Frank Facts uye mazano kubva kuBhuku reMabhizimisi eBhuku raMarrid
Zvinorevei kuti bhuku rako ribudiswe? Muzuva rino rekusarudza - tsika, zvekuzvitsvaga, kushandiswa kwechibvumirano -yakawanda, mutsetse unonzwa uchisvibiswa.
Asi pane maonero echokwadi-pasi kune vanyori vanozvinyora-vhesi kana vachitsika tsika.
Bridget Marmion, aichimbova SVP yeMakambani kune dzimwe dzimba dzakakurumbira yekudhinda dzimba uye muvambi weZvesiti yako yeZimbabwe-full-service marketing musangano, inoita kusiyana kwezvikonzero zvebhizimisi zvinokosha.
Mune Q & A iyi iri pachena, Marmion anotsanangurira Valerie Peterson maonero akasiyana-siyana ayo vanyori vanofanira kunge vachiziva - uye anogovera maitiro ekugadzirwa kwemashamba kune avo vanyori.
Self-Published vs. Traditionally Published
Bridget, pandakanzwa iwe uchitaura paSocial Media Week, iwe wakaita musiyano pakati pekuumba bhuku uye "kubudiswa." Ungarondedzera pane zvaunofunga kuti mutsauko here?
Pane zvinhu zvinonakidza mumagetsi edu nhasi kune vanyori vanoda kugovera basa ravo, kusanganisira avo vanoda kuona mazano avo akabudiswa se e-mabhuku uye / kana mabhuku akadhindwa. Munhu wose anogona kugadzira mabhuku, kana kuti akaita kuti akwanise, asi kwete wese munhu anogamuchirwa kuti abudiswe. Zvisarudzo zvokutsvaga zvakasiyana kwazvo uye ndeipi nzira inonyanya kutanga nevanyori vanozvibvunza ivo, "Sei ndinoda kubudisa?" Kuzvitsvakira zvinyorwa kunogona kunge kwakarurama, uye kunyatsogutsa, sarudzo yevanyori vakawanda. Ndinongoda kuti avo vatsva vaite basa rokudhinda kuti vazive zvakanyanya zvavanotarisira, uye mibvunzo yekubvunza.
Kunyange zvazvo munhu ane nzira anogona kuva nebhuku rakasikwa nhasi, uye kubata kana kubhadhara mabasa akawanda akabatana, heino mhedziso shoma yezvinorehwa ne 'kubudiswa':
Muparidzi anotsvaga mune munyori. Kana uchangobva kubhadhara kambani kugadzira bhuku, uri "kushanda nekambani inopa mabhuku ekubudisa mabhuku." Iwe hausi "kubudiswa." Mumwe muparidzi anotsvaga mune munyori kwete nenzira yekupa mberi mberi pamusoro pekuwana mari mune ramangwana mubhuku rebhuku (pasina chivimbiso chebhuku chichawana chero chinhu) asiwo inopa vashandi nguva yekuti:
- Ronga bhuku racho
- Gadzira bhuku racho (mukati uye jekete; hongu, e-mabhuku anoda izvozvo, zvakare)
- Copyedit / fungisisa bhuku racho
- Gadzirira kana kutengesa chikamu chacho mune zvinyorwa zvese nzira dzakakodzera
- Bvisa bhuku racho
- Market yebhuku
Uyewo, muparidzi chero aripi ari kushandisa dzimwe nzira dzakasiyana-siyana-kusanganisira kudzidzisa munyori - kutarisa vateereri bhuku iri kuuya, kuvaka sangano revaverengi, uye kugadzira chimwe chido.
Uye Zvose izvi zvinoitwa ne [muparidzi ane] ruzivo rwakakura mumhando yako, chero zvipi zvaro zvebhuku racho, p-book kana ebook. Kunongogadzirwa uye kuparadzaniswa kunosiyana pakati pekunyora mabhuku uye e-mabhuku.
