Mamwe Mazita Mazita Mukurusa Mukudhinda uye Kugadzira
Imwe mabhizimisi ine nyeredzi dzayo, yapfuura uye yemazuva ano, uye kushambadzira hazvisi izvo. Zvechokwadi, iyo chaiyo yekutengesa, uye nhamba yemabhizimisi akasiyana ayo inobata, yakaguma kune vamwe vatambi vakakurumbira kuva mazita emhuri.
Kana iwe uri mutsva kumhizha rekuparidzira, vamwe vevanhu ava vangave vasingazivi newe. Kana iwe uri mhare, urongwa urwu ruchava nechivimbo chekuyeuchidza kwakanaka kwema greats akakubatsira kuti uwane kwauri nhasi.
Bill Bernbach - The Greatest Influencer
Akaberekwa muBronx muNew York City musi waAugust 13 th , 1911, William (Bill) Bernbach haana mubvunzo kuti munhu anokosha uye ane simba munhoroondo yezvinobudiswa. Mumwe musikana wekutanga weDoyle Dane Bernbach (DDB), akanga ari munyori wechirangaridzo uye mutungamiri wekugadzira akachinja chiso chekutengeserana, uye inenge imwe sangano rekuparidzira nhasi rinovimba nemafungiro nemaitiro ayo Bill Bernbach akapa.
Neil French - Copywriting Legend
Superstar copywriters vashoma uye vari kure mukati mechirangaridzo. Neil French iri pamusoro pechinyorwa chakanyanya kwazvo (chimwe chinosanganisira David Abbott, Tony Brignull, Dan Weiden, Mike Lescarbeau, Luke Sullivan , Lionel Hunt uye, zvakanaka, chero ani zvake anowanikwa muD & AD Copy Book) Zvino, dzidzai zvishoma nezvomunhu uyo achiri kuonekwa seimwe yevanyori vakanakisisa mubhizinesi.
David Ogilvy - Baba Vekuzivisa
Kune mazita mashoma mumhizha iyo inofananidzwa nekutengeserana.
David Ogilvy ndiye angave akakurumbira, uye anoremekedzwa, wemazita aya. Kazhinji zvinonzi "Baba Vekuzivisa" akasiya shure kwake nhaka yebasa rinoshamisa, masangano ane simba uye mabhuku akawanda akazofanira kuverengwa kune ani zvake anofungidzira nezvekupinda mubhizinesi rekutengesa.
Steve Jobs - Best Client Ever?
Akazvarwa musi waFebruary 24 th 1955, uye achipfuura musi waOctober 5 th , 2011, Steve Jobs aiva mubatanidzwa, sachigaro uye CEO weApp Inc.
Zvaakaita pamakambani ekugadzirwa kwekombiyuta, kuvaraidzwa, kutengeserana uye tsika yepop yakanga yakakura, uye anosiya shure kwehumambo huri kuchinja nzira iyo isu tose tinorarama uye kushanda. Kunyange zvazvo vatsoropodzi vazhinji vanoti unhu hwake hwakanga huri kupedzana nemagariro evanhu pane dzimwe nguva, akaita Apple iyo yekambani yekambani iyo. Kana kuti, pane, zvaive, sekusava nekunzwa kwemazuva ano uye kugadzira faux pas nekambani vakasiya nzvimbo yakawanda yekusahadzika pamusoro pehupenyu hwaApple.
Tom Carty & Walter Campbell - Powerhouse Creative Team
Kutengeserana kwave nevakawanda vanyori vemazuva ano uye varairi varairi, asi vashomanana vashoma vemauto. Izvozvo hazvirevi kuti hazvipo, isu tinongotarisa mazita uye kwete mafundo. Zvisinei, pakati pe1980 boka rakaumba izvo zvakagadzira zvimwe zvemasimba ane simba, asingakanganwiki uye anofadza. Tende iri ndiTor Carty yeBrithani naWalter Campbell, uye kuziva basa ravo kuziva kuti iwe unogona kutsika mhando yakanaka yezvigadzirwa uye kutengesa uye uchiri kutengesa zvizhinji zvezvigadzirwa.
Sir Ridley Scott - Mutori Wemabhizimisi Mutungamiri
Sir Ridley Scott anozivikanwa zvikuru semutungamiri wepafirimu, achiumba mamwe mafirimu ane simba uye anokosha emakore makumi mana apfuura. Zvinosanganisira Blade Runner, Alien, Gladiator, Black Hawk Down uye American Gangster.
Zvisinei, asati ataurira mafirimu (yekutanga aive The Duellists , yakagadzirwa muna 1977 naHarvey Keitel naKeith Carradine), Ridley Scott raiva zita rakakosha zvakafanana munyika yezvigadzirwa uye zveTV.
Kuvhara Kufungidzira - Zvakadini Nevakadzi?
Iye zvino, apo zviri nyore kuwana zvinyorwa nezvevarume vakuru mukushambadzira, zvakaoma zvishoma kuti uwane zvinyorwa zvevakadzi vakanaka mukugadzira; asi ivo vari kunze uko. Zvisinei, zvakakosha kutaura kuti zvikamu zvakanyanya kufarira varume. Nei zvakadaro?
Zvakanaka, kwenguva yakareba kwazvo, kushambadzira kwaitungamirirwa nevanhu. Iwe unongofanira kutarisa Mad Men kuti uone kuti basa raiitwa mune imwe sangano rakapatsanurwa, nevakadzi vachiita mabasa akawanda ekunyadzisa, uye varume vanotungamira pabasa rokusika uye nhungamiro yebhuku.
Asi, nguva dzakashanduka. Kunyange zvazvo zvisati zvave kune imwe nzvimbo iri pedyo ne50/50, pane, uye yakaramba ichive, vamwe vakadzi chaivo vakakurumbira vakave vachiita chiratidzo.
Funga nezvekuda kweTiger Savage, Phyllis Robinson, Mary Wells, Charlotte Beers, Bernice Fitz-Gibbon, Helen Lansdowne Resor, uye Peggy King kuti vataure zvishomanana.