwe uri kuuya kuzotanga kuva munyori, kunzwisisa nhepfenyuro yemitambo yekudhinda mabhuku ichakubatsira iwe kufamba nenzira yekubudiswa kwebhuku rako:
Book Marketing Strategy
Pakutanga munguva yekudhinda (kana, kunyange nguva pfupi mushure mekunge munyori atumira mubvunzo wevanyori vake ), mutengesi anobatanidzwa kubatsira kubatsira avo vanogona kuverenga bhuku rimwe chete, ukuru hwemusika webhuku, uye hurongwa nokuti zvakanakisisa sei kusvika kune vaverengi vangave vaifarira mubhuku.
Kubva pane sarudzo, mutengesi anogadzira hurongwa hwekutengesa (hunosanganisira zvimwe kana zvinhu zvose 2 - 6 pasi).
Sezvo zvikamu zvakawanda zveurongwa hwekutsvaga-zvakadai sehuwandu hunotengeswa hwekutengesa zvinhu, puro-ye-kutengesa kuratidza, kushambadzira, nezvimwe--dhura mari, urongwa hwekudhinda hunoitwa muchirevo chekufungidzirwa kwebhadharo yebhuku yebhuku racho.
Nokuda kwekubwinya kukuru kwebhuku kunoda mari yakawanda kune chikamu chemuparidzi, dhipatimendi rekutengesa mabhuku dzimwe nguva rinounzwa kugadziriswa kunyange bhuku risati rasvika-uye, sekutonga kwechigunwe, kana muparidzi akabhadhara kuti awane bhuku , iyo inowedzera mari yekutsvaga.
Book Sales Materials Development uye Book Sales Support
Bhuku risati rabudiswa, dhipatimendi rekubudisa mabhuku rinoshanda nedhipatimendi rinokurudzira kukudziridza matanho ekutengesa ezvinyorwa zvebhuku rimwe nerimwe, zvakadai sekutsanangurwa kwavo mukati mekanguva yemabhuku ehurongwa hwomuparidzi. Dhipatimendi rekutengesa rinoshandisa izvi kuti ripe bhuku racho kune vanotengesa , vatengesi vemagetsi, zvipo zvekupa mabhuku, mabhuku makamuri , nekudaro. Ichi chitsigiro chinowedzerawo kune chero bhuku riripo pamashamba ekutengeserana emabhizimisi, akadai seBookExpo America kana kutengeserana kwekutengeserana kunoitwa nevanodzivirira mabhuku masangano.
Point-of-Sale Promotional Material Development
Bhuku rekutengesa mabhuku rinotarisirwa kugadzirisa kugadzirwa uye kusikwa kwe-store store, mabhukummark, nezvimwe zvinhu zvinokurudzira mabhuku kumutengi muzinga rechitoro. Cherechedza kuti, nekukwira kwebhuku rekutsvaga mabhuku eInternet, idzi dzinodhura-ku-kudhinda-ye-kutengesa zvinhu zvishoma kudarika.
(Cherechedza kuti panyika yebhanga zvidhinha-uye-mortar zviketani zvekuchengetedza , zvakadai seBarnes & Noble , pfungwa yekutengeswa kwekutengeswa - somuenzaniso, kuvapo kwebhuku pane imwe nguva yetafura kuratidza - zvakagadzirirwa nekambani, kwete kubudisa muparidzi dhipatimendi, uye inobhadharwa kunze kwemari yekubhengisa mari yebhuku, iyo inowanzonzi "co-op").
Social Media & Blogger Campaign Development
Mune dzimwe dzimba dzokudhinda, kufambisa kune mabhuku mabhogi uye mamwe mabhirigi anowirirana anowira kune dhipatimendi rokudhinda; mune dzimwe dzimba, mablogiki anoonekwa sechikamu chemasvikiro uye achivatumira ruzivo pamusoro pemabhuku ari kubudiswa anowanikwa kudhipatimendi rekuzivisa .
Kunyange zvazvo dzimwe nhepfenyuro dzezvemagariro evanhu dzingave dzakagadzirwa muimba (kune mabhuku makuru emari), rubatsiro rwemagariro evanhu hunowanzowira kune munyori sechikamu chekusimudzira chikwata.
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Kunyange zvazvo kudhindwa kwekuparadzira kwave kwakaderera, kuchiripo mumotokari dzakadai seThe New York Times Book Review ; Inotsvaga yepaIndaneti yakawanda. Dhipatimendi rekutengesa uye bhajeti rekutsvaga mabhuku rinoona kana, uye kupi uye bhuku richazoparadzirwa. (Zvakare, kushambadzira kunoitwa nokuda kwebhuku asi kusungirwa kune imwe nhoroondo yakangodaro yakabhadharwa kunze kwekubatana.)
Kubhadhara uye Muchinjikwa Kukurudzira
Makambani ane michina inosangana nevateereri vemabhuku dzimwe nguva anotorwa kuti abatsire mabhuku ekukurudzira. Semuenzaniso, kambani yezvokudya inogona kuyambuka-inokurudzira mubairo webibiki kana kupa paway website yavo. Kubhadharisa uye kudarika kwekutengeserana kunosanganisira mamwe madhipatimendi (kutengesa zvakashata, kuziviswa kana bhuku rekushanyirwa richibatanidzwa).