Chinyanya kukosha kucherechedza ndechokuti muparidzi wezvetsika ari kuisawo kutendeseka kwayo uye zvakanaka pakuwedzera kuti munyori anyore.
Kunyange zvazvo vanyori vakawanda vachifunga kuti havakwanisi kuziviswa uye kukwidziridza kwakakwana kubva kune vaparidzi vavo, chokwadi chaicho ndechokuti kungobudiswa ne [imba] yemutauro zvinoreva kuti munyori anotorwa zvakanyanya nekutengesa, nevamwe vaverengi, uye nevenhau kupfuura kana ivo vakazvinyora. Vanyori vanobatsirwa neku'wana nhaka 'kuda uye zita rakagadzirwa neimba iyo yekudhinda uye vatongi vayo uye vatengesi vemakore akawanda.
Kuparidzirwa Matambudziko Kune Mabhuku Akazvinyorwa
Saka vanyori vanozvinyora pachavo vanowanzotarisana nezvimwe zvekutengesa, kuzivisa uye kutengesa zvinetso?
Kune dzimwe nguva, hongu, asi hongu, vanyori vanofanira kunge vachiziva nezvehumwe dambudziko rehuwandu hwevhidhiyo-izvo zvinokwikwidza heroin chero zvakadaro - kana iwe uri kuzvinyora.
Vanyori uye mabhuku akabudiswa nevaridzi vezvetsika vanofanirwa kugoverwa nemamwe mhizha uye zvikwereti zvisingafungi mabhuku ezvinyorwa. Inenge ichichinja zvishoma nezvishoma, asi iri nyaya iye zvino kune vakawanda vanozvinyora vanyori.
Hazvisi kureva kuti kubudiswa neimba yemadzitateguru ndeye chivimbo chekukurukurwa kwevhidhiyo, kutengesa kukuru, ruzivo rwakakwana, asi zvakakosha kurondedzera pfungwa idzi.
Izvo ndezvechokwadi kuti kunyange vazhinji vakanyora zvinyorwa zvakanyorwa kare vanobhadhara kuparidzira / kutengesa veterans kuti vatsigire kuedza kwekushanda kwavo mumasangano.
Mazano Okuzvipa-Akabudiswa Bhuku Vanyori
Uye zvakadini kana munyori asina kubudirira kuwana muparidzi wechechi?
Zvinoshamisa kuti ani naani anogona kugadzira bhuku nhasi, achishandisa teknolojia yekare uye nekubhadhara makambani kuti avabatsire kutendeudza pfungwa dzavo / mifananidzo muzvinyorwa uye / kana e-mabhuku. Sezvo munyori akati kwandiri munguva pfupi yapfuura, "Makumi gumi chete apfuura, handingasarudze kunze kwekusiya zvinyorwa zvangu mubhedhi."
Ingoziva kuti kunyange vanyori vanozvinyora vakawana humwe hutungamiri uye huwandu hwehuwandu hwemari, vanowanawo 100% yemari uye basa rekusunungura bhuku ravo. Mari uye mari yebasa inogona kuva yakakura. Ona yose iyo mabasa kunze kweiyo muparidzi anoita? Iwe uchafanira kubata avo kana kubhadhara mumwe munhu kuti aite mabasa iwayo. Saka ...
- Ndeipi bhajeti yako, yenguva, yemari?
- Ipi unyanzvi hwekudzidzira mazano, technic, social media, shamwari, uri kuunza kune purojekiti? Wakambotanga nzvimbo yakakura yevaverengi vanogona kuburikidza nehuwandu hwemagariro evanhu, vachitaura zvinyorwa?
Zvichipa kukosha kwekuzvipira kunokosha, ndeapi mazano aungapa kune mumwe munhu ari kufunga kuzvizvinyora?
Kutanga, zvibvunze: Sei uchida kugadzira bhuku ? Izvozvo zvichakubatsira kuona chinangwa chako chevateereri, zita rekodzero / mafomati / mutengo, kuti iwe uchasvika sei kune vateereri, nezvimwewo. Kusvikira wanyatsoziva pane izvozvo, hauzozivi kuti ndeipi yemabasa akawanda akakodzera iwe .
Zvadaro, sarudza bhajeti yako, yenguva nemari. Dzidza kuti ungaita sei P & L, zvakananga kuzvitsvakira-kudhinda. Iyi ibhizinesi rebhizimisi uye rinofanira kurapwa nenzira iyo.
Uye dzidza mibvunzo yekubvunza; mune gweta rinowanikwa muzvibvumirano zvebhuku rekuvhara chibvumirano chibvumirano chako.
Chero mabheji - zvikamu zvekutarisa?
" COPYRIGHT " - Copyright inofanira kunge iri muzita romunyori, kunyange kana imwe kambani iri kutarisira kubhadhara. Ichi chinhu chinokosha.
"SHOKO ROKUPARIDZA" - Kunyange kana chirevo chine chokuita nekodzero chichiti: AUTHORI ANOKATAURA MAZVO, tarisa chero mutauro kana chirevo chinotevera chinotaura chimwe chinhu chakadai: "Muparidzi ane kodzero dzakakwana dzekubudisa basa iri mune chero maitiro / maitiro ..."
Chinyorwa ichocho chingaita kuti printer yako / self-publishing kambani yose isarudze uye, zvichida, yose inowanikwa kana, somuenzaniso, muparidzi wezvetsika averenge bhuku rako uye aida kutenga kodzero yekuribudisa.
Imwe nyanzvi yekubudisa ichajekesa zvakawanda pamusoro pekukosha kukuru kwechipiri chechipiri, kana bhuku rako rive rimwe remakumi matatu emabhuku mabhiriyoni 000 akabudiswa gore negore rinobuda ... uye nei chirevo ichocho chisingagamuchirwi pasina zvikamu zvinoratidza pachena kupatsanurana pakati pemunyori uye muparidzi - uyo, nenzira, anofanirwa kuva nedhipatimendi rekodzero dzekodzero yekubhadhara kodzero idzodzo.
"KUVENGA" - Pane kutora bhuku rako kune chero kero, "kutengesa" zvinogona kureva kuita kuti bhuku rako riwanikwe kutengesa nekuritanidza pane vatengesi vekutsvaga uye ((??) Bhuku rese vatengesi. Iwe unoda bhuku rako mumateibhurari here? Izvi zvakaoma zvikuru kana zvisiri kuwanikwa kuburikidza [[raibhurari yoselesaler] Baker & Taylor.
"BHUKU ROKUTANGA" - Unoda here makopi akadhindwa kana e-bhuku rakanaka chete?
"KUCHENGA" kana kuti "KUNYANYA" - Cherechedza kuti zvimwe kutengesa uye kuparidzirwa kwebasa rinobudiswa nekubudisa mabhizimisi emakambani kune mazita pane imwe nzvimbo, kwete mapako chaiwo ebhuku rako.
Iwe unofarira kana bhuku rako riripo muzvitoro here? Uyezve nyaya yakagadzirisa inobatsira, iyo inogona kuchinja hutongi hwako nokuti kambani yekuzvidzivirira ichave ichidzivirira maruva ayo.
Pakati pevanyori, chii chamakaona kuti ndicho chikuru chisinganzwisisiki - chii chikuru chekuona maziso pavanopinda munyika yekudhinda?
Chikuru chekuona maziso: Kungoti bhuku racho 'rakagadzirira' hazvirevi kuti pane ani zvake anorindira kuiverenga / kutenga.
Vanyori, kana vakaparadzirwa nedzimba duku kana huru, kana kuti ivo-vanobudiswa, vauye kwatiri zvakare kusununguka zuva. Ndinotenda nokuti tiri kurarama muTYPE, CLICK, HIT 'SEND' nyika, kuti vanhu vanotenda kutengesa kunoitika nokukurumidza kupfuura zvaiwanzoita. Ichokwadi ndechekuti nokuti vhidhiyo inoparadzaniswa sezvazviri, zvinotora nguva yakareba kudarika kare kudarika nemutinhiro.
Ndeipi iyo inonyanya kukosha yekupa mazano mazano iwe ungapa kune munyori ?
Kuburikidza kwakabudirira kunotanga apo munyori ari kunyora bhuku - kutanga ipapo kuvaka hukama:
- Nevanotengesa mabhuku vanotanga kuburikidza nekugara nguva dzose, kukoshesa mutengi
- Nevanonyora mahofisi nekuva mutariri, svika pakuziva vashandi nekupinda kune zviitiko zvebazi, vamwe vane maboka ekuverenga. Vakasununguka vanokurudzira mabhuku - zvichida rimwe zuva renyu.
- Pamusoro pezvinyorwa pamwe nevamwe vanyori nekugovana nhau dzebasa ravo
- Nevaverengi nekugoverana mumasangano ehupfumi uye pamapuratifomu (zvakare, seGoodreads). Kana iwe ukanyora zvakavanzika, rudo, sci-fi, tsvaga mharaunda iyi paIndaneti uye uve munhu anoshanda-NOT nekutaura pamusoro pebhuku rako, asi nekuwedzera nharo dzinonakidza kune kukurukurirana, kugovera nyaya dzevamwe vanyori unofarira.
- Kune avo vari musangano renyu rebhizimisi uye mapoka evanhu vanofarira mukutaura pane zviitiko, kuvaka kuonekwa sechinhu chinovimbwa, kutaura nezvebhuku rauri kunyora uye kuunganidza kero ye email sezvazvakakodzera.
Kune vanyori vari pedyo nekudhinda? Zvechokwadi mazano anobatsira angave akavakirwa pamhando uye pane vavanoteereri, asi mumashoko akawanda, ndingati tanga tambofunga nezvezvakagadzirwa zvakagadzirwa uye zvichitengesa kushandiswa kwemashoko epakombiyuta (rine peji rakanyatsobudirira peji) uye email yekutengesa.
Zvechokwadi, kana munyori uyu ane 500,000 + Twitter, Facebook, YouTube kana vateveri ve Instagram, ndaizopa mazano akasiyana-siyana ekugadzira mabhuku .
Zvakanaka, mazano anyanzvi anofanirwa kubatanidzwa gore usati wafunga kurusunungura , saka musoro webhuku, tsanangudzo, kunyora kwevanyori, uye metadata zvese zvinogona kuratidza mazano zvichienderana nevanotarirwa nevateereri nezvinangwa zvevanyori.
Unyanzvi Wako Rudzi rine ruzivo rwakanyanya pane nzvimbo yedu - Timeline for Publishing Success .
ZveMutambo uye Wezvokuzvidzivirira-VaManyori Vanotsvakurudza: Mabhuku Okudhinda Nhasi
Unyanzvi Wako Rudzi Rwenyika Rurimi rwakakosha mune zvarinokwanisa - iwe unogona kutaura kune mhando ipi zvayo kana matanho mumhando dzipi dzevatsigiri nevatungamiri vanyori - zvose zvetsika uye zvekare-zvakabudiswa - zvinodiwa sezvinodiwa nemusika?
Munyika ino yedhijitari, isu tichiri kuenderana nemabasa ekutengeserana nevanyori vavanotarisa vatariri uye kuti MURI munyori anonzwa zvakanaka / anoshanda nekuita nevadzidzi.
Zvechokwadi, zvishandiso nemapuratifomu zviri kuchinja nguva yose, ndicho chikonzero bhizimisi rangu remuabhizimisi rinowedzera, asi mabasa eYEN anokosha uye anozivikanwa iye zvino anosanganisira:
- Metadata kuongororwa kwebhuku uye munyori webhupu. Metadata ishoko risina kunyanya kushandiswa uye rinonyanya kukosha mukudhinda nhasi, rakapiwa dambudziko rekuona kuwanikwa mumakore aya echidimbu.
- Post-publication meta deta rekuongorora sezvo kukosha kwemashoko makuru kunoshandura.
- Zvemagariro ehupfumi. Sezvo zvakanyanya kukosha kune vanyori kugadzira kana kuvandudza kuonekwa kwavo uye kubudirira kuburikidza nemagariro evanhu, tinopa imwe-on-one coaching kubatsira mumwe munyori kuwana mahwendefa paanenge akasununguka kuita. Tinoona kuti vanoda rubatsiro nekuvandudzwa kwemaitiro akadai sehuwandu hwehutungamiri, izvo zvinoita kuti zvive zvakanaka uye vanobvumira vanyori nguva yakawanda yekunyora mabhuku avo.
- Imeyero yekutengesa, iyo inowanzova nekushandurwa kwakanakisisa kutengeswa kudarika hutano hwevanhu (zvichienderana, sezvinogara pane munyori nevateereri).
Mazano ehutano uye zvinhu zvinotanga kuitika zvichasiyana zvakasiyana nemhando yerudzi rwemunyori wega, tarisiro yevateereri, uye zvombo zvekutsvaga zvakasiyana. Kune Rudzi Rwenyanzvi, ndinounganidza boka rakasiyana-siyana rinobva kune zvido zvevashandi, kushanda pamwe chete pakurongeka. Dare racho rinoshandisa zvese zvatinogona - zvose zvisingagumi uye zvitsva-kubatanidza vanyori nevaverengi munzira yakanakisisa.
Saka, chii chisina kuchinja zvose zvakadaro?
Munyori haambokwanisi kuzvirongedza pachake. Ini ndinomhanya musimba rekutengesa, asi ndinoudza vanyori vakaronga kuzviti-vazivise kuti mari yekutanga yavanofanira kupedza ndeye mugadziri wemhizha .
Uyezve, munyori haasi iye mutongi akakodzera wekodzero yebhuku rake . Munyori anongoswedera pedyo nebasa, uye haagoni kupindura semuverengi mutsva kana anogona. Pashure pokushanda nemazana evanyori, ndine nzira yangu yakabudirira yekubatsira vanyori kuwana zvinyorwa zvavo zvakanakisisa.
Bridget, ruzivo rwawakapa rwuri zvikuru. Chero chaunoda kuwedzera?
Pane zvakawanda zvechikamu ichi! Pane zvakawanda zvezviwanikwa panzvimbo yedu, uye tinogamuchira zviitiko zvidzidzo zvatinopa mimwe mwedzi paChirangaridzo Chambidzo Confabs apo vedheni veteraniti vakataura nyaya dzechido kune vanyori, vashandi pamwe nevamwe vedu mukudhinda. Izvi zvinoitwa muUnited Square mahofisi edu uye tinogara-tinovadzingira, zvakare, munyika yose.
Bridget Marmion
Sezvo SVP Marketing ye Farrar, Straus Giroux, Random House uye Houghton Mifflin Harcourt, Marmion akagadzira uye akatungamirira mapurogiramu anotungamirira kune zvakanyanya kutengesa mazita, uye anotarisira kuparidzirwa uye kutengesa, tsika nemadhora, kune vose vakuru uye mabhuku evana. Akange ari Sachigaro weAAP Trade Executive Committee uye ane mazita akawandisa uye unyanzvi mumigwagwa yose kusanganisira zvekutengesa, K-12, koreji, mabhuku, paIndaneti uye inhengo yevanhu. Muna 2012, Marmion akatanga svoti yako National Nation, Inc.
Tevera Bridget / YEN
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